You want to create a Web site, but what is your first step? Defining
\nyour Meta tags? Identifying keywords? Writing content? No. Your first
\nresponsibility before taking any steps toward building your site is to
\ndetermine what makes you different from your competitors. You need to
\nhave a clear picture of what makes you valuable and why your visitors
\nshould choose you over the rest of your competition. <\/p>\n
Whatever your business, there are at least a hundred or so other
\ncompanies who do relatively the same thing. It’s your job to stand out
\nfrom the clutter. First figure out what it takes to make yourself equal
\nto your competitors so you can then build your site to be better. But
\nyou can’t do any of that if you don’t know why you created a website to
\nbegin with. What is the purpose of your site? Who are you hoping to
\nattract?<\/p>\n
Imagine you are a company specializing in peanut butter. Before you
\ndesign your site you need to consider what kind of a peanut butter
\ncompany you are. Are you going to be a site that sells peanut butter and
\npeanut butter-related products or do you instead provide informational
\nresources about the benefits of peanut butter? What makes you different
\nfrom the barrage of other peanut butter sites? If you sell peanut
\nbutter, maybe you only use organic ingredients? Or perhaps you sell a
\nrare peanut butter\/ jelly hybrid that few are aware of. If you are an
\ninformational site, do you talk about the high levels of protein found
\nin peanut butter or perhaps the positive effect it has on clearing up
\nskin blemishes? <\/p>\n
Identifying the purpose of your site will allow you to identify your Once you have this knowledge you will be able to focus on your Another way this information will be helpful is in developing your Bigdaddy was a major software upgrade to Google’s infrastructure that Knowing what makes your site different will allow you to narrow in on Whether you’re an e-commerce site or strictly information-based, your Finding your ‘hook’ will help you establish your “authority” and gain It may seem trivial, but knowing the niche your site is designed to You want to create a Web site, but what is your first step? Defining your Meta tags? Identifying keywords? Writing content? No. Your first responsibility before taking any steps toward building your site is to determine what makes you different from your competitors. You need to have a clear picture of what makes you valuable […]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":62554,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"class_list":["post-62704","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"
\ncompetition. You’ll be able to pinpoint if you’re competing against
\npeanut butter sites in general, just sites that sell<\/em> peanut
\nbutter, informational or governmental-run peanut butter sites or maybe
\neven cosmetic sites that focus on the power of peanut butter.<\/p>\n
\nkeyword research. You will be able to determine what words your
\ncompetition is bidding on and what terms you need to focus on (i.e.
\ngeneric terms vs. niche terms) to help your target audience to find you.
\nIf you know what words your audience types in their search box to find
\nyour biggest competitor, you know what terms they are most likely to use
\nwhen trying to find you. <\/p>\n
\nlink campaign. Knowing what your purpose is and who your competitors are
\nwill give you a starting point for sites you should both try and
\nacquire links from and link out to. Obtaining quality links has become
\nincreasingly important since the release of Google’s Bigdaddy update in
\nearly 2006.<\/p>\n
\nwill provide the foundation for many of the improvements Google hopes
\nto make to their search quality. One of the things the update did was
\nto increase the weight Google places on link quality. This means sites
\nthat formerly gained rankings by soliciting links from link farms will
\nnow find themselves at the bottom of the SERPs. On the other hand,
\nsites that receive backlinks from trusted, reputable sites will be
\nrewarded for their efforts and should see an increase in ranking. One
\nof the goals of Bigdaddy was to decrease the amount of spam in Google’s
\nSERP, and placing more weight on links is just one of Google’s plans to
\naccomplish this.<\/p>\n
\nyour unique selling point. Without one your site will do nothing but
\nadd to the Web’s echo chamber, causing you to get lost in a sea of like
\nsites. It’s your job as the site owner or webmaster to determine what
\ndifferentiates you from everyone else doing the same thing. <\/p>\n
\nsite must provide something valuable to your visitors. If Bigdaddy
\ntaught us anything, it’s that links matter. You need to motivate
\nvisitors to link to your site. You accomplish this by making yourself
\nvaluable to them. Maybe you have the best peanut butter recipes in the
\nindustry. Or maybe your peanut butter has considerably less fat and
\ncalories than your competitors. Find what makes you different and
\ncapitalize on it. That’s what is going to attract visitors and make them
\nwant visit time and time again.<\/p>\n
\nnatural links instead of having to buy them. Without proper linking,
\nall the keywords in the world won’t get you the rankings you need to be
\nsuccessful. <\/p>\n
\nfill is the cornerstone of any marketing campaign. Not recognizing that,
\nor choosing not to care, is a sign your intentions may be less than
\ncredible and will only set you and your site up for failure.<\/p>\n","protected":false},"excerpt":{"rendered":"