{"id":138326,"date":"2026-02-13T04:05:32","date_gmt":"2026-02-13T12:05:32","guid":{"rendered":"https:\/\/www.bruceclay.com\/eu\/?p=138326"},"modified":"2026-02-16T01:06:37","modified_gmt":"2026-02-16T09:06:37","slug":"generational-search-habits","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/","title":{"rendered":"Generational Search Habits: From Google to Social Discovery"},"content":{"rendered":"

For over two decades, the <\/span>digital marketing playbook <\/b>was relatively simple: if you wanted to be found, you optimized for Google. The search bar was the universal gateway to information.<\/span><\/p>\n

Today, that monopoly on “intent” is fracturing. We are moving from a keyword-centric world to a <\/span>behavior-centric ecosystem<\/b>.\u00a0<\/span><\/p>\n

A Baby Boomer might still equate a top Google ranking with absolute authority, while a Gen Z user might bypass the SERP entirely, turning to TikTok for visual proof or Reddit<\/strong><\/a> for honest opinions.<\/span><\/p>\n

For brands operating across Europe, understanding this split is no longer optional.\u00a0<\/span><\/p>\n

Here is a deep dive into how four generations are <\/span>redefining the search journey.<\/b><\/p>\n

The Digital Traditionalists (Baby Boomers)<\/span><\/h2>\n

For the generation born between 1946 and 1964, the<\/span> transition to digital<\/b> was a linear step toward efficiency. They carry the expectation of definitive answers from their offline lives into the digital realm.<\/span><\/p>\n

Boomers remain the most “desktop-heavy” and search-engine loyal demographic. While younger generations fragment their time across apps, Boomers still primarily use the internet for its original utility: <\/span>finding information<\/b> via a browser.<\/span><\/p>\n

They are the <\/span>“Direct Intent” generation<\/b>. They do not browse to kill time; they browse to find an answer. If a result ranks<\/span> #1 on Google<\/b>, they perceive it as the most relevant answer to their specific question.\u00a0<\/span><\/p>\n

They are <\/span>less influenced by the “social noise”<\/b> surrounding a brand and more by the clarity and accessibility of the information presented.<\/span><\/p>\n

Strategic Implication<\/span><\/h3>\n

For Boomers, <\/span>Technical SEO<\/b> and <\/span>accessibility<\/b> are paramount. High visibility on the first page, fast loading times, and a User Experience (UX) that prioritizes clarity over flashiness are the <\/span>primary drivers of trust.<\/b><\/p>\n


\nContact our team and deep dive toward a new SEO & AI strategy<\/a><\/span><\/p>\n

The Skeptical Bridge (Generation X)<\/span><\/h2>\n

Generation X<\/b> (1965\u20131980) occupies a unique middle ground. They are the bridge between the analog past and the digital future.<\/span><\/p>\n

Gen Xers are <\/span>pragmatic searchers: <\/b>they are comfortable with technology but use it with a specific goal in mind. People from this generation are heavy users of Search Engines for <\/span>product discovery<\/b>, often rivaling Boomers, but they layer this with a need for verification.<\/span><\/p>\n

This is the generation most likely to visit a brand’s “About Us” page<\/strong> or look for concrete service guarantees.\u00a0<\/span><\/p>\n

Unlike Boomers, who might trust the ranking, Gen X <\/span>trusts the consistency of the information<\/b> provided across channels. If your Google snippet says one thing and your landing page says another, you lose them.<\/span><\/p>\n

Strategic Implication<\/span><\/h3>\n

To capture Gen X, your SEO strategy<\/strong><\/a> must be backed by high <\/span>E-E-A-T<\/strong> <\/span><\/i>(Experience, Expertise, Authoritativeness, Trustworthiness). Claims must be consistent across all channels and backed by data.<\/span><\/p>\n

\"Trust<\/a><\/p>\n

The Evaluation Loopers (Millennials)<\/span><\/h2>\n

For Millennials <\/b>(1981\u20131996), the internet is a complex web of choices. They are the primary subjects of what Google researchers call the “Messy Middle.”<\/span><\/p>\n

According to <\/span>extensive research by Think with Google<\/b><\/a>, the modern purchase journey is no longer a linear funnel, but a complex loop of “Exploration” and “Evaluation.” Millennials live in this loop.<\/span><\/p>\n

For a Millennial, a G<\/strong><\/span>oogle Search is just the trigger<\/b>. They will then:<\/span><\/p>\n

