Pay Per Click (PPC) Advertising Management Services


The most common business model for search engine ads is pay per click (PPC)*.

PPC search engine advertising allows for a rapid ad exposure. But you must control the amount you spend on your marketing campaign​ and the queries where you want your ads to appear. That necessitates PPC Management Services.

Pay per click (PPC) refers to the online advertising payment model in which payment is based on qualifying click-throughs. In other words, advertisers pay the search engine each time someone clicks their ad.

PPC ads can appear at the top position on a search engine results page (SERP) and are labeled in various ways**. These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.

Bruce Clay, Inc. is able to provide your PPC marketing strategy with support and value to your company’s domain. We work with you to manage your PPC efforts and maximize your website’s potential search traffic and conversions and ROI.

PPC Methodology and Opportunities

You need well researched goals and an understanding of what opportunities and blocks exist today.

Advanced keyword research strategies coupled with analytics are foundational elements of our methodology.

Bruce Clay, Inc’s PPC search management services are more than just a keyword bidding solution. We will identify themes and areas of concern and/or weakness. We’ll focus on generating more targeted, less costly, converting traffic.

We offer a complete PPC campaign management program that includes:

  • Focusing on the major PPC network providers and achieving the greatest market share gains
  • Developing an ongoing custom online advertising strategy and supporting new traffic
  • Defining where to show your keyword-targeted ads geographically
  • Improving PPC-related quality scores and solidifying existing rankings
  • Calibrating, cleaning-up, modifying and expanding existing PPC campaigns
  • Monitoring results and making changes on an ongoing basis to enhance account performance
  • Researching new and emerging technologies, trends and opportunities for market share expansion

The goal is conversion, and that means obtaining the right traffic in all forms.

From setup to optimization, our PPC management program offers full service to help you maximize your business ROI.

Our program offers aggressive support with email and phone contact. Our dedicated program management staff keep you informed with scheduled phone calls and email response.


*Also known as Pay Per Search, PPC Marketing, PPC, Pay For Performance, Paid Search, Cost-Per-Click (CPC), Search Advertising, Paid Search Advertising

**You may see paid ads labeled: Ads, Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings, but they all deliver paid search results.

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | 2245 First St., Suite 101 | Simi Valley, CA 93065
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919