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Digital Marketing Optimization Company

Information, tips and helpful hints for people performing digital marketing optimization, including search engine optimization (SEO), search engine marketing (SEM) and pay per click (PPC), analytics, conversion rate optimization (CRO), web design and information architecture, social media marketing (SMM) and content development. We generate traffic that converts.

We are both a full-service ​digital marketing optimization company with full agency consultant online services, as well as an information resource for effective do-it-yourself search engine marketing strategies and plans. ​Digital marketing (SEO as an example) is technical, detailed work, and we offer what it takes to succeed.

We are more than an agency. We also provide knowledge transfer via free how-to search engine optimization information supported ​by our top agency quality services, products, tools, links and tutorials. Our company also offers classroom and onsite SEO training.

Digital marketing optimization starts from the design of a site. To construct a great content-rich website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor's needs (why they visited) while accomplishing their own business goals for fame or fortune (why the website was created). 

Having proper site architecture is vital to online digital marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. Your site needs to be placed in front of potential visitors or they will not know you exist.

Our digital marketing optimization services include the integration of focused traffic-generation tactics that are vital to the success of your site. Without smart marketing, any great website will fail. Started by Bruce Clay in 1996, Bruce Clay, Inc. is an agency that focuses specifically on how to succeed at digital marketing optimization through website design, search engine placement, pay-per-click search engine marketing, submission, analytics, conversion optimization and social media and branding programs.

As an digital marketing optimization company we help you achieve high traffic to your website that converts to revenue.

SEO: Search Engine Optimization

When it comes to ​visibility for your website, everyone knows that organic Search Engine Optimization is the key to obtaining visitors for very little cost. In fact, SEO services are absolutely vital to your search engine marketing success. As a result, every company wants to have the top search engine ranking for their targeted keywords.

This page teaches a proven Search Engine Optimization (SEO) methodology for "How To Improve Your Ranking through Search Engine Optimization" that should allow you to improve your site quickly and effectively. offers many free SEO tools, and a complete step-by-step description of their use. We also offer a comprehensive classroom SEO Training program that is very well rated. This is for those knowing that search engine placement is vital to their web success. Our SEO Company services page describes ways that we can assist you with complex projects. Get Quote

SEM PPC (Search Engine Marketing Pay Per Click)

While organic Search Engine Optimization generates traffic, it is not "instantaneous." Utilizing search engine marketing programs such as PPC, traffic can be received in a matter of days instead of months. As a result, every business should have a PPC program for their targeted keywords. This page discusses a proven SEM methodology that should allow you to increase traffic to your site quickly and effectively. We discuss the entire SEM process on this page, and provide a complete step-by-step description of their use. Likewise, our SEM PPC services page describes ways that we can assist you with complex search engine advertising projects. Get Quote

A free crowdsourced database for Google disavow files aimed at making disavow data transparent.

We are pleased to announce the launch of – our free co-operative program designed to give webmasters a new set of tools in their fight against link spam and protecting their websites from Google link penalties. helps you, the webmaster or SEO, to:

  • Get more intel on sites linking to yours.
  • Find out which of your inbound links have been disavowed by others.
  • Know when your own site has been disavowed.

Want to learn more? Read more on our blog or visit

SEO Training

Bruce Clay, Inc. has been providing SEO training since 1999. More than 5,000 marketers worldwide have learned ethical search engine optimization from Bruce Clay.

The continuously updated course teaches effective SEO that reflects the latest industry best practices and search engine guidelines. Our classroom-style training is offered several times a year in Southern California, where you can take the 3-day Standard and optional 1.5-day Advanced courses. Classes are also available internationally through our global Bruce Clay offices.

Taking Bruce Clay SEO Training gives attendees the latest SEO education complete with full-color materials (course slides), a copy of Bruce Clay’s “Search Engine Optimization All-in-One for Dummies,” and a full year’s subscription to use the SEOToolSet™ proprietary tools and reports for their own projects. Click to see SEO Training dates and details.

Content Development

Not having enough in-depth, high-quality content has become a barrier to entry in digital marketing. In competitive niches, a website needs excellent content in order to compete. You cannot be a subject matter expert without it!

Our clients often choose to have our content writers create new web pages, ad copy, or other types of written content to supplement their SEO, SEM or social media services. Hiring Bruce Clay for copywriting services ensures that new content is optimized appropriately, with SEO best practices and your particular project goals in mind.

Bruce Clay’s content development team can provide custom articles, blog posts, advertisements, landing pages, or social media content. Our copywriters produce content of the highest quality to build your brand and satisfy your customers. Get Quote

Social Media Marketing (SMM)

Social media is one of the Web's largest growth sectors, in terms of time spent and individuals engaged on various social networking sites. Social media is also the most interactive online arena, allowing users to comment, share and build upon conversations, ideas and media. For businesses, that means social media is a channel that can't be overlooked. Each social media platform offers users and businesses unique benefits of participation depending on the platforms common usage, participation and advertising or promotional opportunities. A well-designed SMM strategy identifies those social media platforms that offer the best return on investment for a particular, whether by community building, branding and visibility, or ad-driven website visits or sales. Furthermore, SMM is used to monitor a business's online reputation, ensuring a positive presence supported by constructive conversation. Get Quote