SEO Services – Expert Search Engine Optimization
We focus on expert SEO services to drive traffic to your website. These are very much core services and where you should use only experienced professionals — that is us.
In the ever-changing world of search engine optimization, one goal remains constant: traffic. The higher a site ranks on a search engine results page as seen by a user, the more traffic the site can receive.
How do we do it? Our consultants each have over 10 years of experience and are clearly experts.
And experts make the difference.
Our SEO services are always tailored to match the needs of the client. And most rates are negotiable.
Bruce Clay’s Offered SEO Services
- SEO Consulting Services
- SEO Site Audit
- SEO Block Services
- Customized SEO Services
- Do-it-yourself SEO Resources
SEO Consulting Services
Flexible consulting program with training.
Our wide range of SEO services are designed to find opportunities for organic growth over a longer term. Clients typically want consulting as a retainer program.
Our SEO consulting services are for companies that would find external expertise and guidance useful. Bruce Clay Inc. will work with you to provide your company with knowledge to create and maintain a search engine-rewarded site.
This is an excellent project type to handle the “rabbit hole” research and to resolve issues needing a deep dive. We tailor your consulting program based upon your needs, in-house capabilities, and intent.
SEO Site Audit
In-depth site analysis and prioritized report.
A Bruce Clay site audit gives you an in-depth evaluation and report of issues hindering ranking, prioritized for strategic implementation.
This is not a push-a-button cheap service. It is designed for uncovering deeper issues that, when resolved, will change business for the client. As an SEO agency, we are focused on providing expert services that are unequaled. That is our reputation and brand, and our audit is our flagship service.
We have a long checklist of items that we manually check as part of what takes about 160 person hours (sometimes less and often more) over a comprehensive 6-month detection and implementation program. We check on-page, off-page, server, competitors, mobile, and more to produce several reports and a prioritized task list.
Our belief is that we do not need to impress you — you will have already chosen us. So anything that is a show stopper, red flag, or even a smoking gun is an alert. And if there is a dead body, we jump up and down and set off sirens.
The audit is a 10-week process as part of a 6-month project performed by one of our senior analysts (10+ years of industry experience). At 4 weeks, we give a preliminary findings report with things discovered that should be fixed now. It is based on some of the immediate-need items discovered in our initial research phase. Then at 8 to 10 weeks, we provide the actual audit report, which includes architecture and project items. The final report discusses what is wrong, why it matters, how to fix it (yes, actual guidance), a severity and a priority. Commonly 80 to 120 pages, this is a roadmap for your SEO project.
After delivery of the report and discussions of the findings, we work with your team for three months. During that time we mentor, consult, and confirm the implementation of our findings. (Yes, you receive real guidance for implementation.) When we deliver the final report (and we cannot predict how large it will be … our largest was 272 pages), it contains a severity/priority list of things to do. When the changes are made, we then need to confirm them. Tasks are often partially or improperly done, so validation by the audit crew is useful. Also, sometimes design comes back with “cannot do that on our system,” so we then dig deeper and develop another solution or even a compromise. There will possibly be a “rabbit hole” section identifying issues requiring more research. (A rabbit hole is a hole in the ground and you have no idea how deep it is or where it leads.) Sometimes that is where there is an issue to be resolved, and so we dig deeper.
With prioritized to-dos in hand, clients can plan their organic strategy.
This service sets our SEO agency ahead of the competition. A site audit enables SEO services clients to quickly learn what the search engines consider important. This report takes approximately 8 to 10 weeks to produce, with suitable time provided for discussion. Arrange a free consultation.
SEO Block Services
Short projects tailored to your exact needs.
For small projects, we offer consulting services on a time basis … you buy hours.
This is an ask-us-anything program — you identify particular needs or questions, and we research and suggest the answers. It is generally used for tasks like “is our siloing correct,” or “can you review my site migration,” or “is my backlink profile good.” SEO blocks are intended for specific projects, but anything in SEO is acceptable. Arrange a free consultation.
Customized SEO Services
An SEO agency since 1996, we can offer a range of search engine optimization services to address many types of business needs.
You may want an expert to target one key problem. Or you may need us to identify how to increase traffic to your site and create an overall SEO strategy.
Companies often combine professional SEO services. For example, SEO consulting is often paired with SEO training.
We always tailor our SEO services to match your needs. As a result, whether you are a small, medium or large company, our search marketing services can help you grow your organic reach.
You can view our SEO prices to get an idea of what we charge, but keep in mind that rates are negotiable.
Do-It-Yourself Search Engine Optimization Resources
- SEO Tools – In addition to SEO services, we offer power tools known as the SEOToolSet®, a browser-based set of site analysis tools and reports for SEOs. The included Bruce Clay SEO for WordPress plugin extends this analysis right into the WP environment. This advanced SEO software is available on a single low-cost subscription basis. You can try it risk-free with a 7-day free trial.
- SEO Training – Critical training for anyone who needs to know SEO. The acclaimed Bruce Clay SEO Training course has been taken by more than 5,000 attendees worldwide. Taught by Bruce Clay himself, the course equips marketing pros to know the where, when, why and how of ethical, white-hat SEO. Training services include classroom-style sessions, SEO workshops at industry conferences, and customized courses taught at a client location.
- Search Engine Optimization for Dummies book – Bruce Clay authored a 765-page comprehensive beginner’s guide to SEO published by Wiley in the “For Dummies” series. The book Search Engine Optimization All-in-One for Dummies is now in its third edition.
- SEO Guide – Learn how to do SEO with this step-by-step guide. It’s a hands-on tutorial that even includes free tools.
- SEO Blog – Here you can read our blog posts filtered by SEO as a category.
How can we help you? Contact us for a quote or give us a call to discuss your SEO services needs.