{"id":62786,"date":"2019-03-12T20:49:37","date_gmt":"2019-03-13T03:49:37","guid":{"rendered":"https:\/\/www.bruceclay.com\/jp\/\/?page_id=62786"},"modified":"2025-03-11T09:25:39","modified_gmt":"2025-03-11T16:25:39","slug":"technical-seo-tips","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/jp\/seo\/technical-seo-tips\/","title":{"rendered":"Step 16: Technical SEO Tips"},"content":{"rendered":"<hr \/>\n<p>Up to this point, the SEO tutorial has primarily focused on developing quality content that earns links naturally, and optimizing that content for search.<\/p>\n<p>Now, we\u2019re going to shift gears and give you technical SEO tips on various issues that can each be critical to ranking success. Without keeping an eye on a few technical things, you could watch the hard work you put into optimizing your website go to waste \u2014 like a leak that ends up sinking an otherwise seaworthy vessel.<\/p>\n<div about=\"https:\/\/www.flickr.com\/photos\/donnamarijne\/357059132\" class=\"imgcaption\" style=\"float: right; margin-left: 5px;\"><img decoding=\"async\" class=\"full\" src=\"\/wp-content\/uploads\/2019\/02\/technical-seo-420px.jpg\" alt=\"Sinking ship\" \/><\/p>\n<p style=\"text-align: right;\">Photo by&nbsp;<a href=\"https:\/\/www.flickr.com\/photos\/donnamarijne\/\" rel=\"nofollow cc:attributionURL\" target=\"_blank\">Donna<\/a>&nbsp;<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\" rel=\"nofollow license\" target=\"_blank\">(CC BY-SA 2.0)<\/a>, modified&nbsp;<\/p>\n<\/div>\n<p><strong>The search engines must be able to find, crawl and index your website properly.<\/strong>&nbsp;In this lesson, we&#8217;ve assembled a list of technical topics you need to be aware of, with tips to avoid mistakes that could sink your SEO ship:<\/p>\n<ul>\n<li><a href=\"#cloaking\">Cloaking<\/a><\/li>\n<li><a href=\"#redirects\">Redirects<\/a><\/li>\n<li><a href=\"#duplicate\">Duplicate content<\/a><\/li>\n<li><a href=\"#404\">404 error page<\/a><\/li>\n<li><a href=\"#plagiarism\">Plagiarism<\/a><\/li>\n<li><a href=\"#sitespeed\">Site performance<\/a><\/li>\n<li><a href=\"#robots\">Robots.txt<\/a><\/li>\n<li><a href=\"#spam\">User-generated spam<\/a><\/li>\n<li><a href=\"#structured\">Structured data<\/a><\/li>\n<\/ul>\n<h2>Checking Your Instrument Panel<\/h2>\n<p>Before we cast off and start talking technical, let&#8217;s make sure your instruments are working. <strong>To do SEO well, you must have analytics installed on your website.<\/strong> <a href=\"https:\/\/www.bruceclay.com\/jp\/\/analytics\/\">Analytics<\/a> data is the driving force of online marketing, helping you better understand how users are interacting with your site.<\/p>\n<p>We recommend you install this free software: <a href=\"https:\/\/www.google.com\/analytics\/web\/provision?et=&amp;authuser=#provision\/SignUp\/\" target=\"_blank\">Google Analytics<\/a> and possibly Bing Analytics (or a third-party tool). Set up goals in your analytics account to track activities that count as conversions on your site.<\/p>\n<p>Your analytics instrument panels will show you: <em>which pages are visited most<\/em>; <em>what types of people come to the site<\/em>; <em>where visitors come from; traffic patterns over time<\/em>; and much more.<\/p>\n<p> Getting analytics set up is one of the most important technical SEO tips, since it will help you keep your search engine optimization on course.<\/p>\n<h2>Casting Off &#8230; Technical Issues to Watch Out for<\/h2>\n<p><a name=\"cloaking\"><\/a><\/p>\n<h3>1. Avoid Cloaking<\/h3>\n<p>First, keep your site free from&nbsp;<em>cloaking<\/em> (i.e., showing one version of a page to users, but a different version to search engines). Search engines want to see the identical results users are seeing and tend to be very suspicious. Technically, any hidden text, hidden links or cloaking should be avoided. These types of deceptive web practices frequently result in penalties.<\/p>\n<p>You can check your site for cloaking issues using our free&nbsp;<strong>SEO Cloaking Checker<\/strong> tool. We suggest you run your URL through it on a monthly or regular basis (so bookmark this page).<\/p>\n<h3 style=\"text-align: left;\">Free Tool \u2013 SEO Cloaking Checker<\/h3>\n<p>Enter your website&#8217;s URL below.