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In this issue:

Site Review:

Methods and Implementation of Redirects

THE USUAL: Coverage of this month's
hot topics, shuffles, shindigs, attaboys and word on the wire.

FEATURE: Site Review:
Last week on the Bruce Clay, Inc. blog we introduced you to Joe’s Jeans, a funky jean retailer with an edge and absolutely no search engine optimization skills. In our initial blog review, we ran you through some of the high-level SEO blunders that the site was committing. We covered how creating a site entirely in Flash had caused most of the Joe’s Jeans site to be completely unspiderable, while also mentioning the site’s canonicalization issues and how it failed from a usability perspective.

This time around we’re going to dig deeper and create a list of SEO recommendations that we feel, if acted upon, would help the site see the greatest SEO impact. The goal is to highlight issues that you can apply to your own site, as well.

BACK TO BASICS: Methods and Implementation of Redirects

Web developers have a number of choices when implementing a redirect. Depending on the type of server, the scale of the project and the reason for the redirect, programmers can choose from several options to redirect individual URLs or entire domains. Some redirection methods have greater search engine optimization benefits than others. In this article, we will outline those options and provide the steps of implementation for preferred methods.

Hot Topics

The second half of June brought about a new discussion on copyright, fair use and the ability to quote content online.

AP versus the Bloggers

On June 16th, news broke that the Associated Press had asked social news site The Drudge Retort to remove items containing quotations from AP news articles as they attempted to set up new guidelines about how their content could be used. Bloggers everywhere took the action as a shot across the bow and fired back with their own take on the situation. Bruce Clay's Lisa Barone had some sharp words for the AP while Michael Arrington vowed that TechCrunch would no longer cite AP stories.

June 17th saw the AP release their promised pricing schedule, beginning at $12.50 to quote as few as five words. A later update brought slightly reduced rates for Educational and Non-Profit uses.

AP Pricing Guidelines

On The Way To Resolution

While the dispute against the Drudge Retort was resolved, the discussions regarding copyright and fair use went on. Rogers Cadenhead warned that if the AP Guidelines remained as restrictive as they currently were that a "Napster-style battle" was ahead on the issue of fair use.

Arguments continue from both sides with the bloggers pushing for less restriction and the newspapers musing that perhaps it's time for more. Time will tell what the ultimate resolution will be.


In shuffles, former Yahoo Jeremy Zawodny announced he'll be joining Craigslist as their CTO beginning in July, Patrick Pichette joined Google as their new CFO and Mark Hoffman signed on as the CEO of search analytics firm Enquisite.

In leavings, Matt Cohler left Facebook to join Benchmark Capital as a general partner, while Josh Catone said goodbye to ReadWriteWeb. On the last day of the month, Mike Moran announced he was leaving IBM after 30 years. He'll be joining Converseon part-time.

The mass exodus out of Yahoo continued this month as Vish Makhijani, Brad Garlinghouse and Qi Lu all resigned, as well as Delicious founder Joshua Schachter and Flickr cofounders Caterina Fake and Stewart Butterfield.

We also saw Yahoo detractor Carl Icahn launched the Icahn Report blog to talk about the myth of corporate democracy.

In corporate mergers, acquisitions and launches:

  • Google release the controversial Google Trends for Websites, Google Ad Planner and a Google Map Maker. They also launched Google 411 in Canada and redesigned the Google Local Business Center.
  • Yahoo began offering email addresses for the and domains.
  • Microsoft paid $200-$300 million for interactive ad network Navic Networks and $100 million for Powerset.
  • Technorati launched the Technorati Media ad network.
  • Job search engine Indeed began offering analytics for employers.
  • Mozilla launched FireFox 3.
  • Social news site Reddit went open source allowing TechCrunch to launch TechNews, a project based on Reddit's source code.
  • Best of the Web released BOTW Local into beta.
  • WebProNews released Twitter directory Twellow.

In redesigns: Yahoo redesigned its Yahoo! People Search and the Yahoo AU home page.


Social networking enthusiasts can check out the Mobile Social Networks & UGC show in the Netherlands 2 July 2008 - 4 July 2008 or, if you're in the States, the Social Networking Conference in San Francisco on July 10-11.

Bruce Clay's SEO Training will take place in Simi Valley, CA on July 14-18, BlogHer will kick off in San Francisco on July 18-20, Jim Boykin takes the SEO Class to Edinburgh, Scotland on June 23-24, and SMX Local and Mobile comes to San Francisco on July 24-25.

If you're heading to BlogHer, be sure to keep an eye out for Bruce Clay blogger Lisa Barone. She won't be liveblogging this time, but you'll be able to find her attending many of the sessions and show events.

Andy Beal will be hosting an online reputation management workshop on August 7 at the Sigma Xi Center in North Carolina, and you'll of course want to clear your calendar for Search Engine Strategies San Jose on August 18-22.

Programming Notes: Guestblogging Week on the Bruce Clay, Inc. blog will kick off August 4th and run through the 8th. We'll be giving Lisa Barone a week off and inviting some of our favorite female SEO faces to share their knowledge and expertise with Bruce Clay's readers. Be sure to check it out.

The Bruce Clay, Inc. UK SEO Training class is set to take place September 9-11. These are the confirmed dates, so if you're hoping to attend, make sure to reserve your seat today.


Google was named the most reputable company in the United States by Forbes.

Gary Price was awarded the first President's Citation for all his work to raise the visibility of librarians everywhere. Gary is a prominent member in this industry and we wish him our heartfelt congratulations on this honor.

Matt McGee was declared the winner of the Twitter for Charity contest between him and Jeff Quip. A total of $800 will now be donated to the African Well Fund.

John Carcutt won Search Engine Journal's $10,000 Guest Blogging competition and announced he will donate the prizes to help a Mexican orphanage improve its Web site and raise visibility.

In birthdays and anniversaries, Google AdSense turned five years old, Donna Fontenot's SEO Scoop blog turned four, and Jerry Yang celebrated one tumultuous year as the CEO of Yahoo.

Word on the Wire

Search Engine Watch said Microsoft and Yahoo: Are They or Aren't They? speculating that talks may still be on, despite formal denials from both Yahoo and Microsoft. Meanwhile, The New York Times questioned if Jerry Yang would have a job after Yahoo's mishandling of the Microsoft merger. It looks like he will.

Michael Blumenthal questioned if a Google Maps upgrade was coming when the coupon creation function was broken in the Local Business Center. Unfortunately, it looks like an upgrade is not in the works.

If you have any questions or comments on any of the articles above or if you would like to suggest topics for future search engine optimization articles, please contact us at Bruce Clay, Inc.

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