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SEO Training

Learn how to do SEO right and move the needle for your website. Take the highly rated Bruce Clay SEO Training course.

Next SEO Training date

This in-person search engine optimization training is presented by SEO veteran Bruce Clay. Attendees learn, face to face with a master teacher, how to improve their website and increase their organic traffic and revenue.

Do you play a part in the creation or marketing of a website? This eye-opening SEO course is for you.

Our SEO Training is rated 4.7 out of 5 based on 291 reviews.

Register for SEOToolSet Training  Click REGISTER to see all training dates and locations.


Next SEO Training Course

  SEO Training
Dates Jan. 21–25, 2019
Number of Days 4.5
Location Westlake Village, California

Register for training now! Click REGISTER to see all available dates & locations.

What You'll Learn

We bring 20+ years of experience serving SEO clients to teach you what you need to know to improve your website strategy.

Bruce Clay, TrainerThe 4.5-day Bruce Clay SEO Training course teaches fundamental SEO, technical information, and tried and true methodologies. Plus, it includes discussion of how other digital marketing disciplines play into SEO.

The continually updated material (with more than 500 slides!) addresses the changing face of SEO and digital marketing as a whole. Yet you’ll always learn the white hat methods Bruce Clay is known for. This is what provides lasting value to a website strategy.

About the Course

Our full U.S. course is 4.5 days, Monday morning through noon on Friday. The class is held near our headquarters in ​Southern California. Seating is limited to ensure that each student has a rich educational experience.

Testimonial from a training attendee

Classes include extensive question-and-answer discussions that ensure the material is understood, plus the opportunity to talk with other students.

This course is essential for marketing, web and IT personnel, site owners and managers, and anyone responsible for organic traffic.

With your registration, you also get a 12-month subscription to the SEOToolSet. ​These proprietary tools and reports will help you implement and monitor your website strategy.

Cost: $2,750*
*See our Training Prices page for special offers.

Register for training now!

What's Included for Students at Bruce Clay SEO Training

Attendees at our Southern California classes receive:

  • An interactive, in-person classroom environment where questions are encouraged
  • Opportunities for networking directly with the instructors and other attendees
  • Lunch provided daily (except Friday) and refreshments
  • Full-color manual containing slides and materials from the course
  • One-year subscription to the SEOToolSet™, our proprietary tools and reports for SEOs
  • Opportunity to become an SEOToolSet Certified Analyst

The SEOToolSet offers useful tools and reports designed for SEOs. When you take our SEO Training course, the SEOToolSet is yours for a full year — for up to three website projects!

After taking the SEO Training course, you will have the opportunity to take our SEOToolSet Certification exam at no additional charge. Certification offers you the right to display a certification seal on your website and other marketing materials. This is an industry-recognized standard of excellence and commitment to white hat SEO practices. Passing the certification exam has another benefit, as well. Your SEOToolSet subscription will good for up to seven website projects, adding substantial value to your course fees.

SEO Training Discounts

Special Offers for Early Birds, Returning Students, Multiple Registrations and More

Early Bird Discount: Register at least 30 days in advance for one of our Southern California training courses, and you’ll save $300 off your registration! This discount applies on top of another discount you may qualify for.

Returning Student Discount: If you've taken Bruce Clay's training course in Southern California more than a year ago, we encourage you to refresh and expand your SEO skill set by signing up for our updated course and tools. We offer returning students $500 off through our Student Loyalty Program.

Conference Workshop Attendee Discount: We offer a special discount if you attended our one-day SEO Workshop at a search marketing conference during the last 6 months. Conference training attendees can subtract $500 from the cost of registration for the training in California.

Multiple Student Discount: When you sign up more than one student for our SEO Training course in Southern California, each additional registration after the first saves $300.

For details on these and other special offers you may qualify for, see ​Training Prices and Discounts.

Training Locations

In the U.S., Bruce Clay SEO Training courses are held in Southern California, near our corporate headquarters.

Bruce Clay also offers one-day SEO workshops at major search conferences in the U.S.

International SEO Training classes are ​available in India, Japan​ and Italy through our Bruce Clay offices worldwide.

See more about Training Dates & Locations.

SEO Training Options: Classroom, Conference or Customized

You have choices​! In addition to the immersive classroom course, Bruce Clay also provides condensed conference workshops and customized onsite workshops for a company or team.

training attendee testimonial

Conference workshops: Bruce Clay is an official SEO training provider for major U.S. marketing conferences such as Search Marketing Expo (SMX). These one-day ​workshops are specially designed for conference attendees.

Custom onsite training: For larger clients looking to train key players in the company, such as the marketing and content departments, we can provide a 1- or 2-day training class for 24 or more students at your selected facility. This onsite classroom SEO training could be the ideal solution for getting everyone involved in your website strategy on the same page. Contact us for details.

If your website seems to be going nowhere in the search results, then you need this class. Attending Bruce Clay SEO Training will empower you to make a real difference in your SEO strategy — just read our reviews.

Reviews by training attendees
Read all 291 reviews about Bruce Clay SEO Training