    \n
  1. Explore<\/b>: Look for broad options on search engines.<\/span><\/li>\n
  2. Evaluate<\/b>: Validate those options via third-party reviews, forums, and comparison sites.<\/span><\/li>\n
  3. Exit<\/b>: Only purchase once they have “social consensus.”<\/span><\/li>\n<\/ol>\n

    A #1 ranking on Google is not enough to close the deal; it merely gets you into their consideration set. The<\/span> conversion happens off-page<\/b>, driven by reviews and peer validation.<\/span><\/p>\n

    Strategic Implication<\/span><\/h3>\n

    SEO for Millennials requires <\/span>Content Depth and Reputation Management<\/b>.\u00a0<\/span><\/p>\n

    You need content that helps them evaluate (comparison guides, “best of” lists) and you need to ensure your off-site reviews are pristine.<\/span><\/p>\n

    The Visual Explorers (Generation Z)<\/span><\/h2>\n

    For<\/span> Gen Z <\/b>(1997\u20132012), the search experience is fundamentally different. They are the first “mobile-only” generation, and for them, “search” is often synonymous with “social.”<\/span><\/p>\n

    Social is the New Search<\/strong> because Gen Z prefers to <\/span>see<\/span><\/i> the answer rather than read it.\u00a0<\/span><\/p>\n

    According to recent data from <\/span>HubSpot’s Consumer Trends Report<\/b><\/a> (2025), this shift is quantifiable: <\/span>31% of consumers now<\/b> use social media to find answers to their questions, and for Gen Z specifically, social networks often surpass traditional search engines for brand discovery.<\/span><\/p>\n

    They turn to visual platforms like<\/span> TikTok<\/b> and <\/span>Instagram<\/b> not just for entertainment, but for local discovery (“best cafes near me”) and “how-to” queries.\u00a0<\/span><\/p>\n

    Highly sensitive to corporate polish, they gravitate toward the raw authenticity of creators<\/strong>. Search engines then serve as a verification tool, used after discovering a brand on social media.<\/p>\n

    Strategic Implication<\/span><\/h3>\n

    If you are targeting Gen Z, your strategy must include <\/span>Visual Search Optimization<\/b>. Your brand needs to appear in video results and image packs.\u00a0<\/span><\/p>\n

    Your content needs to feel <\/span>human and ethical<\/b>, as they are the generation most likely to dig into a brand’s values before clicking.<\/span><\/p>\n

     <\/p>\n

    Book a free meeting now<\/a><\/p>\n

    Conclusion<\/span><\/h2>\n

    Decades ago, there was one centralized source of truth: the search engine. Today, <\/span>trust is distributed<\/b>.<\/span><\/p>\n

      \n
    • Boomers <\/b>navigate via Utility and Authority.<\/span><\/li>\n
    • Gen X<\/b> navigates via Consistency and Verification.<\/span><\/li>\n
    • Millennials<\/b> navigate via Evaluation (The Messy Middle).<\/span><\/li>\n
    • Gen Z <\/b>navigates via Authenticity and Visuals.<\/span><\/li>\n<\/ul>\n

      For marketers in Europe, this means that “Search Visibility” is no longer just about optimizing for a single algorithm. It is about<\/span> building a brand presence <\/b>that withstands scrutiny across every touchpoint.<\/span><\/p>\n

      The goal is no longer just to drive traffic to a website, but <\/span>to build trust<\/b> wherever the user chooses to start their journey.\u00a0<\/span><\/p>\n

      Brands that understand this will stop trying to force everyone through the same door (Google) and start building pathways<\/strong> where their users actually live.<\/span><\/p>\n

      FAQ: How can I adapt my digital marketing strategy to accommodate different generational search behaviors?<\/h3>\n

      Stop thinking about “Channels” and start optimizing for the “Answer.”<\/b><\/p>\n

      By moving from a “one-size-fits-all” channel strategy to a personalized content approach.<\/span><\/p>\n

      The generational divide<\/strong> is more than just technological proficiency. It reflects deeply ingrained values and decision-making processes. To be successful, you must tailor your marketing approach to the specific “trust triggers” of each cohort:<\/span><\/p>\n

