About Us

Since January 1996, Bruce Clay Inc. has been helping websites rank in search engines.

Founder and president Bruce Clay programmed the first webpage-analysis tool. He created the Search Engine Relationship Chart®, which earned 300,000 downloads in the first month. And he wrote and taught on how to optimize websites to be found in search, establishing BruceClay.com as a trusted source for how-to information in this new field of search engine optimization (SEO).

Bruce Clay Inc. (BCI) has grown into a leading search marketing company providing SEO services and consulting, pay-per-click (PPC) advertising management, content development and social media marketing services (see our case studies).

Today we are a company of experts where our technical staff averages more than ten years of experience per person. We are the company that offers quality services to solve your search marketing needs right. If you cannot afford to get it wrong (often your job depends upon it) we are the agency that is hired.

BCI also provides SEO tools including the SEOToolSet® and the Bruce Clay SEO plugin for WordPress, and operates SEOtraining.com, a comprehensive online SEO training and membership site that includes the acclaimed Bruce Clay SEO Training course. More than 5,000 attendees have learned SEO from Bruce Clay’s classes worldwide, and now members can access it from all over the world.

Bruce Clay Inc. has been a top search engine optimization company since 1996. BCI’s company history reflects many search marketing industry milestones. Through industry contributions such as authoring the 746-page Wiley book Search Engine Optimization All-In-One for Dummies (now in its 4th edition, the SEO Code of Ethics, Search Engine Relationship Chart® and SEO training programs, we have promoted ethical SEO practices for nearly three decades.

Headquartered in Southern California, Bruce Clay Inc. also has global locations serving markets worldwide (see list below or visit their websites using the country selector in our top navigation).

BBB Business Report

About Bruce Clay

Founder Bruce Clay, expert SEO consultant since 1996.







Bruce Clay is our founder and president. He authored the book “Search Engine Optimization All-In-One For Dummies,” now in its fourth edition, and “Content Marketing Strategies for Professionals.” He wrote the first webpage-analysis tool, created the Search Engine Relationship Chart® and is credited with being the first to use the term search engine optimization.


Are you interested in joining the Bruce Clay team? Head over to our employment page to learn about our open positions. All openings listed there are for remote workers residing in the U.S. only. View job listings.

Main Players

Get to know some of the key people at Bruce Clay, Inc. who keep things going on a day-to-day basis. Get to know our main players.


The Bruce Clay team speaks at conferences and events all year long. Find out where you can watch Bruce Clay and his team members speaking next!

Bruce Clay Authors

Meet the contributors of the content we create here, including the Bruce Clay Blog. Get to know our authors.

Bruce Clay Blog

Be sure to visit the top-ranked Bruce Clay Blog.

Our blog has been a respected source of search marketing information and insights since 2006. You can also subscribe to receive free email updates.

Bruce Clay News

Whether we’re forming new partnerships, announcing new products or simply bettering old ones, our press section will help you stay on top of all the latest news at Bruce Clay Inc. See our Press.

Bruce Clay Worldwide Offices

Bruce Clay USA

United States

Our main office is located in Ventura County, California, home to both our hardworking staff and our industry-recognized SEO training classes. If you want to stop by, give us a call! Get directions to the Bruce Clay Inc. headquarters.

Bruce Clay Inc.
PO Box 1338
Moorpark, CA 93020
1-866-517-1900 toll free

Bruce Clay Japan About Us


Bruce Clay’s office in Tokyo, Japan offers the same level of service and quality of staff that have garnered us industry respect in The States. If you’re in the area, or planning to be, we’d love to show you around. Get directions to our Tokyo office. We are located at:

8F, omi Bldg. 3-19-1 Shibuya
Shibuya, Tokyo 150-0002 JAPAN

Visit our India site


Bruce Clay India Pvt Ltd
BHive, 94. Ishwar Nagar, Shambhu Dayal Bagh,
Baghpur, Okhla, New Delhi – 110020,

Visit our Australia site


Bruce Clay Australia Pty Limited
Level 25, 100 Mount Street
North Sydney, NSW 2060
1300 732 734

Singapore flag.


01 Keong Saik Road
The Working Capitol, Singapore 089109

EU flag


Via Pietro Azario 7
Milan, Italy 20123

Brazil flag


Bruce Clay Brazil is also in the works! Contact us for details:

2245 First St., Suite 101
Simi Valley, CA 93065

Note: Offices outside of the U.S. are independent companies properly licensed to use the Bruce Clay name, methods, tools and other materials. Each is a separate legal business entity and not a branch of Bruce Clay Inc.


Read our privacy policy to learn about the steps we’re taking to protect your privacy, including what kinds of information we collect, what we do with it, how you can access it and more. Read our Privacy Statement.


Our website is filled with original content, resources and tools. All information found herein is property of Bruce Clay, Inc. and should not be taken, used or followed without permission from the site owner. Read our Legal Policy.

Social Media

Here’s where you can follow Bruce Clay Inc. and talk with us on social media.

Twitter icon.  @BruceClayInc on Twitter

Facebook icon.  BruceClayInc on Facebook

LinkedIn icon.  Bruce Clay Inc. on LinkedIn

YouTube icon.  Bruce Clay Inc.’s channel on YouTube

Want to Contact Us?

Interested in a FREE consultation or price quote for our search marketing services or SEO services? Or just have a general question?

Fill in our contact form, and a Bruce Clay representative will get back to you ASAP.


Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919