{"id":62556,"date":"2019-03-12T20:46:10","date_gmt":"2019-03-13T03:46:10","guid":{"rendered":"https:\/\/www.bruceclay.com\/jp\/\/?page_id=62556"},"modified":"2019-04-09T10:50:00","modified_gmt":"2019-04-09T17:50:00","slug":"content","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/jp\/content\/","title":{"rendered":"SEO Content Development: Engaging Content for Customers and Search Engines"},"content":{"rendered":"<hr \/>\n<p><strong><em>What does your website content say about you? <\/em><\/strong>\u200bSearch engines and your customers care about content as an indication of trustworthiness and value. Content is king and critical to your position in search results.<\/p>\n<p>Hear what former Google spokesman Matt Cutts had to say about the importance of your web page content:<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" class=\"fullimg\" src=\"https:\/\/www.youtube.com\/embed\/8DNzUWgHtKc\" frameborder=\"0\"><\/iframe><\/p>\n<h2>Develop Content That Represents Your Business Online<\/h2>\n<hr \/>\n<p><strong>Quality content establishes your \u200bcompany as a thought leader and go-to resource.<\/strong><\/p>\n<p><strong>Quality content separates you from your competition. <\/strong><\/p>\n<p><strong>The right content builds a strong brand voice that <em>people want to listen to<\/em>.<\/strong><\/p>\n<p>Today\u2019s customers expect \u200bbusinesses to provide more than just a product or service. Successful brands make their customers\u2019 lives easier by:<\/p>\n<ul>\n<li>Providing answers to questions they\u2019re asking<\/li>\n<li>Anticipating customer needs and <\/li>\n<li>Serving up fresh and relevant information about useful products or services<\/li>\n<\/ul>\n<p>SEO content \u200bwriting  by Bruce Clay, Inc. \u200bis a service driven by SEO objectives with the audience and user experience front and center.<\/p>\n<h2>SEO Copywriting Services \u200bfrom a Company Who Knows Quality<\/h2>\n<hr \/>\n<p>We \u200bwrite content that works for you in a number of ways. Content is the foundation of your every communication. Your business&#8217;s content needs may span paid advertisements, social efforts and organic optimization, all of which we&#8217;re able to&nbsp;produce for your specific business and audiences at a level that reinforces your quality. <\/p>\n<p>We&#8217;ll create the content that feeds the appetites of search engines and visitors, providing rich information, helping customers, getting you noticed, and building your loyal lifetime customer base.<\/p>\n<p>To help you envision how rich content can improve your website and online marketing activities, read our:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bruceclay.com\/jp\/\/content\/services\/\">SEO copywriting services<\/a>, and how we deliver unmatched quality, robust speed of creation, and a&nbsp;process integrated with SEO<\/li>\n<li>Available <a href=\"https:\/\/www.bruceclay.com\/jp\/\/content\/seo-tools\/\">SEO power tools<\/a> for keyword selection, competitor comparison and other copywriting activities<\/li>\n<li>Recommended <a href=\"https:\/\/www.bruceclay.com\/jp\/\/content\/how-to-write-seo-content\/\">SEO copywriting tutorial<\/a>, which takes writers through the steps of identifying an audience to picking keywords, to writing for search engines and users, and includes search engine optimization best practices<\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/jp\/\/content\/seo-copywriting-training\/\">SEO training with content-focused lessons<\/a> on search engine optimization and quality guidelines<\/li>\n<li>Published <a href=\"https:\/\/www.bruceclay.com\/jp\/\/content\/content-marketing-book\/\">guide to content marketing<\/a>, including event marketing, guest publishing and social media marketing<\/li>\n<\/ul>\n<p> Bruce Clay, Inc. \u200bhas the big picture in mind to make your content work for you. Our content development services include SEO and search engine marketing best practices, developing your unique brand and business goals, and identifying your customer personas. Let&#8217;s get started building your business a portfolio of content assets that reaches customers everywhere they are online.<\/p>\n<h2>Learn More about SEO Content Services from Bruce Clay, Inc.<\/h2>\n<hr \/>\n<p>\u200bDiscover the tailored solutions we provide to \u200bmake your content work harder for you. <strong>Call us today at (866) 517-1900 or <a href=\"https:\/\/www.bruceclay.com\/jp\/#footer-section\">request a quote<\/a> to talk about designing an SEO content  plan for your business website.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does your website content say about you? \u200bSearch engines and your customers care about content as an indication of trustworthiness and value. Content is king and critical to your position in search results. Hear what former Google spokesman Matt Cutts had to say about the importance of your web page content: Develop Content That [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"class_list":["post-62556","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Bruce Clay JP - Content Development: The Foundation of SEO, Social Media and Digital Reach<\/title>\n<meta name=\"description\" content=\"This guide to creating quality content that builds brand, expands reach and converts new customers describes how to know your audience, identify keywords and be useful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/jp\/content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bruce Clay JP - 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