        \n
      • For Boomers:<\/b> Focus on <\/span>Detailed Information<\/b>. They value clarity and depth. Ensure your technical SEO<\/strong> provides direct answers.<\/span><\/li>\n
      • For Gen X:<\/b> Approach them with <\/span>Logic and Verification<\/b>. Use comparison tables, reviews, and consistent multi-channel campaigns (Email + Search).<\/span><\/li>\n
      • For Millennials:<\/b> Cater to the <\/span>“Messy Middle”<\/b>. Prioritize mobile-first experiences, social proof, and user-generated content (reviews\/influencers) to aid their evaluation loop.<\/span><\/li>\n
      • For Gen Z:<\/b> Target them with <\/span>Authenticity<\/b>. Use short-form video (TikTok\/Shorts), interactive content, and demonstrate social responsibility on mobile-centric platforms.<\/span><\/li>\n<\/ul>\n

        However, <\/span>personalization<\/b> is the bridge between these generational differences. Implementing this requires unified data across touchpoints to create customer profiles that inform these targeted experiences.<\/span><\/p>\n

        \u00a0Note on Attribution:<\/b> be aware that measurement must also be segmented. Attribution modeling is complex when marketing across generations:<\/span><\/p>\n

          \n
        • Baby Boomers<\/b> often follow linear paths (Search -> Click -> Buy).<\/span><\/li>\n
        • Younger Generations<\/b> engage in chaotic, multi-platform journeys before converting.<\/span><\/li>\n<\/ul>\n

