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SEO: Search Engine Optimization

When people search for your brand or your targeted keywords in Google or through a voice search, does your website come up? Although achieving visibility and rankings in search engine results is not easy, it can be done. We’ve helped thousands of websites earn converting traffic through SEO.

Bruce Clay is considered by many in the industry as the father of search engine optimization. As a leading search marketing agency with offices on 5 continents, we have made ethical, technical SEO our specialty. ALL of our experts have 10+ years of experience and bring their knowledge to drive your traffic to new levels.

As a leading search marketing agency, we help clients from local or mid-level businesses to enterprise organizations meet their SEO challenges. Whether you’re struggling with a drop in search traffic, planning a complete site redesign, or need more website traffic and revenue, we can help. Learn more about our SEO services, our expert SEO training programs or our SEO tools and see what you have been missing.

SEO Training

We have been providing classroom SEO training as an extension of our SEO services since 1999. We are the masters that have trained many other search marketing agencies. Marketers worldwide have learned ethical search engine optimization from Bruce Clay. Many people return year after year to keep their SEO knowledge up to date.

Our regularly updated classroom course now scheduled for 2021 teaches our SEO methods. We are releasing our famous course as an online version by November 2020 — stay tuned.

This course covers the latest industry best practices and search engine guidelines. Training is offered several times a year in Southern California as a 4.5-day professional training course. Classes are also available internationally through our offices as well as onsite at client locations. Click to see all SEO training course dates and details.

SEO Tools

We have been providing SEO tools since 1996. First invented to support our own search marketing agency work, these tools are now available to marketers worldwide as SEO power tools that do what other tools can’t. Our SaaS software tools take SEO services to the next level — and they are now offered to all users.

If you use WordPress, try our Bruce Clay SEO for WP plugin. It offers reports not previously available to writers at the point of content creation. It complements, not replaces Yoast … and it comes with an SEOToolSet® subscription for WP sites.

These SEO tools (all of them) come with a 7-day free trial period for you to decide if you like them. No harm in trying them for free. If you do not cancel, then the subscription starts monthly, and you may cancel anytime. Learn more about our SEO tools.

SEM / PPC (Search Engine Marketing and Pay Per Click)

Pay-per-click advertising provides the quickest way to bring new traffic and revenue to a website. While search engine optimization generates free traffic, it takes time to see results. But paid ads can provide near-instantaneous results. The results of a PPC campaign greatly depend on how well it is managed. Our expert SEM consultants will manage your complete project from keyword selection to bidding.

Our full search ad services can cover search engines like Google and Bing, social media sites such as Facebook, LinkedIn and YouTube – or wherever you can best reach your target audience. Learn more about SEM/PPC and our PPC management services.

Content Development

Not having enough high-quality content has become a barrier to entry in search marketing. In competitive niches, a website needs excellent content to compete. You cannot be a subject matter expert without it! As a reputable search marketing agency, we do not spam and we are almost militant about providing great and appropriate services for our clients. There are way too many people preying on marketers that simply do not understand content rules.

Our content service covers most types of written content. Our copywriters produce quality content to enhance your brand and satisfy your customers. Hiring Bruce Clay ensures that your webpages are optimized with SEO best practices in mind. Learn more about quality content and our copywriting services.

Social Media Marketing (SMM)

Paid social media (ads) let you get the word out about your business to a wide audience of your choosing. Sites like Facebook, Twitter, LinkedIn and Instagram have transformed traditional marketing. Businesses can use paid social media campaigns to increase their brand authority and reach customers as never before.

Our creative social media marketing specialists will work with your team to pinpoint the right audiences online and manage advertising spend for maximum results. A social media marketing campaign must be designed to offer the right bait and to appear where and when your audience is ready for it. That takes a lot of both analysis and experimentation/targeting.

Many ​clients pair social ad campaigns with our other SEM and SEO services to boost their brand, website traffic and leads. Learn more about our social media marketing services.



Author Bruce Clay, who has taught classroom-style SEO courses to thousands worldwide, knows how to break down the huge topic of SEO into manageable chunks. This SEO desk reference is as close as you can get to an in-home SEO training course.


Next SEO Training with Bruce Clay

What: SEO training course
Where: Online virtual course
Length: Stay tuned! Dates & times TBD

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Or at least added our $0.02!  Read more about the history of digital marketing and Bruce’s founding role in the invention of an industry.

From pioneering the site architecture of siloing to our new SEO Plugin for WordPress, Bruce Clay is a leader of innovation in search marketing.

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | 2245 First St., Suite 101 | Simi Valley, CA 93065
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919