Learn how to move the needle for your website by taking the best face-to-face SEO training available — the SEOToolSetTM Training course.
Attend this acclaimed classroom-style search engine optimization training created and presented by SEO veteran Bruce Clay and marketing author, professor and speaker Mindy Weinstein and taught near our headquarters in Southern California.
The lessons are designed for all learning styles and levels of knowledge. If you're a professional who plays a part in the creation and marketing of a website and business, this eye-opening SEO course is geared for you.
SEOToolSet Training based on 288 reviews.
SEOToolSet Training Options: Classroom, Conference or Customized
With 20+ years of experience in search industry evolution and practice, we know how search works! Our SEO classes and optional SEO certification program are constantly updated with new topics and methodologies.
Classroom-style training: Our full U.S. course is 4.5 days, taught near our headquarters in Southern California. The continually updated lessons (with more than 440 slides!) address the changing face of SEO and digital marketing as a whole, yet always teach the white hat methodologies BCI is known for. This is what provides lasting value to a website strategy.
Classes include extensive question-and-answer discussions that assure the material is understood, plus the opportunity to talk with other students. This is search engine optimization training for every level of experience.
Our school also reaches internationally, as our global offices provide training worldwide.
Conference workshops: Bruce Clay is the classroom SEO training provider for major marketing conferences including Search Marketing Expo (SMX). These are 1-day workshops specially designed for conference attendees.
Custom onsite training: For larger clients looking to train key players in the company, such as the marketing and content departments, we can provide a 1- or 2-day training class at your selected facility for 24 or more students. This onsite classroom SEO training could be the ideal solution to ensure that everyone involved in your website strategy is on the same page. Contact us for details.
If being second best is simply not good enough, then our training is the only way to go. Our courses will empower you to make a real difference in your SEO strategy — just read our reviews.
If you’re a returning student, don’t forget to check out our special discounts below. And if you’re a large company in need of SEO training for multiple teams, call us to discuss custom onsite training.
Choose from These SEO Training Classes
We offer two distinct search engine optimization training courses. Choose our 3-day “Standard” training or add on the 1.5-day “Advanced” certification training to take both SEO classes in one week. Each class offers a unique education, but they're meant to be taken in sequence; the Standard course is a prerequisite for the Advanced training and SEO certification test.
Our Standard SEOToolSet Training is packed full of fundamental SEO, technical information, and tried and true methodologies — plus an introduction to other web marketing disciplines and how they play into SEO. This is a course that works well for marketing, web and IT personnel, site owners and managers, and anyone responsible for organic traffic.
Plus, our SEO classroom training teaches you how to use the tools you’ll need to fuel your website strategy.
Included in your registration is a 12-month subscription to the SEOToolSetTM — our proprietary SaaS tools that empower your SEO. And during your time with us, you’ll learn how to use our tools.
The SEOToolSet offers unique data and is better and faster than other tools. A paid subscription to the tools includes one website project, unlimited users and pay-as-you-go options for additional website projects, link monitoring, and keyword ranking monitoring.
But as a bonus for taking the SEOToolSet Standard Training course, the SEOToolSet is yours for a full year — with Ranking Monitor and inbound link reports for up to three website projects! And if you stay for the Advanced course as well, your SEOToolSet subscription is good for up to five website projects, valued at almost as much as the course fees.
Cost for Standard Training course: $1,795*
*Special discounts can apply; see our Training Discounts page for details.
Our Advanced search engine optimization training course leading to optional SEO certification is for those who want a more complex look into the practice, the technical “back end” of SEO, and who plan on being “power users” of our SEO tools. This SEO training is for those who wish to become an SEOToolSet Certified Analyst (upon passing a test after classroom SEO training).
The road to SEO certification is comprised of two SEO classes, starting with the Standard course and continuing with the Advanced training, taken in succession in our SEO classroom during the same week or at a later date.
Certification offers the right to display our certification seal on your website and other marketing materials; this is an industry-recognized standard of excellence and commitment to white hat SEO practices.
Cost for Advanced training course: $1,195*
*Special discounts can apply; see our Training Discounts page for details.
Both SEO classes offer unique perks: an intimate and interactive classroom where questions are encouraged; breaks and lunches that are great for networking or talking directly with Bruce Clay and Mindy Weinstein about your website; a chance to be interviewed for BCI’s YouTube video series; special guests; and much more.
Both search engine optimization training courses are taught in the same week, so many students find it cost-effective for travel expenses to take advantage of the full week classroom SEO training.
However, for those who are local, taking the Advanced SEO training and SEO certification at least a month after the Standard course allows time for the tactics learned in our SEO classroom to be applied, giving added perspective.
Cost for both Standard and Advanced SEO classes together: $2,990
SEO Training Discounts
Special Offers for Returning Students, Multiple-Student Registrations, and More
If you've taken Bruce Clay's training courses in Southern California more than a year ago, we encourage you to refresh and expand your SEO skill set by signing up for our updated course and tools. We offer 25% off when you sign up for our Standard and Advanced class together, good through our Student Loyalty Program.
We also offer a special discount for attendees of our one-day SEO Training Workshop at search marketing conferences. Conference training attendees can subtract the cost of what they paid for the one-day class (receipt required) from the total cost of registration for the Standard and Advanced (together) training in California.
Take our course 5 years in a row? Receive a 50% discount when you take the Standard and Advanced courses together!
Also, when you sign up more than one student for our Standard and/or Advanced Training courses in Southern California, each additional registration saves $300 off Standard and half off Advanced!
For details on these and other special offers you may qualify for, see our Training Discounts page.
The Best Western Plus Posada Royale Hotel & Suites
SEOToolSet Training is held at the Best Western Plus Posada Royale Hotel
For your convenience, we have set up a corporate account to provide you with a special rate of $105.00 per night at the Posada Royale Hotel & Suites. Rooms include your choice of king bed or two queen beds with new pillow top mattresses, buffet breakfast with omelet bar and a wine reception each weekday evening. Accommodations include color TV, high speed wireless Internet connections and climate controls. Executive suites are available at the rate of $135 per night. Our special room rates are subject to availability as many of our training classes sell out. The training will be held in the conference room facilities of the hotel. The Best Western Plus Posada Royale has implemented an online reservation process for our training class attendees. Simply go to the SEOToolSetTM training hotel reservation page and enter our Corporate ID number: 01450770.