SEO Agency – Expert SEO Services

What is an Expert SEO Services Agency?

A services company with master-level SEO consultants (experts where the average staff analyst has over 20,000 hours of experience) and a record of doing very difficult mission-critical SEO projects. This is an agency that is above the rest and can do projects too important to trust to others.

Your first step when looking for a really qualified SEO services agency is to select one that provides truly expert-level SEO services and SEO training and proprietary SEO tools so that they are more than just talk. Select an SEO services company to drive search traffic to your website from the top of the search results. Experts focus on the projects where you cannot afford to do it over or get it wrong.

MOST SEO agencies are not experts. Most hire people with a couple of years of experience (if that), falsely give them inflated titles of Senior Analyst, SEO Managers, or another honorary title, and assign them to your projects. Most just run tools and fix design and superficial errors. Very few can do a deep dive to solve real problems. In fact, most just throw content at a problem. Funny how when the only tool in your tool kit is a hammer every problem looks like a nail. This will not consistently get you into the top-3 out of 10 million results.

You need SEO experts, or you are wasting your money.

So, what is SEO? Search Engine Optimization (SEO) is the practice of using various strategies to improve a website’s visibility and increase traffic in unpaid, algorithm-driven search engine results.

The main goal of SEO is to improve a website’s ranking on search engine results pages by fulfilling users’ search intent with relevant, high-quality, and authoritative content while providing the best possible user experience. The techniques used in SEO include on-page edits, off-page techniques, web server changes, and an understanding of Google RankBrain, EEAT, and other AI systems. That is what this free SEO guide does – it lays out the steps to success for your SEO project.

In the ever-changing world of search engine optimization, one goal remains constant: more traffic. The higher a site ranks on a search engine results page as seen by a user, the more traffic the site can receive. For an overview of SEO read our SEO Guide and Why and How to do SEO pages.

Three basic questions need to be answered: Got Wisdom? Got Experts? Got Results? Basically, if you have none of these, then you will fail, but if you have all three, then success is yours.

And experts make a big difference. They will develop a strong strategy and a first-time winning tactical plan, will guide your services to a successful project, and as a team with you, they make sure your custom needs are met. No two sites are alike, and being wise and agile is the only winning combination.

Our SEO services are always tailored to match the needs of the client. And most rates are negotiable.

SEO Agency Services

SEO Consulting Services

Flexible consulting program with mentoring.

Our wide range of SEO services is designed to find opportunities for organic growth over the long term. Clients typically want to consult as a retainer program.

Our SEO consulting services are for companies that would find external expertise and guidance useful. We will work with you to provide your company with the knowledge to create and maintain a search engine-rewarded site.

This is an excellent project type to handle the “rabbit hole” research and to resolve issues needing a deep dive. We tailor your consulting program based upon your needs, in-house capabilities, and intent.

We just had our regularly scheduled conference call with the BCI staff about, and I just want to say thank you, thank you, thank you!!! Our website is doing very, very well in competitive search terms because of the great work that BCI does. Our organic results are ever-improving and staying at the top. So, I just want to say thank you. BCI Rocks!

Bruce Jugan, President,

Arrange a free services consultation.

SEO Site Audit

In-depth site analysis and prioritized report.

A Bruce Clay site audit gives you an in-depth evaluation and report of issues hindering ranking, prioritized for strategic implementation.

This is not a push-a-button cheap service. It is designed to uncover deeper issues that, when resolved, will change the client’s business. As an SEO agency, we are focused on providing expert services that are unequaled. That is our reputation and brand, and our audit is our flagship service.

We have a long checklist of items that we manually check as part of what takes about 160 work hours (sometimes less and often more) over a comprehensive 6-month detection and implementation program. We check on-page, off-page, server, competitors, mobile, and more to produce several reports and a prioritized task list.

Our belief is that we do not need to impress you — you will have already chosen us. So anything that is a show stopper, red flag, or even a smoking gun is an alert. And if there is a dead body, we jump up and down and set off sirens.

The audit is a 10-week process as part of a 6-month project performed by one of our senior analysts (an average of 10+ years of industry experience). At 4 weeks, we give a preliminary findings report with things discovered that should be fixed now. It is based on some of the immediate-need items discovered in our initial research phase. Then at 8 to 10 weeks, we provide the actual audit report, which includes architecture and project items. The final report discusses what is wrong, why it matters, how to fix it (yes, actual guidance), the severity and priority. Commonly 80 to 120 pages, this is a roadmap for your SEO project.

After delivery of the report and discussions of the findings, we work with your team for three months. During that time we mentor, consult, and confirm the implementation of our findings. (Yes, you receive real guidance for implementation.) When we deliver the final report (and we cannot predict how large it will be … our largest was 272 pages), it contains a severity/priority list of things to do. When the changes are made, we then need to confirm them. Tasks are often partially or improperly done, so validation by the audit crew is useful. Also, sometimes design comes back with “cannot do that on our system,” so we then dig deeper and develop another solution or even a compromise. There will possibly be a “rabbit hole” section identifying issues requiring more research. (A rabbit hole is a hole in the ground and you have no idea how deep it is or where it leads.) Sometimes, that is where there is an issue to be resolved, and so we dig deeper.

