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SEO Services for Search Engine Optimization


An SEO agency since 1996, Bruce Clay, Inc. offers ​a range of search engine optimization services to address ​many types of business needs.

You may want an expert to target one key problem, or you may need us to identify​ how to move the needle for your site. It is not uncommon for a company to combine professional SEO services like an a la carte menu, such as SEO Training with SEO Consulting, or perhaps SEO Training with a Penalty Audit. As a result, whether you are a small, medium or large company, ​our digital marketing services can help you grow your organic reach.

Our clients range from small local businesses to international companies. Our SEO services are always tailored to match the needs of the client. And most rates are negotiable.

This page provides an overview of each SEO service. We encourage you to read through each description and when you are ready, request a quote. If you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900. We are a legendary search engine optimization company that is ready to help.

5 Key SEO Services that Help Clients Grow Organically

SEO Site Audit – In-depth site analysis and prioritized report

Our SEO Site A​udit Report commonly takes over 100 hours and checks over 300 key topics to give an in-depth analysis of ​your site, identifying areas where improvements must be made to ​achieve higher rankings and converting traffic. The report spells out a prioritized list of open issues with actual specifications / recommendations for the repair of each, as well as "next steps" opportunities where further analysis could pay off. With these prioritized to-dos in hand, clients can plan their organic strategy.

This service sets our SEO agency ahead of the competition. A Site Audit enables SEO services clients to quickly learn what the search engines consider important when ranking websites and where organic search engine optimization improvements are needed. This report takes approximately eight weeks to research, write and produce, with suitable time provided for discussion.

SEO Penalty Audit Services – Actionable task lists to recover lost search traffic and revenue

Our SEO Penalty Audi​t Services give clients an in-depth critique of their site focused on identifying issues that are known violations of search engine best practices and barriers to ranking and traffic. If your site is suffering from a Google penalty or ranking filter and needs a recovery roadmap, then start here! Call us — time is money! Deep research with actionable tasks every 10 days. Several programs available.

SEO​ Mobile First Readiness Audit Services

Our SEO ​Mobile First Readiness Audi​t Services give clients an in-depth critique of their site focused on identifying issues that are known and anticipated issues for the Google Mobile First index release.  Start here! Call us — time is money! ​Better safe than sorry.

SEO Consulting Services – Flexible program with training tailored to your exact needs

Our SEO consulting services are custom-designed for companies with internal marketing and webmaster staff who would like some external expertise and guidance. Bruce Clay, Inc. will work with you in a cooperative fashion to provide your company with knowledge to create and maintain a search engine-rewarded site. This is an excellent project for doing the "rabbit hole" research and to work towards your authoritative rankings. We tailor your consulting program for search engine optimization services based upon your in-house capabilities and intent, and the complexity of your site and your competition. Our SEO Consulting program includes the following:

  • Discovery Interview
  • Site Review
  • Page Audit Documentation
  • Keyword Research and Analysis
  • Editing of Defined Landing Pages and Selected Sub-Pages
  • Link Audit and Management
  • Mobile-First Audit
  • Monitoring of Search Engine Rankings
  • Competition Search Engine Ranking Reports
  • SEOToolSet Training
  • Project Status Communication

Content Services

Our SEO Content Services are often needed to come alongside our SEO services clients or as standalone projects.

As a full-service SEO agency, we have a content and media department to provide Content Development Services that empower clients to improve or add to their website content faster. We can create entire new sections of a website, write just a few critical pages, or just provide keyword guidance and page optimizing/editing for clients with in-house copywriting staff. Often done in tandem with our SEO services, our writers work closely with clients throughout the writing process to ensure the content is accurate and meets their needs. Though not cheap, our Content Development Services produce web page copy that is unique, high-quality and rank-worthy to help you reach your SEO goals.

If a content roadmap is needed, our Content Audit / Content Strategy Service analyzes a website's existing content from a perspective well-grounded in search engine optimization. We can produce a lengthy, completely custom Content Audit Report that identifies content strengths and weaknesses and makes recommendations. Our content specialists can also help strategize new content creation, competitive "sweet spot" keyword opportunities, and ideas for integrating site assets more effectively with other content elements and external social media efforts to improve the overall content marketing of the brand.

Do-It-Yourself Search Engine Optimization and Positioning Products

  1. Search Engine Optimization for Dummies Book – ​Bruce Clay authored a 765-page comprehensive beginner's guide to SEO published by Wiley in the "For Dummies" series. The book Search Engine Optimization All-in-One for Dummies is now in its ​third edition.
  2. SEO Tools – In addition to SEO services, we offer a fantastic set of power tools known as the SEOToolSet. Run keyword research, page analysis, ranking reports, competitor reports, server validation, link analysis and more. This advanced SEO software is available on a subscription basis. A 30-day refund trial period lets you try out the tools ​on your project risk-free.
  3. SEO Training Services – ​The acclaimed Bruce Clay SEO training course has been taken by more than 5,000 attendees worldwide. The course material is geared for beginner through advanced SEO, serving marketing pros, web designers and business managers needing to know the where, when, why and how of ethical, white hat SEO. Opportunities for training include SEO workshops at industry conferences, scheduled classroom-style sessions, and on-site courses taught at client locations.

How can we help you? Contact us for a quote or give us a call to discuss your SEO services needs.