<\/p>\n<div style=\"text-align: left;\">\n<form id=\"cloakCheckForm\" onsubmit=\"return false;\" action=\"#cloakCheck\">\n    <label for=\"cloakBox\">URL: <\/label><input id=\"cloakBox\" size=\"64\" type=\"url\" \/> <input id=\"cloakButton\" onclick=\"$('#cloakCheckForm').submit();\" value=\"Check for Cloaking\" type=\"button\" \/><br \/>\n<\/form>\n<\/div>\n<div id=\"cloakInfoDiv\" style=\"text-align: left;\"><span class=\"domainTitle\">SEOToolSet\u00ae Page Cloaking Report<\/span><\/p>\n<table id=\"cloakInfo\">\n<thead>\n<tr>\n<th style=\"text-align: left; width: 240px;\">URL<\/th>\n<th style=\"width: 70px;\"><img decoding=\"async\" title=\"Google\" alt=\"Google\" src=\"\/wp-content\/uploads\/2019\/02\/google-favicon.gif\" \/><\/th>\n<th style=\"width: 70px;\"><img decoding=\"async\" title=\"Yahoo Search\" alt=\"Yahoo Search\" src=\"\/wp-content\/uploads\/2019\/02\/yahoo-favicon.gif\" \/><\/th>\n<th style=\"width: 70px;\"><img decoding=\"async\" title=\"Bing\" alt=\"Bing\" src=\"\/wp-content\/uploads\/2019\/02\/bing-favicon.gif\" \/><\/th>\n<th style=\"width: 70px;\"><img decoding=\"async\" title=\"Firefox\" alt=\"Firefox\" src=\"\/wp-content\/uploads\/2019\/02\/firefox-favicon.gif\" \/><\/th>\n<th style=\"width: 70px;\"><img decoding=\"async\" title=\"Internet Explorer\" alt=\"Internet Explorer\" src=\"\/wp-content\/uploads\/2019\/02\/ie-favicon.gif\" \/><\/th>\n<th style=\"width: 70px;\"><img decoding=\"async\" title=\"Opera\" alt=\"Opera\" src=\"\/wp-content\/uploads\/2019\/02\/opera-favicon.gif\" \/><\/th>\n<th style=\"width: 70px;\"><img decoding=\"async\" title=\"Google Chrome\" alt=\"Google Chrome\" src=\"\/wp-content\/uploads\/2019\/02\/chrome-favicon.gif\" \/><\/th>\n<\/tr>\n<\/thead>\n<tbody id=\"cloakInfoBody\">\n<tr>\n<td id=\"cloakDomain\" style=\"text-align: left;\">\n            <\/td>\n<td id=\"cloakgoogle\">\n            <\/td>\n<td id=\"cloakyahoo\">\n            <\/td>\n<td id=\"cloakbing\">\n            <\/td>\n<td id=\"cloakfirefox\">\n            <\/td>\n<td id=\"cloakie\">\n            <\/td>\n<td id=\"cloakopera\">\n            <\/td>\n<td id=\"cloakchrome\">\n            <\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: 0.8em; background-color: white;\" colspan=\"8\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2019\/02\/check.gif\" width=\"10\" height=\"10\" \/> = No cloaking found, <img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2019\/02\/x.gif\" width=\"10\" height=\"10\" \/> = Cloaking found. You may need to check the site for the specific user-agent. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p><a name=\"redirects\"><\/a><\/p>\n<h3>2. Use Redirects Properly<\/h3>\n<p>When you need to move a web page to a different URL, make sure you\u2019re using the right type of redirect, and that you\u2019re also redirecting users to the most appropriate page. As a technical SEO tip, <strong>we recommend always using 301 (permanent) redirects<\/strong>. A 301 tells the search engine to drop the old page from its index and replace it with the new URL. Search engines transfer most of the link equity from the old page to the new one, so you won\u2019t suffer a loss in rankings.<\/p>\n<p>Mistakes are common with redirects. A webmaster, for example, might delete a web page but neglect to set up a redirect for its URL. This causes \u200bpeople to get a &#8220;Page Not Found&#8221; 404 error.<\/p>\n<p>Furthermore, sneaky redirects in any form, whether they are user agent\/IP-based or redirects through JavaScript or meta refreshes, frequently cause ranking penalties.<\/p>\n<p>In addition, we recommend avoiding \u200b\u200b302 redirects. \u200bThough Google says it attempts to \u200btreat 302s as 301s, a 302 is a temporary redirect. It&#8217;s meant to signal that the move will be short-lived, and therefore search engines may not transfer link equity to the new page. Both the lack of link equity and the potential filtering of the duplicated page can hurt your rankings.<\/p>\n<p><em>Read more:&nbsp;<\/em><a href=\"https:\/\/www.bruceclay.com\/jp\/\/blog\/how-to-properly-implement-a-301-redirect\/\">\u200bHow to Properly Implement a 301 Redirect<\/a><\/p>\n<p><a name=\"duplicate\"><\/a><\/p>\n<h3>3. Prevent Duplicate Content<\/h3>\n<p>You need to fix and prevent duplicate content issues within your site.