SEO training: teaches you how to improve your website expertise, authority, and trust and increase your website traffic from organic search results. Students learn how to present expert content properly formatted for user experience and for search engines. Training can be in an online or classroom setting.

There are two forms of training: our legendary classroom course and comprehensive online SEO training membership site. We also do onsite training classes for large audiences at client facilities, as well as MasterClasses at conferences.

Online Membership

The renowned Bruce Clay SEO Training course is available online as a part of our comprehensive SEO training membership program at

If you or your team would like to take this course in a self-paced, online, and feature-rich format, please visit


Next SEO class dates: April 9 – 11, 2024 (Tuesday to Thursday)

Do you play a part in the creation or marketing of a website? This eye-opening SEO course is for you.

About the Classroom Course

Bruce Clay, TrainerThe Bruce Clay SEO Classroom Training Course is back by popular demand! Click here to register.

Our full U.S. course begins Tuesday morning at 8:30am and ends at 5:30pm on Thursday (3 full days). The class is held near our headquarters in Southern California. Seating is limited to ensure that each student has a rich educational experience.

Classes include extensive question-and-answer discussions that ensure the material is understood. Plus, students have the opportunity to talk with other students. If you are interested in attending a live classroom training, please contact us to register.

Students in the classroom course receive a 1-year membership to the training membership site.

Whether taken online or in person, this course is essential for all who are responsible for organic traffic in a company or organization.

Next SEO Training Dates

Stay tuned for announcements about the next in-person training class!

Common Information

What is our SEO training?

You will learn topics ranging from “what is a search engine” and “how a search engine works” to “what it needs from a website,” “how to beat your competition in rankings,” and advanced methodologies that work. We teach SEO best practices that encompass “what makes a website succeed”: from content to code and from user experience to server expertise. It takes a real knowledge of SEO to provide a solid foundation for any digital marketer. Wisdom is the product of our course.

Why is our course great?

Our search engine optimization training course provides intensive SEO training by industry veteran Bruce Clay, the recognized Father of SEO. Others simply do not have the experience.

You’ll learn how to improve website ranking and increase organic traffic and revenue from search.

Our SEO training is rated 4.7 out of 5 based on 298 reviews.

What You’ll Learn

We bring over 28 years of experience serving SEO clients to teach you what you need to know to improve your website strategy. Our content is refreshed often, and members get new and updated resources as they are released.

This intensive SEOtraining course covers SEO, technical information, and tested methodologies. It also discusses how other digital marketing disciplines, such as AI, play into SEO.

The updated SEOtraining material (15+ hours of instruction across 48 videos) addresses the changing face of SEO and digital marketing as a whole. Yet you’ll always learn the white hat methods Bruce Clay is known for. This is what provides lasting value to a website strategy.

Student taking online SEO training with Bruce Clay.
Bruce Clay’s SEO training course is available online at

What Students Say about the SEO Training Course

Actionable information and tools to help you excel above the rest...combined with Bruce Clay's years of experience? Priceless.

Hanna - Ann Arbor, MI

Excellent walk through from basic to complex concepts. I now have a better understanding of the SEO world, having started my journey with this course.

Chelsea - Bogota, Cundinamarca

As someone who relies on organic search as a strategic inbound competitive advantage, this course is a must take to fully understand how to scale a modern business in a digital economy and marketplace.

James - New York, NY

It's clear that Bruce is still very passionate about SEO and passing on his methodologies in the training. His passion along with real stories that span 24 years of experience makes the course very exciting.

Melanie - Simi Valley, CA

This course was exceptional for providing in-depth information and experience in a way that provided a wholistic view of SEO. The topics all worked together, and Bruce was able to explain how each topic worked and should be implemented.

Josh - Vancouver, BC

Bruce Clay is the real deal. I have been back in the office one day since the course and I'm already putting what I learned to work.

Mark - Fairport, NY

Completing this course is an industry-recognized standard of achievement. It teaches excellence and commitment to white hat SEO practices.

Fill out our contact form to inquire about SEO training for your team.

FAQ: How can I improve my website’s expertise, authority, and trust through SEO training?

Building a website that radiates expertise, authority, and trust (E-E-A-T) is paramount. Your website’s E-E-A-T influences search engine rankings, cultivates a loyal audience, and boosts conversion rates. This article will guide you through the essential steps to achieve this using SEO training.

  1. Quality Content is King: Create high-quality, informative, and well-researched content. Valuable content not only attracts readers but also establishes your website’s authority. SEO training can help you optimize this content for search engines, improving visibility and user engagement.
  2. Keyword Research: SEO training teaches you to identify the right keywords for your niche. By optimizing your content around these keywords, you can enhance your website’s relevance and authority on specific topics.
  3. On-Page SEO: Master the art of on-page SEO. Understand how to structure your content, utilize headers, and optimize meta tags and descriptions. This ensures search engines can easily index and rank your content, contributing to your site’s expertise.
  4. Build High-Quality Backlinks: SEO training equips you with link-building techniques. High-quality backlinks from reputable websites can significantly boost your website’s trustworthiness and authority.
  5. Technical SEO: Learn the technical aspects of SEO, including site speed optimization, mobile-friendliness, and structured data markup. A technically sound website demonstrates professionalism and expertise.

Practical SEO training provides you with the tools and knowledge to monitor your website’s performance and track improvements. Regularly analyze your site’s metrics, like organic traffic, bounce, and conversion rates. This data will guide your ongoing efforts to enhance E-E-A-T.

Applying these strategies will steadily enhance your website’s expertise, authority, and trustworthiness, resulting in higher search engine rankings and more satisfied visitors.

Step-by-Step Procedure: Enhancing E-E-A-T with SEO Training

  1. Start with high-quality content creation, ensuring it is informative and well-researched.
  2. Learn keyword research techniques to identify relevant keywords for your niche.
  3. Implement on-page SEO strategies, including proper content structure and meta-tag optimization.
  4. Focus on acquiring high-quality backlinks from reputable websites to boost authority.
  5. Master technical SEO, optimizing site speed, mobile-friendliness, and structured data.
  6. Enroll in an SEO training program to gain in-depth knowledge of these techniques.
  7. Monitor your website’s metrics, such as organic traffic and conversion rates.
  8. Analyze the data to track the impact of your efforts on E-E-A-T.
  9. Continuously refine your SEO strategies based on your website’s performance.

Following this step-by-step procedure can enhance your website’s expertise, authority, and trust through SEO training.

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919