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In this issue:

Dynamic Sites and Mod Rewrites

Theming Through Siloing

THE USUAL: Coverage of this month’s
hot topics, shuffles, shindigs, attaboys and word on the wire.


FEATURE: Dynamic Sites and Mod Rewrites
The problem for many dynamic sites is that the long URLs and multiple parameters often will cause a spider to give up on indexing a page or session ids will cause a page to get indexed multiple times causing a duplicate content penalty. The result is underexposure in the first case and a penalty in the second. Either way, the site will suffer.

BACK TO BASICS: Theming Through Siloing

The goal of SEO is to improve your keyword ranking. One of the ways to achieve this goal is to incorporate silos into your site structure. There are two types of silos that we will discuss: directory based silos and virtual silos. Both silos create theme through linking but they do so in different ways. Virtual silos create content and subject relationships through cross-linking to create theme while directory based siloing creates relationships by utilizing directories to group like-content.

Hot Topics

Media World

The search engine battle of the month was played out in the media sphere.


  • brought a new music service to the table, undercutting their competition
  • added new channels to their video service which they also took out of beta.


  • also added to their TV and video search
  • in addition they also gave Google Print a home page despite the criticism they're getting over the project


Yahoo welcomed aboard a former Amazon exec. They also announced a new partnership with Dex to provide US Local results.

It was a rock and roll good time at Google but now it's time to part. Google's famed CFO (Chief Food Officer) is leaving to open a new restaurant. But he wasn't he only Googler to step away this month.

Still Google has new friends to fill the gap, buying the SMS social network Dodgeball as well as annexing the entire Earth.


Google invited everyone up to their Headquarters for a look inside. Those who couldn't make it in person could catch the live webcast. Here's a recap or two.

Search Engine Strategies hops across the pond to London on June 1 and 2. Watch SEW Forums for coverage.

Webmaster World heads to New Orleans next month. Laissez les bons temps rouler!


Well, I was going to tell you about Larry Page and Sergey Brin being elected to the the American Academy of Arts and Sciences but the Google Blog post seems to have disappeared and just redirects to the main page. So instead, I'll give them a round of applause for their decision to send 10 engineers to speak at the upcoming Webmaster World conference. Could they be learning that transparency is a good thing?

Speaking of transparency, Jim Lanzone of Ask Jeeves knows its value. He stepped up to answer questions from the gang over at Cre8asite forums.

Word on the Wire

In the biggest not really rumor of the month, Barry Diller of IAC casually mentioned that they would be looking to rebrand Ask Jeeves. The most likely candidates are Ask or Jeeves but does anyone really think that the poor butler stands a chance?

Tempest in a teapot. Google Toolbar PageRank was grayed out for days. Barry "RustyBrick" asks if this could be the end of toolbar PageRank?

If you have any questions or comments on any of the articles above or if you would like to suggest topics for future articles, please email us at SEOToolSet.

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