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Meet the SEO Training Instructor


Bruce Clay

President, Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global ​digital marketing optimization firm providing search engine optimization, pay per click advertising management, social media marketing, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.

Clay holds an MBA from Pepperdine University, and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Clay is an accomplished speaker, author and educator. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

His book “Search Engine Optimization All-in-One for Dummies” is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO, now in its 3rd edition published by Wiley. His book Content Marketing Strategies for Professionals” covers how to use SEO and content marketing together to reach a target audience online and generate sales. 

He is a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization. In 2013, Clay received the Lifetime Achievement Award from the History of SEO advisory board.

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