Bruce Clay Authors

Bruce Clay

Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing optimization firm providing search engine optimization, pay per click SEM, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and training. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Bruce co-authored the book “Content Marketing Strategies for Professionals” and authored the acclaimed “Search Engine Optimization All-​In-One ​For Dummies” — 765 pages of hands-on SEO guidance, now in its third edition, published by Wiley.

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Paula Allen

Manager, Content Marketing and Documentation
Bruce Clay, Inc.

Paula Allen served as senior technical writer for Bruce Clay, Inc. for many years ​until, in 2018, Bruce asked her to manage content marketing and user documentation. ​Paula has a wealth of experience creating user, marketing and technical documentation for SaaS companies​. She has been involved with the search marketing industry since joining BCI in 2008. An English teacher at heart, Paula enjoys working at a place where grammar is frequently discussed and in an industry where there’s always more to learn. You can contact Paula Allen on Twitter @paulaspeak or see her on LinkedIn.

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Siddharth Lal

Managing Director
Bruce Clay India

Born and raised in New Delhi, India, Siddharth later moved to Australia where he graduated with distinction from the University of Western Sydney with a degree in marketing followed by an MBA specializing in e-commerce from the University of Technology, Sydney. An entrepreneur, Siddharth launched his own company after years of working as a top sales partner for a leading Telco in Australia. With his digital marketing knowledge and skills, Siddharth led his company to cross the $1 million mark in online sales in a short span of time. As a big believer in “Online India,” Siddharth spearheaded Bruce Clay India in 2009. Siddharth is a certified Google Advertising Professional (GAP) and a guest lecturer at the National Institute of Advertising, India.

Featured Content: Mobile Website Design Optimization Rules of Thumb

Aaron Landerkin

Director of Software Development
Bruce Clay, Inc.

Aaron has more than three years of experience as a Senior SEO Analyst and his technical know-how allowed him to transition into IT and Development. Aaron holds a B.S. in computer science and a B.S. in computational mathematics. He worked as a freelance programmer before joining Bruce Clay in 2003. His experience with programming, HTML development, servers and search engine optimization makes him a “jack of all trades” for our SEO company. His work can be found in several chapters of the book “Search Engine Optimization All-in-One for Dummies.”

Featured Content: Sorting Out Redirects

Maryann Robbins

Senior SEO Analyst
Bruce Clay, Inc.

Maryann Robbins is a Senior SEO Analyst at Bruce Clay, Inc. and has been with the company since March 2003. She holds a B.S. in Aeronautical & Astronautical Engineering (she’s a rocket scientist) from The Ohio State University and MS in Information Technology from AIU. Prior to joining the Bruce Clay team, she worked in Web site development. In her spare time, she is a martial artist and holds a black belt in Shorinjiryu Karate. Maryann helped in the creation of Search Engine Optimization All-in-One for Dummies.

Featured Content: Building an XML Sitemap

Mike Terry

Senior Software Development Engineer
Bruce Clay, Inc.

Michael Terry is a senior software developer at Bruce Clay, Inc. Before joining the company, Michael was a contract programmer. His proudest achievement is serving as a technical reviewer and content contributor for O’Reilly’s AppleScript: The Definitive Guide, an obscure Mac systems scripting language. Interestingly, his 17th proudest achievement is making it to the district spelling bee when he was in the 4thwi grade. Being very small and cute for his age, he was a real crowd-pleaser. He likes kittens.

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