{"id":62662,"date":"2019-03-12T20:47:32","date_gmt":"2019-03-13T03:47:32","guid":{"rendered":"https:\/\/www.bruceclay.com\/in\/\/?page_id=62662"},"modified":"2019-04-09T10:49:51","modified_gmt":"2019-04-09T17:49:51","slug":"creatives","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/in\/ppc\/creatives\/","title":{"rendered":"Writing Effective PPC Ads (Creatives) for Your Pay Per Click Campaigns"},"content":{"rendered":"
\n

For ad copy to convert readers to visitors, it must grab the reader’s
\nattention. Whether it’s a print ad in a magazine, a pay per click (PPC)
\nad on a Web page, or a sponsored listing on a search engine results
\npage (SERP), your message must call out to the person reading it. You
\nmay be advertising in the right place at the right time, however,
\nwithout the right message, you will have a problem. If you’re not
\nappealing directly to the person who is reading your ad, you risk them
\nseeing it without realizing how it relates to them.<\/p>\n

If the ad is a PPC ad, your potential customer has executed a search
\nand is looking for something specific. If you write your PPC creatives
\nto speak directly to them, there’s a better chance they will click on
\nyour pay per click advertisment and visit your Web site.<\/p>\n

So what characteristics do you look to include when writing ad copy for a PPC search engine marketing campaign?<\/p>\n

First, be sure to use your keywords<\/a>
\nin your title and even in the description when you can. If possible,
\nstart your title with the keyword or keyword phrase. For the
\ndescription, understand that people want to accomplish or learn
\nsomething, be entertained or take advantage of an offer. People are
\nmotivated by fear, money, hope, lust, despair, health, safety,
\neducation, appearance, status etc. (Although maybe not all at the same
\ntime!) You will want to include a reason for someone to choose to
\nrespond to your PPC ad and take action. Care about their problem and
\ncreate an emotional statement using action oriented language. Remember
\nW.I.I.F.M. What’s in it for me?<\/p>\n

For example, perhaps you are offering a health resort vacation
\npackage. You might appeal to potential customers about the opportunity
\nto get in shape and improve their appearances. Or maybe they just need a
\nvacation from the daily stress of home and work. Appeal to their wants
\nand needs and they’ll be enticed to click-through.<\/p>\n

Your pay per click ads might look something like this:<\/p>\n

Health Resort Special
\nRelax, Rejuvenate & Meditate.
\nJoin us for a wellness stay.<\/p>\n

Vacation Get-away
\nPamper Yourself & Relax.
\nJoin us for a stress-free stay.<\/p>\n

Beach Vacation Rentals
\nStressed, tired, need to escape?
\nFeel your cares melt away…<\/p>\n

Health Resort Vacation
\nGet in shape today at our
\nprivate paradise vacation getaway.<\/p>\n

However, well written ads are only part of an effective pay per click
\nsearch engine marketing campaign. Once your PPC creatives persuade a
\nsearcher to click, your landing page<\/a>
\nmust now convert them. It should look professional and above all offer
\nthem what they were looking for in the first place. They will be more
\nlikely to convert into a customer or a lead if the page they go to gives
\nthem exactly what they were looking for. <\/p>\n

Appeal directly to your target audience with both your PPC ad and
\nyour landing pages and you will experience greater quality visitors and
\nbetter conversions. <\/p>\n

 <\/p>\n

Need Help Managing Your PPC Advertising?<\/strong> Learn more about our Pay Per Click Management Services<\/a> or Request a Quote<\/a> for search engine marketing, PPC and search engine optimization services.<\/p>\n","protected":false},"excerpt":{"rendered":"