<\/p>\n<p>Search engines get confused about which version of a page to index and rank if the same content appears on multiple pages. Ideally, <strong>you should have only one URL for one piece of content<\/strong>.<\/p>\n<p>When you have duplicated pages, search engines pick the version they think is best and filter out all the rest. You lose out on having more of your content ranked, and also risk having &#8220;thin or duplicated&#8221; content, something Google&#8217;s Panda algorithm penalizes. (See <a href=\"https:\/\/www.bruceclay.com\/jp\/\/seo\/avoiding-google-penalties\/\">Step 14<\/a> in this tutorial for more detail on penalties.)<\/p>\n<p>If your duplicate content is internal, such as multiple URLs leading to the same content, then you can decide for the search engines by a number of methods, including:<\/p>\n<ul>\n<li>Deleting unneeded duplicate pages and 301-redirecting the URLs to another relevant page.<\/li>\n<li>Applying a <strong>canonical link element<\/strong> (commonly referred to as a <a href=\"https:\/\/support.google.com\/webmasters\/answer\/139066?hl=en\" target=\"_blank\">canonical tag<\/a>) to communicate which is the primary URL.<\/li>\n<li>Specifying which parameters should not be indexed using Google Search Console&#8217;s Parameter Handling tool if the duplicate content is caused by parameters being added to the end of your URLs.<\/li>\n<\/ul>\n<p>Any of these solutions should be used with care. We help our SEO clients with these types of technical issues; <a href=\"https:\/\/www.bruceclay.com\/jp\/#footer-section\">let us know<\/a> if you want a free quote for assistance.<\/p>\n<p><em>Read more:<\/em>&nbsp;<a href=\"https:\/\/www.bruceclay.com\/seo\/duplicate-content\/\">Plugging Duplicate Content Holes<\/a><\/p>\n<\/p>\n<div style=\"float: right; margin-left: 5px;\"><img decoding=\"async\" style=\"border: 5px solid #eeece1; width: 400px; height: 260px;\" class=\"full\" src=\"\/wp-content\/uploads\/2019\/02\/help-visitors-not-jump-ship.png\" alt=\"Help visitors not jump ship\" \/>\n<\/div>\n<p><a name=\"404\"><\/a><\/p>\n<h3>4. Create a Custom 404 Error Page<em><\/em><\/h3>\n<p>When someone clicks a bad link or types in a wrong address on your website, what experience do they have?<\/p>\n<p>Let&#8217;s find out: Try going to a nonexistent page on your site by typing <em>http:\/\/www.[yourdomain].com\/bogus<\/em> into the address bar of your browser. What do you get?<\/p>\n<p>If you see an ugly, standard &#8220;Page Not Found&#8221; HTML Error 404 message (such as the one shown below), then this technical SEO tip is for you!<\/p>\n<div class=\"imgcaption\" style=\"float: left; margin-right: 5px;\"><img decoding=\"async\" class=\"full\" style=\"border: 0px solid #eeece1; margin: 5px; width: 300px; height: 230px;\" alt=\"standard 404 error\" src=\"\/wp-content\/uploads\/2019\/02\/standard-404-error.png\" \/><\/p>\n<p style=\"text-align: center;\"><strong>The default HTML 404 error is a bad user experience.<\/strong><\/p>\n<\/div>\n<p>Most website visitors simply click the back  button when they see that standard 404 error, leaving your site forever. Since it&#8217;s inevitable that mistakes happen and people will get stuck sometimes, you need a way to help them at their point of need.<\/p>\n<p>To keep people from jumping ship, <strong>create a custom 404 error page for your website.<\/strong><\/p>\n<p><em><strong>First, make the page.<\/strong><\/em> A custom 404 page should do more than just say the URL doesn\u2019t exist. While some kind of polite error feedback is necessary, your customized page can also help steer people toward pages they may want with links and other options.<\/p>\n<p> Additionally, you want your 404 page to reassure wayward visitors that they\u2019re still on your site, so make the page look just like your other pages (using the same colors, fonts and layout) and offer the same side and top navigation menus.<\/p>\n<p>In the body of the 404 page, here are some helpful items you might include:<\/p>\n<ul>\n<li>Apology for the error<\/li>\n<li>Home page link<\/li>\n<li>Links to your most popular or main pages<\/li>\n<li>Link to view your sitemap<\/li>\n<li>Site-search box<\/li>\n<li>Image or other engaging element<\/li>\n<\/ul>\n<p>Since your 404 page may be accessed from anywhere on your website, be sure to make all links fully qualified (starting with <em>http<\/em>).