{"id":63148,"date":"2019-04-07T22:33:07","date_gmt":"2019-04-08T05:33:07","guid":{"rendered":"https:\/\/www.bruceclay.com\/jp\/\/?page_id=63148"},"modified":"2023-03-31T12:39:58","modified_gmt":"2023-03-31T19:39:58","slug":"auto-care-business","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/jp\/case-studies\/auto-care-business\/","title":{"rendered":"Performance Tuning the PPC Campaigns of a National Auto Services Company"},"content":{"rendered":"<p><strong>With AdWords spend above $100K per month, a national \u200bauto services chain turned to Bruce Clay \u200bto maximize its pay-per-click ad performance.<br \/>\n<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"fullimg\" style=\"margin: 5px;\" alt=\"PPC performance tuned up - case study\" src=\"\/wp-content\/uploads\/2019\/04\/ppc-performance-tuned-up-case-study.jpg\" \/><\/strong><\/p>\n<h2>Business Goals at the Outset<\/h2>\n<p>A Fortune 1000 company with a nationwide chain of auto service centers needed to:<\/p>\n<ul>\n<li>Drive more business without increasing advertising spend<\/li>\n<li>Decrease the average cost per conversion (CPC)<\/li>\n<\/ul>\n<h2>What We Did<\/h2>\n<p>Our <a href=\"https:\/\/www.bruceclay.com\/jp\/\/ppc\/services\/?utm_source=casestudy&#038;utm_medium=website&#038;utm_campaign=ppc\">PPC services<\/a> team went to work to maximize this client&#8217;s large ad budget with a three-step approach.\n<\/p>\n<ol>\n<li><strong>Checked AdWords \u200btracking:<\/strong> We first verified that tracking was set up properly\u200b and quality assured\u200b in order to accurately monitor ad click-throughs and calls.<\/li>\n<li><strong>Segmented campaigns:<\/strong> Next we evaluated and segmented campaigns into the most efficient budget groups.<\/li>\n<li><strong>\u200bImplemented \u200badvanced bid optimization:<\/strong> \u200bOur PPC analysts deployed a CPA Optimizer to manage campaigns using AdWords conversion scripts. \u200bThe phased implementation across all accounts took two weeks.<\/li>\n<\/ol>\n<h2>Results Were Immediate<\/h2>\n<p>Once we launched the CPA Optimizer on their reconfigured campaigns, the results were stunning and immediate in both categories: services and product sales.<\/p>\n<p><strong>Product Sales Category Results:<\/strong>\u200b<\/p>\n<ul>\n<li>Clicks increased 15 percent.<\/li>\n<li>Average CPC decreased 43 percent.<\/li>\n<li>Conversions increased 26 percent.<\/li>\n<li><em>Overall cost per conversion decreased 41 percent.<\/em><\/li>\n<\/ul>\n<p><strong>Services Category Results:<\/strong>\u200b<\/p>\n<ul>\n<li>Clicks increased 65 percent.<\/li>\n<li>Average CPC went down 32 percent.<\/li>\n<li>Conversions increased 55 percent.<\/li>\n<li><em>Overall cost per conversion decreased 28 percent.<\/em><\/li>\n<\/ul>\n<hr \/>\n<p><em><strong>W\u200bant to talk about improving your \u200bPPC campaign performance?  <a href=\"https:\/\/www.bruceclay.com\/jp\/\/quoteform\/?utm_source=casestudy&amp;utm_medium=website&amp;utm_campaign=ppc\">Fill out our request form<\/a> or call us today at (866) 517-1900.<\/strong><\/em><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.bruceclay.com\/jp\/\/case-studies\/\">See more case studies<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With AdWords spend above $100K per month, a national \u200bauto services chain turned to Bruce Clay \u200bto maximize its pay-per-click ad performance. Business Goals at the Outset A Fortune 1000 company with a nationwide chain of auto service centers needed to: Drive more business without increasing advertising spend Decrease the average cost per conversion (CPC) [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":55889,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"class_list":["post-63148","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Bruce Clay JP - PPC Case Study on Advanced Bid Optimization for National Auto Services Chain - Bruce Clay, Inc.<\/title>\n<meta name=\"description\" content=\"Our SEM specialists helped this Fortune 1000 national chain tune up its AdWords performance. 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