{"id":62866,"date":"2019-03-12T20:51:33","date_gmt":"2019-03-13T03:51:33","guid":{"rendered":"https:\/\/www.bruceclay.com\/eu\/?page_id=62866"},"modified":"2024-03-13T12:47:22","modified_gmt":"2024-03-13T19:47:22","slug":"free-executive-seo-guide","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/","title":{"rendered":"Free Executive&#8217;s Guide to SEO [Video Training]"},"content":{"rendered":"<p>Are you a marketing professional who needs to grasp SEO concepts but not necessarily the technical or day-to-day SEO operations? Bruce Clay has developed this free video training for executives to give you a high-level understanding of search engine optimization.<\/p>\n<p>In less than one hour, this free course will explain essential SEO concepts that will help you lead your digital marketing team such as:<\/p>\n<ul>\n<li>How a search engine-friendly website impacts online traffic and revenue<\/li>\n<li>What factors cause a website to rank in organic search results<\/li>\n<li>What spam tactics must be avoided to prevent loss of revenue<\/li>\n<\/ul>\n<p><strong><em>This executive-level overview is excerpted from our gold-standard Bruce Clay SEO Training. Now available online, that course includes 15+ hours of video instruction plus many interactive resources. Visit <a href=\"https:\/\/www.seotraining.com\" target=\"_blank\" rel=\"noopener noreferrer\">SEOtraining.com<\/a> for more information on our complete SEO training and membership experience.<\/em><\/strong><\/p>\n<h2>Watch: Bruce Clay&#8217;s Executive&#8217;s Guide to SEO<\/h2>\n<div class=\"responsive-video\" style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"Bruce Clay's Executive Guide to SEO\" src=\"https:\/\/www.youtube.com\/embed\/K35R2XgHySE?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><blockquote class=\"pull-quote\"><span>CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website\u2019s organic search success. <em>\u2013Bruce Clay<\/em><\/span><\/blockquote><br \/>\n<strong>About Bruce Clay:<\/strong> Known as the &#8220;Father of SEO,&#8221; trusted SEO expert Bruce Clay has been helping and educating professionals how to drive traffic to websites organically since 1996. More than 5,000 marketers have learned effective, ethical SEO techniques in Bruce Clay&#8217;s renowned SEO trainings worldwide.<\/p>\n<p><em>To learn more about SEO, see our <a href=\"https:\/\/www.bruceclay.com\/eu\/seo\/search-engine-optimization\/\">SEO Guide<\/a> or find out about our <a href=\"https:\/\/www.seotraining.com\" target=\"_blank\" rel=\"noopener noreferrer\">SEO training<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/www.seotraining.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-101646\" style=\"background-image: none !important;\" src=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/07\/SEOtraining-social-e1626374543393.jpg\" alt=\"Train with the SEO experts.\" width=\"800\" height=\"420\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a marketing professional who needs to grasp SEO concepts but not necessarily the technical or day-to-day SEO operations? Bruce Clay has developed this free video training for executives to give you a high-level understanding of search engine optimization. In less than one hour, this free course will explain essential SEO concepts that will [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":62546,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"class_list":["post-62866","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Bruce Clay EU - Free Executives Guide to SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bruce Clay EU - Free Executives Guide to SEO\" \/>\n<meta property=\"og:description\" content=\"Are you a marketing professional who needs to grasp SEO concepts but not necessarily the technical or day-to-day SEO operations? Bruce Clay has developed this free video training for executives to give you a high-level understanding of search engine optimization. In less than one hour, this free course will explain essential SEO concepts that will [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Bruce Clay Europe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-13T19:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/07\/SEOtraining-social-e1626374543393.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/seo\\\/free-executive-seo-guide\\\/\",\"url\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/seo\\\/free-executive-seo-guide\\\/\",\"name\":\"Bruce Clay EU - Free Executives Guide to SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/seo\\\/free-executive-seo-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/seo\\\/free-executive-seo-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bruceclay.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/SEOtraining-social-e1626374543393.jpg\",\"datePublished\":\"2019-03-13T03:51:33+00:00\",\"dateModified\":\"2024-03-13T19:47:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/seo\\\/free-executive-seo-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/seo\\\/free-executive-seo-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/seo\\\/free-executive-seo-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bruceclay.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/SEOtraining-social-e1626374543393.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bruceclay.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/SEOtraining-social-e1626374543393.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/seo\\\/free-executive-seo-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Agency\",\"item\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/seo\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Free Executive&#8217;s Guide to SEO [Video Training]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/#website\",\"url\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/\",\"name\":\"Bruce Clay Europe\",\"description\":\"SEO and Internet Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>","yoast_head_json":{"title":"Bruce Clay EU - Free Executives Guide to SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/","og_locale":"en_US","og_type":"article","og_title":"Bruce Clay EU - Free Executives Guide to SEO","og_description":"Are you a marketing professional who needs to grasp SEO concepts but not necessarily the technical or day-to-day SEO operations? Bruce Clay has developed this free video training for executives to give you a high-level understanding of search engine optimization. In less than one hour, this free course will explain essential SEO concepts that will [&hellip;]","og_url":"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/","og_site_name":"Bruce Clay Europe","article_modified_time":"2024-03-13T19:47:22+00:00","og_image":[{"url":"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/07\/SEOtraining-social-e1626374543393.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/","url":"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/","name":"Bruce Clay EU - Free Executives Guide to SEO","isPartOf":{"@id":"https:\/\/www.bruceclay.com\/eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/07\/SEOtraining-social-e1626374543393.jpg","datePublished":"2019-03-13T03:51:33+00:00","dateModified":"2024-03-13T19:47:22+00:00","breadcrumb":{"@id":"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/#primaryimage","url":"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/07\/SEOtraining-social-e1626374543393.jpg","contentUrl":"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/07\/SEOtraining-social-e1626374543393.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bruceclay.com\/eu\/seo\/free-executive-seo-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bruceclay.com\/eu\/"},{"@type":"ListItem","position":2,"name":"SEO Agency","item":"https:\/\/www.bruceclay.com\/eu\/seo\/"},{"@type":"ListItem","position":3,"name":"Free Executive&#8217;s Guide to SEO [Video Training]"}]},{"@type":"WebSite","@id":"https:\/\/www.bruceclay.com\/eu\/#website","url":"https:\/\/www.bruceclay.com\/eu\/","name":"Bruce Clay Europe","description":"SEO and Internet Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bruceclay.com\/eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/pages\/62866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/users\/101022"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/comments?post=62866"}],"version-history":[{"count":2,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/pages\/62866\/revisions"}],"predecessor-version":[{"id":88541,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/pages\/62866\/revisions\/88541"}],"up":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/pages\/62546"}],"wp:attachment":[{"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/media?parent=62866"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/tags?post=62866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}