<\/p>\n<p><em><strong>Next, tell your server.<\/strong><\/em> Once you\u2019ve created a helpful, customized error page, the next step is to set up this pretty new page to work as your 404 error message.<\/p>\n<p>The setup instructions differ depending on what type of website server you use. For Apache servers, you modify the .htaccess file to specify the page\u2019s location. If your site runs on a Microsoft IIS server, you set up your custom 404 page using the Internet Information Services (IIS) Manager. WordPress sites have yet another procedure. (\u200bUse the &#8220;Read more&#8221; links below to see detailed technical help.)<\/p>\n<p>We should note that some smaller website hosts do not permit custom error 404 pages. But if yours does, it\u2019s worth the effort to create a page you\u2019ve carefully worded and designed to serve your site visitors\u2019 needs. You\u2019ll minimize the number of misdirected travelers who go overboard, and help them remain happily on your site.<\/p>\n<p><em>Read more:<\/em> <a href=\"https:\/\/www.bruceclay.com\/jp\/\/blog\/how-to-configure-a-404-error-page-apache\/\">How to Configure a Custom 404 Page on an Apache Server<\/a>, <a href=\"https:\/\/www.bruceclay.com\/jp\/\/blog\/microsoft-iis-custom-404-error-page-configuration\/\">How to Configure a Custom 404 Page in Microsoft IIS<\/a>, and Google&#8217;s help topic <a target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/93641?hl=en\">Create useful 404 pages<\/a><\/p>\n<p><a name=\"plagiarism\"><\/a><\/p>\n<h3>5. Watch Out for Plagiarism&nbsp;<em>(There are pirates in these waters &#8230;)<\/em><\/h3>\n<p>Face it; there are unscrupulous people out there who don&#8217;t think twice about stealing and republishing your valuable content as their own. These villains can create many duplicates of your web pages that search engines have to sort through.<\/p>\n<p>Search engines can <em>usually <\/em>tell whose version of a page is the original in their index. But if your site is scraped by a prominent site, it could cause your page to be filtered out of search engine results pages (SERPs).<\/p>\n<p>We suggest two methods to detect plagiarism (content theft):<\/p>\n<ul>\n<li><strong>Exact-match search:&nbsp;<\/strong>Copy a long text snippet from your page and search for it within quotation marks in Google. The results will reveal all web pages indexed with that exact text.<\/li>\n<li><strong>Copyscape:<\/strong>&nbsp;This free plagiarism detection service can help you identify instances of content theft. Just paste the URL of your original content, and Copyscape will take care of the rest.<\/li>\n<\/ul>\n<p>Try to remedy the plagiarism issue before it results in having your pages mistakenly filtered out of SERPs as duplicate content. Ask the site owner to remove your stolen content from their website. You could also consider revising your content so that it\u2019s no longer duplicated. (<em>SEO Tip:<\/em> If you can&#8217;t locate contact information on a website, look up the domain on Whois.net to find out the registrant&#8217;s name and contact info.)<\/p>\n<p><em>Read more:&nbsp;<\/em><a href=\"https:\/\/www.bruceclay.com\/seo\/advanced\/scrapersites\/\">About Scraper Sites<\/a><\/p>\n<p><img decoding=\"async\" class=\"full\" style=\"margin: 5px 5px 5px 0px; float: right; width: 400px; height: 300px;\" alt=\"Fast sites make users happy quote\" src=\"\/wp-content\/uploads\/2019\/02\/quote-fast-sites-make-users-happy.jpg\" \/><br \/>\n<a name=\"sitespeed\"><\/a><\/p>\n<h3>6. Protect Site Performance<\/h3>\n<p>How long does it take your website to display a page?<\/p>\n<p>Your website\u2019s server speed and page loading time (collectively called &#8220;site performance&#8221;) affect the user experience and impact SEO, as well.<\/p>\n<p><strong>Google uses page load time as a ranking factor in mobile search.<\/strong> <strong>It&#8217;s also a site accessibility issue for users and search engines.<\/strong><\/p>\n<p>The longer the web server response time, the longer it takes for your web pages to load. Slow page-loading times can reduce conversion rates (because your site visitors get bored and leave), slow down search engine spiders so less of your site gets indexed, and hurt your rankings.