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SEO Training

Learn how to move the needle for your website. Take the highly rated, classroom-style Bruce Clay SEO Training course.

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This is face-to-face search engine optimization training presented by master teacher and SEO veteran Bruce Clay.

If you're a professional who plays a part in the creation and marketing of a website and business, this eye-opening SEO course is geared for you.

Our SEO Training is rated 4.7 out of 5 based on 288 reviews.

Register for SEOToolSet Training  Click REGISTER to see all training dates and locations.


Next SEO Training Course

  Standard Training Advanced Training
Dates July 16–18, 2018 July 19–20, 2018
Number of Days 3 1.5
Location California California

Register for training now! Click REGISTER to see all available dates & locations.

What You'll Learn

With 20+ years of experience serving SEO clients, we know how search works! Our SEO classes and optional SEO certification program are constantly updated with new topics and methodologies.

Bruce Clay, Trainer​Learn from Bruce Clay in two distinct search engine optimization training courses. ​Our 3-day Standard training gives you a foundation for SEO strategy and covers the latest industry advances. ​If you add on the 1.5-day Advanced SEO ​training course, ​you can go deeper into technical SEO and the tools as well as be able to earn your certification.

You can take both SEO classes in one week at our Southern California location. Each class offers a unique education, but they're meant to be taken in sequence; the Standard course is a prerequisite for the Advanced training and SEOToolSet Certification test.

About the Standard Course

The 3-day Standard SEO Training course teaches fundamental SEO, technical information, and tried and true methodologies — plus discussion on how other web marketing disciplines play into SEO.

Testimonial from a training attendee

This course ​is essential for marketing, ​web and IT personnel, site owners and managers, and anyone responsible for organic traffic.

Plus, our SEO classroom training teaches you how to use the tools you’ll need to run your website strategy. With your registration, you get a 12-month subscription to the SEOToolSetTM — our proprietary tools and reports ​that empower SEO.

Cost for Standard Training course: $1,795*
*See our Training Prices page for special offers.

Register for training now!

About the Advanced SEO Training Course

Our Advanced search engine optimization training leading to optional certification is for those who want a more complex look into the practice and technical “back end” of SEO, and who plan on being “power users” of our SEO tools. ​Advanced SEO Training is also the prerequisite for those who wish to become an SEOToolSet Certified Analyst (upon passing a test after classroom SEO training).

Student testimonial

The road to SEO certification is comprised of two SEO classes, starting with the Standard course and continuing with the Advanced training. You may take them in succession during the same week or up to six months apart.

Certification offers you the right to display a certification seal on your website and other marketing materials; this is an industry-recognized standard of excellence and commitment to white hat SEO practices.

Cost for Advanced training course: $1,195*
*Special discounts can apply; see our Training Prices page for details.

Register for training now!

Cost for both Standard and Advanced SEO classes together: $2,990 USD

Register for training now!

Perks for Attendees at Bruce Clay SEO Training Classes

Attendees at our Southern California classes receive:

  • An interactive, in-person classroom environment where questions are encouraged
  • Opportunities for networking directly with the instructors and other attendees
  • Lunch provided daily (except Friday) and refreshments
  • A full-color manual containing slides and materials from the course
  • A one-year subscription to the SEOToolSet™, our proprietary tools and reports for SEOs

Both search engine optimization training courses are taught in the same week, so many students find it cost-effective for travel expenses to take advantage of the full 4.5-day week of classroom SEO training.

​For those who are local, taking the Advanced SEO training and SEO certification at least a month after the Standard course allows time for the tactics learned in our SEO classroom to be applied, giving added perspective.

The SEOToolSet offers unique ​tools and reports designed for SEOs. When you take Bruce Clay's Standard SEO Training course, the SEOToolSet is yours for a full year ​— for up to three website projects! And if you also take the ​Advanced SEO course, your SEOToolSet subscription is good for up to five website projects, adding substantial value to your course fees.

SEO Training Discounts

Special Offers for Early Birds, Returning Students, Multiple Registrations and More

Early Bird Discount: Register at least 30 days in advance for one of our Southern California training courses, and you’ll save $300 off your registration! This discount applies on top of another discount you may qualify for.

Returning Student Discount: If you've taken Bruce Clay's training courses in Southern California more than a year ago, we encourage you to refresh and expand your SEO skill set by signing up for our updated course and tools. We offer returning students 25% off when signing up for both Standard and Advanced, good through our Student Loyalty Program.

Conference Workshop Attendee Discount: We offer a special discount if you attended our one-day SEO Training Workshop at a search marketing conference during the last 6 months. Conference training attendees can subtract $1,000 from the total cost of registration for the Standard and Advanced (together) training in California.

5x Student Discount: Taken our course 5 years in a row? Receive a 50% discount when you take the Standard and Advanced courses together!

Multiple Student Discount: When you sign up more than one student for our Standard and/or Advanced Training courses in Southern California, each additional registration saves $300 off Standard and half off Advanced!

For details on these and other special offers you may qualify for, see ​Training Prices and Discounts.

Training Locations

In the U.S., Bruce Clay SEO Training Standard and Advanced courses are held at:

    Best Western Posada Royale Hotel & Suites
    1775 Madera Road
    Simi Valley, CA 93065
    (805) 584-6300

Bruce Clay also offers one-day SEO workshops at major search conferences in the U.S. International SEO Training classes are ​available in India, Japan​ and Italy through our Bruce Clay offices worldwide.

See more about Training Dates & Locations.

SEO Training Options: Classroom, Conference or Customized

You have choices​! In addition to the immersive classroom course, Bruce Clay also provides condensed conference workshops and customized onsite workshops for a company or team.

1) Classroom-style training: Our full U.S. course is 4.5 days, taught near our headquarters in​ Simi Valley, California. The continually updated lessons (with more than 440 slides!) address the changing face of SEO and digital marketing as a whole, yet always teach the white hat methodologies Bruce Clay is known for. This is what provides lasting value to a website strategy.

training attendee testimonial

Classes include extensive question-and-answer discussions that ensure the material is understood, plus the opportunity to talk with other students. This is search engine optimization training for every level of experience.

Our school also reaches internationally! Through our global offices, Bruce Clay provides training worldwide, including in India, Italy and Japan.

2) Conference workshops: Bruce Clay is the classroom SEO training provider for major U.S. marketing conferences including Search Marketing Expo (SMX). These 1-day ​workshops are specially designed for conference attendees.

3) Custom onsite training: For larger clients looking to train key players in the company, such as the marketing and content departments, we can provide a 1- or 2-day training class at your selected facility for 24 or more students. This onsite classroom SEO training could be the ideal solution for getting everyone involved in your website strategy on the same page. Contact us for details.

If being second best is simply not good enough, then our training is the only way to go. Our courses will empower you to make a real difference in your SEO strategy — just read our reviews.

If you’re a returning student, you get a special discount (see above). And if you’re a large company in need of SEO training for multiple teams, call us to discuss custom onsite training.

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