SEO Newsletter | Preconference Edition | SMX Advanced & SES San Francisco

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Pre-conference Edition 05/10


This special edition of the SEO Newsletter previews two upcoming events: Search Marketing Expo Advanced and Search Engine Strategies San Francisco.
We feel these will be the two most important search marketing-industry
conferences of 2010. Below you’ll find more details, helpful links, and
discount codes in case you want to register.

The Bruce Clay, Inc. team will be at both events, so please visit us
if you are, too. We would love to talk with an SEO Newsletter reader! If
you can’t attend, we’ll keep you updated with liveblog coverage of many
outstanding conference speakers and important SEO news through our

Search Marketing Expo Advanced 2010:
June 8-10 in Seattle, WA
Search Engine Strategies San Francisco 2010:
August 16-20 in San Francisco, CA
Small Biz Discovery Contest:
Win a Passport to SES San Francisco










SMX Advanced:
June 8-10 in Seattle, WA

Now in its fourth year, SMX Advanced
provides a smaller, “intentionally intimate” conference setting
exclusively for experienced Internet marketers. Sessions go beyond the
basics and discuss advanced and often controversial search engine
marketing topics. We’re expecting the keynote by Matt Cutts, head of
Google’s Webspam team, to set the pace of important SEO news and
information coming out of this conference. This will be arguably the
most important search-industry event of the year.

This event is SOLD OUT! But never fear, even if you can’t make
it to the conference, we want to help you stay informed about breaking
SEO news at SMX Advanced. Here’s a preview of what Bruce Clay, Inc. will
be doing.

Meet the Team

SMX Meet & Greet: Join us Monday night 6/7 beginning at
6:00 p.m. for the SMX Meet & Greet! Bruce Clay, Inc. is
co-sponsoring this reception, so we invite you to come and help us start
the week off right.

Panel Session: Bruce Clay will be a panelist in the “Mega
Session: SEO Vets Take All Comers” on Wednesday 6/9 at 3:00-4:15 p.m.
Come and feel free to bring your questions.

Links & Goodies

Liveblog Coverage: You can feel like you’re there reading the SMX Advanced liveblog posts on the Bruce Clay, Inc. blog. Follow the keynote address and many cutting-edge sessions and panel discussions as they happen!

SEO Training Course

Bruce Clay will present a one-day edition of his time-tested SEO Training
course June 10 in conjunction with SMX Advanced 2010. Corporate SEO
methodology, concepts and strategies will be taught by Bruce, an
accomplished instructor and search marketing expert, based on years of
research and successful Web site optimization.

Specializing in search engine-approved optimization methods, the
white hat techniques covered in training allow site owners to improve
their site and rankings while adhering to the major engines’ webmaster

You can sign up for SEO Training if you’re attending SMX Advanced. Class seating is limited and filling up, so don’t delay.

  SES San Francisco:
August 16-20 in San Francisco, CA

The biggest search-industry event of the year is SES San Francisco.
Held in California since 1998, this conference brings out the big guns
of the Internet marketing industry, as well as thousands of attendees
interested in SEO, keyword research, PPC management, social media, local
search, mobile, link building, multiple website issues, video
optimization, usability and more. With more than 70 sessions and 100+
exhibitors, this event has excellent resources for people at all search
marketing levels.

Be sure to visit Bruce Clay, Inc. in Booth #406 if you’ll be at the
event. If not, you can follow our conference coverage, read what many
top-notch industry speakers are saying, and almost feel like you’re

Come See Us

Meet our Team: You can find us in Booth 406 at the Expo. Come meet the team, ask SEO questions, and talk about your website challenges.

Live Show: Bruce Clay and Virginia Nussey will host the SEM Synergy
search marketing show live from the conference floor! See them in
action at the Webmaster Radio booth beginning Wednesday 8/18 at 12:00

Links & Discount Code

Save Money as You Register: It’s not too early to register for SES San Francisco. In addition to your early bird savings, if you use the discount code 20BRU you can get an extra 20% off the conference price.

Liveblogging: On the Bruce Clay, Inc. blog
you will be able to read liveblog coverage of many SES panels and
sessions. Look for fresh updates throughout the conference with the
latest breaking SEO news and wisdom from an incredible array of
knowledgeable speakers. (Sample our liveblog coverage from SES San Jose 2009.)

Bruce Clay SEO Training

Bruce Clay will offer a one-day SEO Training Course
in conjunction with SES San Francisco. This course is targeting
marketing and technical staff alike and offers strategy and tactics
necessary in today’s fast changing search world. The course, which
covers SEO methodology, concepts and strategies, will provide the
process needed to achieve significant traffic.

Focusing on white-hat search engine-compliant SEO methods, the course
covers techniques allowing you to change your sites while staying away
from the techniques that will get you in trouble. The Bruce Clay SEO
Training offers a specific and clear view of the techniques required to
beat your competition for your properly selected and targeted keywords.

Sign up for SEO Training and get your SES week off to a great start!

Win a Passport to SES San Francisco

Enter the Small Biz Discovery Contest

How to Enter

Submit an article that answers the question: “What one recommendation would you share with small business owners to improve their online presence?” Please answer this question by focusing on one of three categories: SEO, PPC or social media marketing.

Articles should be a minimum of 750 words. Articles should explain
the benefit of the recommendation and include a guide to implementation.
Articles must be original, first-run content not previously published
in print or online.

One person may submit up to one entry per category. One company may have up to two people enter the contest.

Article entries will be accepted May 1-31 and winners will be announced July 2. E-mail contest submissions to All entries are the property of Bruce Clay, Inc.


Grand Prize: A Platinum Passport to Search Engine Strategies
San Francisco 2010, a seat in the SES San Francisco one-day SEO training
with Bruce Clay, and a copy of Search Engine Optimization All-In-One for Dummies. The grand prize winner will be interviewed on the SEM Synergy podcast.

Prize for Top of Category: SEOToolSet Training (standard) in Simi Valley, CA, or Long Island, NY, and a copy of Search Engine Optimization All-In-One for Dummies.

Prize for Category Runner-Up: Search Engine Optimization All-In-One for Dummies.

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | 2245 First St., Suite 101 | Simi Valley, CA 93065
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919