<\/p>\n<p>You need a fast, high-performance server that allows search engine spiders to crawl more pages per sequence and that satisfies your human visitors, as well. <a href=\"https:\/\/www.bruceclay.com\/jp\/\/design\/\">Web design<\/a> issues can also sink your site performance, so if page-loading speed is a problem, talk to your webmaster.<\/p>\n<p><em>SEO tip:<\/em> Use Google&#8217;s free tool <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">PageSpeed Insights<\/a> to analyze a site&#8217;s performance. <\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/-I4rWnQxxkM?rel=0\" class=\"full\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong><em>SEO TUTORIAL BONUS VIDEO<\/em><\/strong><\/p>\n<p><em>This Google Webmasters video explains that page speed can be a factor in Google&#8217;s algorithm, particularly as a tie-breaker between otherwise equal results.<\/em><\/p>\n<p><em>There is an SEO optimization benefit to fast site performance \u2014 and conversely, great harm to your users and bottom line if your site is too slow.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"robots\"><\/a><\/p>\n<h3>7. Use robots.txt Appropriately<\/h3>\n<p>What&#8217;s the first thing a search engine looks for upon arriving at your site? It&#8217;s <strong>robots.txt<\/strong>,<br \/>\na text file kept in the root directory of a website that instructs<br \/>\nspiders which directories can and cannot be crawled.<\/p>\n<p>With simple &#8220;disallow&#8221; commands, a robots.txt is where you can block indexing<br \/>\nof:<\/p>\n<ul>\n<li>Private directories you don&#8217;t want the public to find<\/li>\n<li>Temporary or auto-generated pages (such as search results pages)<\/li>\n<li>Advertisements you may host (such as AdSense ads)<\/li>\n<li>Under-construction sections of your site<\/li>\n<\/ul>\n<p>Every site should put a robots.txt file in their root directory, even if it&#8217;s blank, since that&#8217;s the first thing on the spiders&#8217; checklist.<\/p>\n<p>But handle your robots.txt with great care\u200b; it&#8217;s like a small rudder capable of steering a huge ship. A single disallow command applied to the root directory can stop all crawling \u2014 which is very useful, for instance, for a staging site or a brand new version of your site that isn&#8217;t ready for prime time yet. However, we&#8217;ve seen entire websites inadvertently sink without a trace in the SERPs simply because the webmaster forgot to remove that disallow command when the site went live.<\/p>\n<p><em>SEO Tip: <\/em>Some content management systems (e.g., WordPress) come with a prefabricated robots.txt file. Make sure that you update it to meet your site&#8217;s needs.<\/p>\n<p><em><\/em><\/p>\n<p>Google offers a <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6062598\" target=\"_blank\">robots.txt Tester<\/a><br \/>\nin Google Search Console that checks your robots.txt file to make sure it&#8217;s working as you desire. Secondly, we suggest running the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6066467?hl=en\" target=\"_blank\">Fetch as Google<\/a> tool if there&#8217;s any question about how a particular URL may be indexed. This tool simulates how Google crawls URLs on your website, even<br \/>\nrendering your pages to show you whether the spiders can correctly process the various types of code and elements you have on your page.<\/p>\n<p><em>Read more:&nbsp;<\/em><a href=\"https:\/\/www.bruceclay.com\/jp\/\/blog\/robots-txt-guide\/\">Robots Exclusion Protocol Reference Guide<\/a><\/p>\n<p><img decoding=\"async\" class=\"full\" style=\"border: 5px solid #eeece1; margin: 5px; float: right; width: 319px; height: 481px;\" alt=\"Look out for spam\" src=\"\/wp-content\/uploads\/2019\/02\/Be-On-the-Lookout-319.png\" \/><br \/>\n<a name=\"spam\"><\/a><\/p>\n<h3>8. Be on the Lookout for Hacked Content &amp; User-Generated Spam<\/h3>\n<p>Websites can attract hacked content like a ship&#8217;s hull attracts barnacles \u2014 and the bigger the site, the more it may attract.<\/p>\n<p><em>Hacked content<\/em> is any content that&#8217;s placed on your website without your permission.<\/p>\n<p>Hackers work through vulnerabilities in your site&#8217;s security to try to place their own content on your URLs. The injected content may or may not be malicious, but you don&#8217;t want it regardless. Some of the worst cases happen when a hacker gains access to a server and redirects URLs to a spammy site. Other cases involve bogus pages being added to a site&#8217;s blog, or hidden text being inserted on a page.