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This special edition of the SEO Newsletter previews two upcoming events: Search Marketing Expo Advanced and Search Engine Strategies San Francisco. We feel these will be the two most important search marketing-industry conferences of 2010. Below you'll find more details, helpful links, and discount codes in case you want to register.

The Bruce Clay, Inc. team will be at both events, so please visit us if you are, too. We would love to talk with an SEO Newsletter reader! If you can't attend, we'll keep you updated with liveblog coverage of many outstanding conference speakers and important SEO news through our blog.

Search Marketing Expo Advanced 2010:
June 8-10 in Seattle, WA
Search Engine Strategies San Francisco 2010:
August 16-20 in San Francisco, CA
Small Biz Discovery Contest:
Win a Passport to SES San Francisco










SMX Advanced:
June 8-10 in Seattle, WA

Now in its fourth year, SMX Advanced provides a smaller, "intentionally intimate" conference setting exclusively for experienced Internet marketers. Sessions go beyond the basics and discuss advanced and often controversial search engine marketing topics. We're expecting the keynote by Matt Cutts, head of Google's Webspam team, to set the pace of important SEO news and information coming out of this conference. This will be arguably the most important search-industry event of the year.

This event is SOLD OUT! But never fear, even if you can't make it to the conference, we want to help you stay informed about breaking SEO news at SMX Advanced. Here's a preview of what Bruce Clay, Inc. will be doing.

Meet the Team

SMX Meet & Greet: Join us Monday night 6/7 beginning at 6:00 p.m. for the SMX Meet & Greet! Bruce Clay, Inc. is co-sponsoring this reception, so we invite you to come and help us start the week off right.

Panel Session: Bruce Clay will be a panelist in the "Mega Session: SEO Vets Take All Comers" on Wednesday 6/9 at 3:00-4:15 p.m. Come and feel free to bring your questions.

Links & Goodies

Liveblog Coverage: You can feel like you're there reading the SMX Advanced liveblog posts on the Bruce Clay, Inc. blog. Follow the keynote address and many cutting-edge sessions and panel discussions as they happen!

SEO Training Course

Bruce Clay will present a one-day edition of his time-tested SEO Training course June 10 in conjunction with SMX Advanced 2010. Corporate SEO methodology, concepts and strategies will be taught by Bruce, an accomplished instructor and search marketing expert, based on years of research and successful Web site optimization.

Specializing in search engine-approved optimization methods, the white hat techniques covered in training allow site owners to improve their site and rankings while adhering to the major engines' webmaster guidelines.

You can sign up for SEO Training if you're attending SMX Advanced. Class seating is limited and filling up, so don't delay.

  SES San Francisco:
August 16-20 in San Francisco, CA

The biggest search-industry event of the year is SES San Francisco. Held in California since 1998, this conference brings out the big guns of the Internet marketing industry, as well as thousands of attendees interested in SEO, keyword research, PPC management, social media, local search, mobile, link building, multiple website issues, video optimization, usability and more. With more than 70 sessions and 100+ exhibitors, this event has excellent resources for people at all search marketing levels.

Be sure to visit Bruce Clay, Inc. in Booth #406 if you'll be at the event. If not, you can follow our conference coverage, read what many top-notch industry speakers are saying, and almost feel like you're there.

Come See Us

Meet our Team: You can find us in Booth 406 at the Expo. Come meet the team, ask SEO questions, and talk about your website challenges.

Live Show: Bruce Clay and Virginia Nussey will host the SEM Synergy search marketing show live from the conference floor! See them in action at the Webmaster Radio booth beginning Wednesday 8/18 at 12:00 noon.

Links & Discount Code

Save Money as You Register: It's not too early to register for SES San Francisco. In addition to your early bird savings, if you use the discount code 20BRU you can get an extra 20% off the conference price.

Liveblogging: On the Bruce Clay, Inc. blog you will be able to read liveblog coverage of many SES panels and sessions. Look for fresh updates throughout the conference with the latest breaking SEO news and wisdom from an incredible array of knowledgeable speakers. (Sample our liveblog coverage from SES San Jose 2009.)

Bruce Clay SEO Training

Bruce Clay will offer a one-day SEO Training Course in conjunction with SES San Francisco. This course is targeting marketing and technical staff alike and offers strategy and tactics necessary in today's fast changing search world. The course, which covers SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic.

Focusing on white-hat search engine-compliant SEO methods, the course covers techniques allowing you to change your sites while staying away from the techniques that will get you in trouble. The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition for your properly selected and targeted keywords.

Sign up for SEO Training and get your SES week off to a great start!

Win a Passport to SES San Francisco


Enter the Small Biz Discovery Contest

How to Enter

Submit an article that answers the question: "What one recommendation would you share with small business owners to improve their online presence?" Please answer this question by focusing on one of three categories: SEO, PPC or social media marketing.

Articles should be a minimum of 750 words. Articles should explain the benefit of the recommendation and include a guide to implementation. Articles must be original, first-run content not previously published in print or online.

One person may submit up to one entry per category. One company may have up to two people enter the contest.

Article entries will be accepted May 1-31 and winners will be announced July 2. E-mail contest submissions to All entries are the property of Bruce Clay, Inc.


Grand Prize: A Platinum Passport to Search Engine Strategies San Francisco 2010, a seat in the SES San Francisco one-day SEO training with Bruce Clay, and a copy of Search Engine Optimization All-In-One for Dummies. The grand prize winner will be interviewed on the SEM Synergy podcast.

Prize for Top of Category: SEOToolSet Training (standard) in Simi Valley, CA, or Long Island, NY, and a copy of Search Engine Optimization All-In-One for Dummies.

Prize for Category Runner-Up: Search Engine Optimization All-In-One for Dummies.