Affiliate Marketing: Increasing Money and Traffic

Affiliate Marketing: Increasing Money and Traffic

by Ty Carson, January 31, 2008

Affiliate marketing is designed to earn businesses more money by
increasing traffic to their Web site. Affiliates who send traffic to
businesses are also able to earn a few bucks as well. This article will
cover the basics of affiliate marketing for businesses and Web
designers, how to go about finding affiliate Web sites and merchant
businesses, as well as how to effectively use affiliate marketing to
grow and increase income for your business. If you are not currently
involved with affiliate marketing, it’s something you may want to
consider. The right affiliate campaign can more than double your
business’s income. Figure 1 below shows the basic steps on how affiliate
marketing works.

Figure 1 – How Affiliate Marketing Works

Three of the most common forms of affiliate marketing are, Pay Per Click, Pay Per Lead and Pay Per Sale.

  • Pay Per Click (PPC): Also known as Cost Per Click
    (CPC). These programs pay the referring Web site a specific amount for
    each click-through lead that is sent to the merchant Web site.
  • Pay Per Lead: Also known as a Cost Per Action
    (CPA). These programs pay the referring Web site a specific amount for a
    specific action that is done on the referring Web site, such as signing
    up to win a free car, activating an account or filling out an
    information form.
  • Pay Per Sale: Programs that pay the referring Web
    site a commission that is either a percentage of the sale on the
    merchant’s Web site or a flat fee for each sale referral sent to the
    merchant from the referring Web site. Each affiliate marketing program
    is different, so choose the form of affiliate marketing that works best
    for your Internet business.

Finding affiliate Web sites that are willing to send site traffic to
businesses and merchants can be difficult, which is why affiliate
programs exist. Affiliate programs take out the dirty work of monitoring
traffic, sales tracking, generating reports, performing the payouts to
the affiliate Web sites and legal issues. Some of the more popular
affiliate programs to set up an account at are,,,, and
Below is a big list of affiliate programs that can be used to your
advantage in starting up affiliate marketing to build Web site traffic
and income.

There are many ways to effectively use affiliates to grow and
increase income for your business. Just by getting involved with
affiliate marketing, you are essentially building an online network for
your company. Benefits such as branding, online credibility, viral
marketing, internet traffic leads, increased return on advertising and
boosting sales are all benefits from affiliate marketing. Affiliate Web
sites are also another source of income for your merchant Web site – the
hardest part is building up your affiliate accounts. Affiliate Web
sites will also cause an increase in inbound links and may increase
PageRank in the search engines, which can improve search engine rankings
for your merchant Web site.

It would also be a good idea to use tracking tools to measure
performance on your Web site, such as Omniture, WebTrends, ClickTracks
and Google Analytics Urchin software. Calculating your Return on
Investment (ROI) and sales leads are key to deciding whether to
continue, modify, or stop your affiliate marketing strategy. In most
niche markets, affiliate marketing performs amazing results for Web
sites and rakes in a lot of extra income with effortless work.

When running your affiliate program, you should avoid any action that
may damage your company’s reputation. The main goal here is to make
money, so don’t compete with your affiliates. Reward your more
successful affiliates with more money and break them up into tiers
according to how many sales they create for your Web site. Be honest and
give them the exact Web site statistics they need without modifying any
of the data or hiding data that should be available to them. Think of
making a game out of affiliate marketing by putting a prize at the end
for all of your affiliate Web sites.

By getting your business into an affiliate marketing program, new
opportunities are available to increase your company’s Web site traffic
and Internet sales profit. Choose the best type of affiliate marketing
program that will work for your business. Start to grow your affiliate
network and stabilize that extra income by offering everything that your
affiliates need to continue selling your products online. Without
affiliate marketing, you are missing potential sales that could be
showing up in your income statement as extra profits.

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