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SEO Training Course Description


At Bruce Clay SEO Training classes, you’ll learn effective and ethical SEO methodology that ​can move the needle for your website traffic and revenue.

Bruce Clay SEO Training class in California

Bruce Clay teaching the SEO Training class in California

This course is taught by SEO veteran and master teacher Bruce Clay. It’s a not-to-be-missed opportunity to learn SEO principles and methods, from basic to advanced.

View the schedule of class dates and locations to ​select your Bruce Clay SEO Training dates, or jump to view training prices. When you’re ready to register securely, click the button below!


Register for SEOToolSet Training  Click REGISTER ​and select your training dates!


Best SEO Training Course

The Bruce Clay SEO Training is a 4.5-day search engine optimization class suitable for all experience levels. You’ll learn organic SEO methodologies that consider on-page and off-page optimization, user experience, SEO web design, content ranking factors, mobile best practices, and siloing site architecture.

training attendee testimonial

Attendees walk away understanding:

  • What the various search channels are, including organic, local, paid and additional verticals where a business can appear.
  • How search engines rank results, including on-page elements, site architecture and off-page factors.
  • How to optimize site architecture and content to increase the likelihood of ranking for relevant search queries.
  • How to avoid manipulative SEO tactics that can cause search engine penalties and ranking drops.
  • Mobile SEO best practices to improve user experience and site visibility.
SEO training course: Bruce Clay SEO Training
Course length: 4.5 days
Cost: $2,495
Tools included: One-year complimentary subscription to SEOToolSet™ tools for up to 3 website projects
Requirement details: There are no prerequisites. Students are encouraged to take the course annually to keep their professional skills up to date and in line with current industry standards.
Who should take this course: Business owners, marketing managers, IT specialists, content strategists, and SEOs interested in updating or clarifying their search engine optimization knowledge.

If you play a part in the creation and marketing of a website and business, you will benefit from this eye-opening, in-person training. You'll also get advanced SEO tools ​— a one-year subscription to the SEOToolSet™ suite of diagnostic tools and reports for up to three website projects! So when you take our ​SEO training, you leave equipped with both the knowledge and tools needed to perform effective search engine optimization.

Completing the SEO training course also makes you eligible to become an SEOToolSet Certified Analyst upon passing the certification exam.

Our SEO Training is rated 4.7 out of 5 based on 288 reviews.


Register for SEOToolSet Training  Click REGISTER to see all training classes.


Update Your Skills

Attendees are equipped with an up-to-date strategy for organic optimization that accounts for Google’s constantly changing algorithms and technologies. You will gain a deeper understanding of:

  • Google updates and penalties, and associated SEO strategy revisions.
  • Newly introduced SERP features and how to take advantage of the technologies that power them.
  • Technical SEO concepts, from creating XML sitemaps and diagnosing server issues, to successfully migrating a website without sacrificing rankings.
  • Advisable link acquisition tactics and inbound link analysis.
  • Advanced siloing strategy.
  • How to use the SEOToolSet to improve your website’s on-page ranking factors, linking structure, keyword targets and competitive positioning.
  • What to expect from the SEOToolSet Certified Analyst test.

Register for SEOToolSet Training  Click REGISTER to see all training dates and locations.


Have any questions? Call us and talk with a training coordinator: 805-517-1900