If you can optimize it, you should. And images are no exception.
The images on your website represent another way to drive organic search traffic. Often overlooked, Google Image SEO can be just as important as optimizing your webpage text.
First, we’ll take a quick look at what’s new with Google Images. Then we’ll cover how to SEO images in 16 steps.
January 22, 2019
For a term that’s been around since 2001, there are still a great many people asking: what is SEM?
The term search engine marketing was popularized in 2001 by Danny Sullivan, then editor-in-chief of Search Engine Land. Danny wanted SEM to describe all search engine marketing initiatives, both organic and paid. But it’s evolved since then.
December 18, 2018
Digital marketing conferences in 2019 will be held from San Diego to Singapore and everywhere in between. Whether you’re into SEO, PPC advertising, content marketing, social media, big data, UX or general business growth, you can find events just right for you.
Why attend an in-person marketing event? We think there’s no better way to grow professionally than to experience the whirlwind of information, education and networking that a live event provides.
Newly updated for 2019, our Digital Marketing Conference Calendar contains more than 350 events worldwide! It’s organized in three ways: by region, by topic focus, or by month on a calendar that you can also download.
December 11, 2018
WordPress is a simple-to-use content management system that’s also free. It offers everyone from solo bloggers to the world’s leading brands a platform to create custom and powerful websites. No wonder almost a third of all websites run on WP!
Still, WordPress was made for users, not for Google or SEOs. That’s why SEO plugins exist — to plug in the holes with added functionality that helps your content be indexed by search engines and found by searchers.
As a marketer, content creator or analyst, how do you choose the best SEO plugin for your sites? Here, we’ll take a look at six plugins, their many features, and finally a price comparison chart so that you can compare them.
Read more of The Awesome List: WordPress SEO Plugins.
November 20, 2018
We often see questions from people wondering why their site isn’t ranking, or why it isn’t indexed by the search engines.
Recently, I’ve come across several sites with major SEO errors that could be easily fixed, if only the owners knew to look. While some mistakes are quite complex, these are a few of the often overlooked “head slamming” errors.
So here are seven SEO fails — and how you can avoid making them on your own website.
November 13, 2018
“SEO audits” can mean different things to different people. In general, an SEO website audit identifies issues that hinder a site’s ability to be found in search results and recommends changes to fix those issues.
What’s the end goal of a technical SEO audit? To help you improve the site’s search visibility and bring in more organic traffic.
But the approach to SEO audits varies across practitioners and agencies. Which approach fits you best depends on many factors …
November 7, 2018
In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this version as an in-hand to-do list or basic audit outline.
October 30, 2018
Thinking about the future of SEO is a habit of mine. I like to anticipate where things are going, and no doubt this has helped me keep my SEO consulting business headed in the right direction over the past 22 years. Thought leadership is fun!
In an industry like organic search engine optimization, the pieces never stop moving for long …
Anticipating the future of SEO, Bruce Clay advises websites how to prepare for when organic results disappear from Google search results above the fold. Read the article.
June 5, 2018
Digital marketing is tough. Anyone who wants to improve a website and raise its visibility in search knows that.
As a marketer or business owner, you have to make about a zillion decisions for your website along the way to prominence and profitability.
Naturally, questions come up that you need help answering. And you might not have the luxury of an expert at your beck and call.
Since articles and experts abound in digital marketing, it’s hard to know what answers to trust. That’s especially true with SEO questions.
Advice you find around the web may be conflicting, outdated, or just plain impractical.
So for marketers who are trying to figure out how to do search engine optimization, content marketing, search engine marketing, or social media marketing on their own, we would like to help clear up the confusion …
Read more of the Ask Us Anything video series announcement.
May 24, 2018
Obtaining “white hat” SEO links is really only in part about the link itself. It’s also about serving the audience and community of the site that links to you … and real relationships.
People should link to you because you have earned the link, not because you bought or bartered for it.
It is our opinion that link building is less about the number of links and more about the number of linking domains from within your industry. Quality over quantity always.
Our list of 50 ways to get quality SEO backlinks is different from other link-building-idea lists in one important way. We stay focused on how you can add value for your ultimate audience through your website.