With prioritized to-dos in hand, clients can plan their organic strategy.

This service sets our SEO agency ahead of the competition. A site audit enables SEO services clients to quickly learn what the search engines consider important. This report takes approximately 8 to 10 weeks to produce, with suitable time provided for discussion. Arrange a free consultation.

SEO Block Services

Short projects tailored to your exact needs.

For small projects, we offer SEO consulting services on a time basis … you buy hours.

This is an ask-us-anything program designed for questions, projects and just as backup to your team. You identify particular needs or questions, and we research and suggest the answers. It is generally used for tasks like “is our siloing correct,” “can you review my site migration,” or “Is my backlink profile good.” SEO blocks are intended for specific projects, but anything in SEO is acceptable.

Astounded? We had outstanding guidance—thank you so much! Let’s find more things to fix.

Dean Thomas, CEO,

Arrange a free consultation.

Customized SEO Services

An SEO agency since 1996, we can offer a range of search engine optimization services to address many types of business needs.

You may want an expert to target one key problem. Or you may need us to identify how to increase traffic to your site and create an overall SEO strategy.

We always tailor our SEO services to match your needs. As a result, whether you are a small, medium, or large company, our search marketing services can help you grow your organic reach.

You can view our SEO prices to get an idea of what we charge but keep in mind that rates are negotiable.

As a long-time client, I am continually impressed by the Bruce Clay team’s technical SEO knowledge and the difference they’ve made in my online business. I know I can count on them for deep-dive analysis and recommendations that are going to be significant for my website.

Also, unlike other agencies, Bruce Clay emphasizes education. Taking Bruce’s SEO training course gave me a solid understanding of how to do SEO right, and the learning continues. Now, I can handle many SEO tasks on my own while relying on my BCI analyst’s experience and foresight to keep my business growing in the organic space.

In a word, I’m a fan!

Paul Stark, President, The Monterey Company

Do-It-Yourself Search Engine Optimization Resources

  • SEO Tools – In addition to SEO services, we offer power tools known as the SEOToolSet®, a browser-based set of site analysis tools and reports for SEOs. The included Bruce Clay SEO for WordPress plugin extends this analysis right into the WP environment. This advanced SEO software is available on a single low-cost subscription basis. You can try it risk-free with a 7-day free trial.
  • SEO Training – Critical training for anyone who needs to know SEO. The acclaimed Bruce Clay SEO Training course has been taken by more than 5,000 attendees worldwide. Taught by Bruce Clay himself, the course equips marketing pros to know the where, when, why and how of ethical, white-hat SEO. Training services include classroom-style sessions, SEO workshops at industry conferences, and customized courses taught at a client location.
  • Search Engine Optimization for Dummies bookBruce Clay authored a 765-page comprehensive beginner’s guide to SEO published by Wiley in the “For Dummies” series. The book Search Engine Optimization All-in-One for Dummies is now in its third edition.
  • SEO Guide – Learn how to do SEO with this step-by-step guide. It’s a hands-on tutorial that even includes free tools.
  • SEO Blog – Here, you can read our blog posts filtered by SEO as a category.

What SEO strategies can we implement to increase organic traffic?

Businesses can utilize several strategies to increase organic traffic, maximize brand recognition, and bolster SEO. Each of these plans is supported by relevant information and insightful statistics.

Researching targeted keywords is one of the key strategies for increasing organic traffic to your website. By finding relevant and high-volume keywords in your industry, you can create content that addresses user search intent more directly. Moz conducted a study that revealed websites using long-tail keywords typically saw click-through rates of 3-5% more on average.

Content Optimization: Both search engines and users will benefit from optimizing elements on a webpage, including meta tags, headings, and URL structure. Content that is properly optimized improves search engine rankings while simultaneously improving the user experience – according to industry research, businesses that regularly blog attract 55% more visits than those that don’t; this underscores the value of optimizing content.

Link “Building”: Link acquisition is an essential part of increasing brand recognition and search engine rankings. Acquiring links from authoritative websites will enhance visibility and credibility on the web; a recently conducted study showed that websites with more inbound links tend to rank higher in search results, underscoring the value of an effective link acquisition strategy. Note that our approach is link attracting and that in many cases link “building” can be against search engine guidelines.

Mobile Optimization: With more and more users accessing websites from mobile devices, optimizing it for mobile is becoming ever more crucial. Google gives priority to mobile-friendly sites in its search results; optimizing for mobile is therefore a key SEO strategy. According to Statista reports, mobile devices will account for over 50% of global website traffic by 2021; thus highlighting their importance as organic traffic sources.

Content Marketing: By producing valuable and engaging content for your website and brand, you can draw organic traffic and boost brand recognition. A content strategy that includes video can have an enormous impact on SEO efforts. Content marketing generates three times more leads than conventional strategies – showing its ability to attract organic traffic.