<\/p>\n<p><strong>Google recommends that webmasters look out for hacked content and remove it ASAP.<\/strong><\/p>\n<p>Similar to this problem, <em>user-generated spam<\/em> needs to be kept to a minimum.<\/p>\n<p>Your website&#8217;s public-access points, such as blog comments, should be monitored. Set up a system to approve blog comments, and keep watch to protect your site from unwanted stowaways.<\/p>\n<p>Google often gives sites the benefit of the doubt and warns them, via Google Search Console, when it finds spam. However, if there&#8217;s too much user-generated spam, your whole website could receive a manual penalty.<\/p>\n<p><em>Read more:<\/em>&nbsp;<a target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/2721435\">What is hacking or hacked content?<\/a> and <a target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/2721437\">User-generated spam<\/a> (from Google Webmaster Help)<\/p>\n<\/p>\n<p><a name=\"structured\"><\/a><\/p>\n<h3>9. Use Structured Data<\/h3>\n<p>Structured data markup can be a web marketer&#8217;s best mate. It works like this. You mark up your website content with additional bits of HTML code, and the search engines read these notes to learn what&#8217;s what on your site.<\/p>\n<p>The markup code gives search engines the type of context only a human would normally understand. The biggest SEO optimization benefit is <em>search results may display more relevant information from your site<\/em> \u2014 those extra &#8220;rich snippets&#8221; of information that sometimes appear below the title and description \u2014 which increases your click-through rates.<\/p>\n<p>Structured data markup is available for many categories of content (based on <a href=\"http:\/\/schema.org\/docs\/gs.html\" target=\"_blank\">Schema.org<\/a> standards), so don&#8217;t miss this opportunity to improve your site\u2019s visibility in search results by helping your SERP listings stand out.<\/p>\n<p><em>Read more:<\/em> <a href=\"https:\/\/www.bruceclay.com\/jp\/\/blog\/schema-markup-guide\/\">How to Use Structured Data to Improve Website Visibility<\/a><\/p>\n<h2>Land, Ho!<\/h2>\n<p>Just two more lessons to go! In the next lesson, we&#8217;ll cover <em>essential <a href=\"https:\/\/www.bruceclay.com\/jp\/\/seo\/mobile-seo\/\">mobile SEO tips<\/a><\/em> for making sure your site can rank in mobile search.<\/p>\n<hr \/>\n<p><strong>Related blog posts and articles:<\/strong><\/p>\n<p>\n<a href=\"https:\/\/www.bruceclay.com\/seo\/technical-seo-tips\/\">11 Technical SEO Elements to Help Your Site Win a SERP Rank Gold Medal<\/a><br \/>\n<a href=\"https:\/\/www.bruceclay.com\/jp\/\/newsletter\/volume77\/pagespeed.html\">Back to Basics: The Case for Page Speed Optimization<\/a><\/p>\n<hr style=\"text-align: left;\" size=\"1\" \/>\n<div class=\"grayBox\" style=\"text-align: left;\"><strong><a href=\"http:\/\/www.seotoolset.com\/training\/courses.html\"><span style=\"color: #800000;\">SEO Training<\/span><\/a><\/strong> \u2014 We offer a classroom SEO training course as well as our SEO tools so that you can better optimize your sites. If you want a great SEO education, please visit our SEOToolSet site and review our <a href=\"http:\/\/www.seotoolset.com\/training\/courses.html\">SEO training classes<\/a>. You will not be sorry!<\/div>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Up to this point, the SEO tutorial has primarily focused on developing quality content that earns links naturally, and optimizing that content for search. Now, we\u2019re going to shift gears and give you technical SEO tips on various issues that can each be critical to ranking success. Without keeping an eye on a few technical [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":62546,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-tutorial.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"class_list":["post-62786","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Bruce Clay JP - Technical SEO Tips<\/title>\n<meta name=\"description\" content=\"SEO Tutorial Step 16: Technical SEO tips to be aware of that could sink your website in search results. 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