For ad copy to convert readers to visitors, it must grab the reader’s attention. Whether it’s a print ad in a magazine, a pay per click (PPC) ad on a Web page, or a sponsored listing on a search engine results page (SERP), your message must call out to the person reading it. You may […]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":62550,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"class_list":["post-62662","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"Bruce Clay IN - Pay Per Click - Writing Effective Creatives for PPC Advertising Campaigns<\/title>\n<meta name=\"description\" content=\"Writing effective creatives for PPC advertising campaigns can result in high click thrus and visitor traffic. Making sure your copy for pay per click ads is portraying the right message is important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/in\/ppc\/creatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bruce Clay IN - Pay Per Click - Writing Effective Creatives for PPC Advertising Campaigns\" \/>\n<meta property=\"og:description\" content=\"Writing effective creatives for PPC advertising campaigns can result in high click thrus and visitor traffic. Making sure your copy for pay per click ads is portraying the right message is important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bruceclay.com\/in\/ppc\/creatives\/\" \/>\n<meta property=\"og:site_name\" content=\"Bruce Clay India\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-09T17:49:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/ppc\\\/creatives\\\/\",\"url\":\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/ppc\\\/creatives\\\/\",\"name\":\"Bruce Clay IN - Pay Per Click - Writing Effective Creatives for PPC Advertising Campaigns\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/#website\"},\"datePublished\":\"2019-03-13T03:47:32+00:00\",\"dateModified\":\"2019-04-09T17:49:51+00:00\",\"description\":\"Writing effective creatives for PPC advertising campaigns can result in high click thrus and visitor traffic. Making sure your copy for pay per click ads is portraying the right message is important.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/ppc\\\/creatives\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/ppc\\\/creatives\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/ppc\\\/creatives\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pay Per Click (PPC) Marketing Management\",\"item\":\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/ppc\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Writing Effective PPC Ads (Creatives) for Your Pay Per Click Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/\",\"name\":\"Bruce Clay India\",\"description\":\"SEO and Internet Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bruceclay.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>","yoast_head_json":{"title":"Bruce Clay IN - Pay Per Click - Writing Effective Creatives for PPC Advertising Campaigns","description":"Writing effective creatives for PPC advertising campaigns can result in high click thrus and visitor traffic. Making sure your copy for pay per click ads is portraying the right message is important.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bruceclay.com\/in\/ppc\/creatives\/","og_locale":"en_US","og_type":"article","og_title":"Bruce Clay IN - Pay Per Click - Writing Effective Creatives for PPC Advertising Campaigns","og_description":"Writing effective creatives for PPC advertising campaigns can result in high click thrus and visitor traffic. Making sure your copy for pay per click ads is portraying the right message is important.","og_url":"https:\/\/www.bruceclay.com\/in\/ppc\/creatives\/","og_site_name":"Bruce Clay India","article_modified_time":"2019-04-09T17:49:51+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bruceclay.com\/in\/ppc\/creatives\/","url":"https:\/\/www.bruceclay.com\/in\/ppc\/creatives\/","name":"Bruce Clay IN - Pay Per Click - Writing Effective Creatives for PPC Advertising Campaigns","isPartOf":{"@id":"https:\/\/www.bruceclay.com\/in\/#website"},"datePublished":"2019-03-13T03:47:32+00:00","dateModified":"2019-04-09T17:49:51+00:00","description":"Writing effective creatives for PPC advertising campaigns can result in high click thrus and visitor traffic. Making sure your copy for pay per click ads is portraying the right message is important.","breadcrumb":{"@id":"https:\/\/www.bruceclay.com\/in\/ppc\/creatives\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bruceclay.com\/in\/ppc\/creatives\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bruceclay.com\/in\/ppc\/creatives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bruceclay.com\/in\/"},{"@type":"ListItem","position":2,"name":"Pay Per Click (PPC) Marketing Management","item":"https:\/\/www.bruceclay.com\/in\/ppc\/"},{"@type":"ListItem","position":3,"name":"Writing Effective PPC Ads (Creatives) for Your Pay Per Click Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/www.bruceclay.com\/in\/#website","url":"https:\/\/www.bruceclay.com\/in\/","name":"Bruce Clay India","description":"SEO and Internet Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bruceclay.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.bruceclay.com\/in\/wp-json\/wp\/v2\/pages\/62662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bruceclay.com\/in\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bruceclay.com\/in\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/in\/wp-json\/wp\/v2\/users\/101022"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/in\/wp-json\/wp\/v2\/comments?post=62662"}],"version-history":[{"count":0,"href":"https:\/\/www.bruceclay.com\/in\/wp-json\/wp\/v2\/pages\/62662\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/in\/wp-json\/wp\/v2\/pages\/62550"}],"wp:attachment":[{"href":"https:\/\/www.bruceclay.com\/in\/wp-json\/wp\/v2\/media?parent=62662"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bruceclay.com\/in\/wp-json\/wp\/v2\/tags?post=62662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}