Social Media Integration: Integrating SEO efforts with social media will boost both traffic and brand awareness. Sharing optimized content on social media platforms shows that 54% of users conduct product research via social media – further emphasizing the significance of including this medium into SEO strategies.

Local SEO Optimization is essential for businesses that wish to target local audiences. Local SEO can be significantly increased by using location-specific keywords on your website and maintaining consistency in online directories and listings. another recent study shows that over 90% of consumers look online for local businesses; this underlines just how critical local SEO optimization is.

How can we help you? Contact us for a quote or give us a call to discuss your SEO services needs.

FAQ: How to select an SEO agency?

Selecting an SEO firm will have a profound effect on your success online. Various agencies are claiming they deliver outstanding results; therefore, you must be wary and follow a strategy when hiring one.

Experience and expertise

Experience and expertise are two essential characteristics to look out for when selecting an SEO agency. A reputable provider should have an established history of successful campaigns across various industries, with testimonials or case studies to substantiate this claim. An agency with a portfolio and a diverse team of SEO specialists can better comprehend your individual challenges and devise effective strategies that fit those requirements.

Transparency and Communication

Transparency, effective communication, and reliability are hallmarks of an ethical SEO agency. When researching potential partners, inquire into their reporting methods and metrics used to measure success. Look for one that gives regular updates about progress with campaigns while being open to feedback or concerns from you as the client – this ensures you both share similar goals for SEO success! Clear communication channels help foster strong relationships, ensuring goals stay aligned.

Customized Strategies

Customized Strategies SEO should never be seen as an all-or-nothing solution – your unique business and its objectives vary significantly, which means no single strategy fits perfectly for every organization. Select an agency that emphasizes customized approaches tailored specifically to your needs and objectives based on a thorough SEO audit that identifies areas for improvement as a roadmap toward reaching your goals. Be wary of agencies promising quick fixes via generic strategies – sustainable SEO requires time and commitment from you both!

White-Hat Practices

Today, ethical SEO techniques are more important than ever before. When hiring an agency for search engine optimization services, ensure they abide by white hat practices and follow industry best practice guidelines. Scrupulous tactics such as keyword stuffing or link schemes may produce short-term gains. Still, they could ultimately incur penalties that have lasting ramifications on both user experience and your reputation online. A reliable agency prioritizes organic growth while providing value to search engines and their users.

Ongoing Support and Analysis on an Ongoing Basis

SEO requires constant evaluation. A reputable company should implement strategies and offer ongoing optimization and support, including regular performance reviews to keep ahead of competitors and make informed decisions to strengthen your web presence. Inquire about their methods for measuring performance and which tools they utilize for data analysis – regular reviews could keep your online presence secure against disruption from other industries and help strengthen it over time.

Choose an SEO provider with care if you want online success. When making this important decision, factor in experience in the industry, transparency, customized strategy development, ethical practices, and ongoing support as criteria to make an informed selection decision. A reputable agency should collaborate to help your business realize its full digital potential.

How to Select an SEO Company Step-by-step Procedure

  1. Assess your business goals and needs: identify any goals that need to be accomplished with SEO, then locate an agency that meets these specifications.
  2. Do your research and shortlist potential SEO agencies: do a careful online investigation, read reviews, request referrals from trustworthy sources, and create a reputable list. Do they follow the SEO Code of Ethics?
  3. Verify their industry experience: Check their portfolios and ensure similar results were delivered for businesses like yours.
  4. Review their SEO Strategy: Question them about their tactics to increase website rankings and whether ethical or white hat practices are prioritized.
  5. Seek Transparency in Reporting and Communication: Make sure the agency can deliver clear reports about campaign performance, provide regular communication updates, and provide clear solutions when necessary.
  6. Request client testimonials of an agency in order to gain more of an idea of its working relationships with previous customers.
  7. Ask about customized strategies: Make sure the agency can tailor its strategies specifically to address the challenges and needs unique to your business or, at the very least, meet them adequately. Does their plan meet these specifications? When Google changes something, how do their plans adapt?
  8. Consider Scalability & Long-term Support: When choosing an agency partner for the long haul, select one that can accommodate future growth while offering ongoing optimization support to maintain efficiency.
  9. Verify their understanding of current SEO trends: Make sure that the agency keeps pace with an ever-evolving industry by adopting innovative techniques into their strategies.
  10. Assess communication and responsiveness: Take note of how quickly an agency responds when you contact them and whether their approach effectively addresses all your needs.
  11. Discuss Prices and Contract Terms: Be certain of any additional fees or pricing structures used by agencies as well as contract terms that might arise during negotiations. Remember – you are hiring success from (hopefully) experts – pay for the best or die with the rest.
  12. Final Call: Arrange for one-on-one video calls with top candidates to assess cultural fit and their willingness to work closely with your team.
  13. Trust Your Gut: Choose a provider who inspires trust and is interested in ensuring your business’s success – not one based on budget alone.

By following these steps and performing in-depth research, selecting an SEO firm to become your partner in increasing online visibility and driving sustainable business expansion should be easy.

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919