          Recognizing these differences and conducting continuous audience research<\/strong> (surveys, behavioral analysis) is the only path to sustainable digital relevance in 2026.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          For over two decades, the digital marketing playbook was relatively simple: if you wanted to be found, you optimized for Google. The search bar was the universal gateway to information. Today, that monopoly on “intent” is fracturing. We are moving from a keyword-centric world to a behavior-centric ecosystem.\u00a0 A Baby Boomer might still equate a […]<\/p>\n","protected":false},"author":101034,"featured_media":138327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1,4],"tags":[],"languages":[],"class_list":["post-138326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing-optimization","category-search-engine-optimization"],"acf":[],"yoast_head":"BruceClay - Generational Search Habits: From Google to Social Discovery<\/title>\n<meta name=\"description\" content=\"How do Boomers, Gen X, Millennials, and Gen Z search? The shift from keyword to social discovery and what it means for your SEO strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generational Search Habits: From Google to Social Discovery\" \/>\n<meta property=\"og:description\" content=\"How do Boomers, Gen X, Millennials, and Gen Z search? The shift from keyword to social discovery and what it means for your SEO strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/\" \/>\n<meta property=\"og:site_name\" content=\"Bruce Clay Europe\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-13T12:05:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T09:06:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bruceclay.com\/eu\/wp-content\/uploads\/sites\/7\/2026\/02\/generationalsearchabits-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"efantoni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"efantoni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/\"},\"author\":{\"name\":\"efantoni\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/#\\\/schema\\\/person\\\/a04119e13fb094b5a2993cdf5c52f11f\"},\"headline\":\"Generational Search Habits: From Google to Social Discovery\",\"datePublished\":\"2026-02-13T12:05:32+00:00\",\"dateModified\":\"2026-02-16T09:06:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/\"},\"wordCount\":1161,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/02\\\/generationalsearchabits-scaled.jpg\",\"articleSection\":[\"Digital Marketing Optimization\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/\",\"url\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/\",\"name\":\"Generational Search Habits: From Google to Social Discovery\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/02\\\/generationalsearchabits-scaled.jpg\",\"datePublished\":\"2026-02-13T12:05:32+00:00\",\"dateModified\":\"2026-02-16T09:06:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/#\\\/schema\\\/person\\\/a04119e13fb094b5a2993cdf5c52f11f\"},\"description\":\"How do Boomers, Gen X, Millennials, and Gen Z search? The shift from keyword to social discovery and what it means for your SEO strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/02\\\/generationalsearchabits-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/02\\\/generationalsearchabits-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/blog\\\/generational-search-habits\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Generational Search Habits: From Google to Social Discovery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/#website\",\"url\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/\",\"name\":\"Bruce Clay Europe\",\"description\":\"SEO and Internet Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/#\\\/schema\\\/person\\\/a04119e13fb094b5a2993cdf5c52f11f\",\"name\":\"efantoni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96263355e38ba9801a40746dc229377fdf2eeca4252516d5ac23dd6854531444?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96263355e38ba9801a40746dc229377fdf2eeca4252516d5ac23dd6854531444?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96263355e38ba9801a40746dc229377fdf2eeca4252516d5ac23dd6854531444?s=96&d=retro&r=g\",\"caption\":\"efantoni\"},\"url\":\"https:\\\/\\\/www.bruceclay.com\\\/eu\\\/author\\\/efantoni\\\/\"}]}<\/script>","yoast_head_json":{"title":"BruceClay - Generational Search Habits: From Google to Social Discovery","description":"How do Boomers, Gen X, Millennials, and Gen Z search? The shift from keyword to social discovery and what it means for your SEO strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/","og_locale":"en_US","og_type":"article","og_title":"Generational Search Habits: From Google to Social Discovery","og_description":"How do Boomers, Gen X, Millennials, and Gen Z search? The shift from keyword to social discovery and what it means for your SEO strategy.","og_url":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/","og_site_name":"Bruce Clay Europe","article_published_time":"2026-02-13T12:05:32+00:00","article_modified_time":"2026-02-16T09:06:37+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.bruceclay.com\/eu\/wp-content\/uploads\/sites\/7\/2026\/02\/generationalsearchabits-scaled.jpg","type":"image\/jpeg"}],"author":"efantoni","twitter_card":"summary_large_image","twitter_misc":{"Written by":"efantoni","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/#article","isPartOf":{"@id":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/"},"author":{"name":"efantoni","@id":"https:\/\/www.bruceclay.com\/eu\/#\/schema\/person\/a04119e13fb094b5a2993cdf5c52f11f"},"headline":"Generational Search Habits: From Google to Social Discovery","datePublished":"2026-02-13T12:05:32+00:00","dateModified":"2026-02-16T09:06:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/"},"wordCount":1161,"commentCount":0,"image":{"@id":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bruceclay.com\/eu\/wp-content\/uploads\/sites\/7\/2026\/02\/generationalsearchabits-scaled.jpg","articleSection":["Digital Marketing Optimization","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/","url":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/","name":"Generational Search Habits: From Google to Social Discovery","isPartOf":{"@id":"https:\/\/www.bruceclay.com\/eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/#primaryimage"},"image":{"@id":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bruceclay.com\/eu\/wp-content\/uploads\/sites\/7\/2026\/02\/generationalsearchabits-scaled.jpg","datePublished":"2026-02-13T12:05:32+00:00","dateModified":"2026-02-16T09:06:37+00:00","author":{"@id":"https:\/\/www.bruceclay.com\/eu\/#\/schema\/person\/a04119e13fb094b5a2993cdf5c52f11f"},"description":"How do Boomers, Gen X, Millennials, and Gen Z search? The shift from keyword to social discovery and what it means for your SEO strategy.","breadcrumb":{"@id":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/#primaryimage","url":"https:\/\/www.bruceclay.com\/eu\/wp-content\/uploads\/sites\/7\/2026\/02\/generationalsearchabits-scaled.jpg","contentUrl":"https:\/\/www.bruceclay.com\/eu\/wp-content\/uploads\/sites\/7\/2026\/02\/generationalsearchabits-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.bruceclay.com\/eu\/blog\/generational-search-habits\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bruceclay.com\/eu\/"},{"@type":"ListItem","position":2,"name":"Generational Search Habits: From Google to Social Discovery"}]},{"@type":"WebSite","@id":"https:\/\/www.bruceclay.com\/eu\/#website","url":"https:\/\/www.bruceclay.com\/eu\/","name":"Bruce Clay Europe","description":"SEO and Internet Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bruceclay.com\/eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bruceclay.com\/eu\/#\/schema\/person\/a04119e13fb094b5a2993cdf5c52f11f","name":"efantoni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/96263355e38ba9801a40746dc229377fdf2eeca4252516d5ac23dd6854531444?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96263355e38ba9801a40746dc229377fdf2eeca4252516d5ac23dd6854531444?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96263355e38ba9801a40746dc229377fdf2eeca4252516d5ac23dd6854531444?s=96&d=retro&r=g","caption":"efantoni"},"url":"https:\/\/www.bruceclay.com\/eu\/author\/efantoni\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/posts\/138326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/users\/101034"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/comments?post=138326"}],"version-history":[{"count":14,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/posts\/138326\/revisions"}],"predecessor-version":[{"id":138352,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/posts\/138326\/revisions\/138352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/media\/138327"}],"wp:attachment":[{"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/media?parent=138326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/categories?post=138326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/tags?post=138326"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/www.bruceclay.com\/eu\/wp-json\/wp\/v2\/languages?post=138326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}