{"id":62866,"date":"2019-03-12T20:51:33","date_gmt":"2019-03-13T03:51:33","guid":{"rendered":"https:\/\/www.bruceclay.com\/jp\/\/?page_id=62866"},"modified":"2019-04-01T11:12:54","modified_gmt":"2019-04-01T18:12:54","slug":"free-executive-seo-guide","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/jp\/seo\/free-executive-seo-guide\/","title":{"rendered":"Free Online SEO Course for Executives"},"content":{"rendered":"<hr \/>\n<p>Bruce Clay, Inc. developed this online course for marketing managers and professionals who aren&#8217;t involved in the day-to-day of SEO but require a background in the scope of SEO initiatives. In this course you&#8217;ll learn:<\/p>\n<ul>\n<li>How a search engine-friendly website impacts online traffic and revenue<\/li>\n<li>What factors cause a website to rank in organic search results<\/li>\n<li>What spam tactics must be avoided to prevent loss of revenue<\/li>\n<\/ul>\n<p>As Bruce Clay, an SEO thought leader and educator since 1996, said, &#8220;CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website&#8217;s organic search success.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"720\" height=\"480\" frameborder=\"0\" id=\"guideVideo\" src=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?rel=0&amp;showinfo=0\"><\/iframe><\/p>\n<hr \/>\n<p>Table of Contents<\/p>\n<ol id=\"bookmarks\">\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=0\">Introduction<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=98\">Why Do SEO?<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=327\">Where Do People Click?<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=382\">Click Through Rate by Position<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=441\">The Top Ranking<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=793\">&#8220;Normal&#8221; Distribution Curve<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=858\">Standard Distribution Curves<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=1023\">Curves Need Watching!<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=1131\">Online Search Share<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=1178\">Associated Words<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=1380\">Stemming<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=1458\">Theme<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=1599\">Internal Navigation<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=1778\">Linking<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=1924\">Themed Heirarchy &#8211; Siloing<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=2226\">Behavioral Keyword Research<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=2436\">Organic Information<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=2553\">Performance Factors<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=2858\">Spiders<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=3075\">Crawl<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=3309\">Google<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=3404\">Page Rank: General Description<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=3636\">Page Rank: How it contributes to website ranking<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=3771\">Search Engine Overview<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=4080\">HTML Components: General Description<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=4141\">HTML Components: Title Tag<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=4192\">HTML Components: Description Tag<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=4266\">HTML Components: Heading Tag<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=4322\">HTML Components: Images and Alt Attributes<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=4514\">HTML Components: Links<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=4724\">HTML Components: Body Text<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=4850\">Writing Content For SEO<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=4957\">How Search Engines Classify Spam: Hidden Text\/Links<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=5092\">How Search Engines Classify Spam: Cloaking<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=5179\">How Search Engines Classify Spam: Deceptive Redirection<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=5302\">How Search Engines Classify Spam: Doorway Pages<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=5367\">How Search Engines Classify Spam: Unrelated Keywords &amp; Keyword Stuffing<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=5460\">Style Guide &amp; Rules<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=5683\">The Floor &#8211; All The Rest: Robots Exlusion Protocol &#8211; robots.txt<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=5794\">The Floor &#8211; All The Rest: Robots Exlusion Protocol &#8211; robots.txt Detail<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=5879\">The Floor &#8211; All The Rest: Robots Meta Tag<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=6000\">The Floor &#8211; All The Rest: Custom Error Page<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=6042\">The Floor &#8211; All The Rest: What Should an Error Page Contain?<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=6153\">Blended\/Universal Search<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=6304\">The Floor &#8211; All The Rest: Redirects<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=6372\">The Floor &#8211; All The Rest: Types of Redirects<\/span><\/li>\n<li><span class=\"jump\" rel=\"\/\/www.youtube.com\/embed\/dzMXdMRxTMY?autoplay=1&amp;showinfo=0&amp;start=6490\">Ending Slide<\/span><\/li>\n<\/ol>\n<p><script type=\"text\/javascript\">\n$(\".jump\").click(function(){\n\t$(\"#guideVideo\").attr(\"src\",$(this).attr(\"rel\"));\n\t});\n<\/script><\/p>\n<style>\n    #bookmarks {\n    list-style-position: inside;\n    font-size:12px;\n    -moz-column-count: 2;\n    -moz-column-gap: 20px;\n    -webkit-column-count: 2;\n    -webkit-column-gap: 20px;\n    column-count: 2;\n    column-gap: 20px;\n    }\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Bruce Clay, Inc. developed this online course for marketing managers and professionals who aren&#8217;t involved in the day-to-day of SEO but require a background in the scope of SEO initiatives. In this course you&#8217;ll learn: How a search engine-friendly website impacts online traffic and revenue What factors cause a website to rank in organic search [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":62546,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"class_list":["post-62866","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Bruce Clay JP - Free Executives Guide to SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/jp\/seo\/free-executive-seo-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bruce Clay JP - Free Executives Guide to SEO\" \/>\n<meta property=\"og:description\" content=\"Bruce Clay, Inc. developed this online course for marketing managers and professionals who aren&#8217;t involved in the day-to-day of SEO but require a background in the scope of SEO initiatives. 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