Get Free Quote
February 19, 2019

How to Implement AMP (If You Really Must): A Quick-Start Guide to Accelerated Mobile Pages

Both searchers and search engines want webpages to be lightning fast. So it’s no surprise that page speed is a ranking factor in Google’s search algorithm.

Using Accelerated Mobile Pages (AMP) is one way to speed up your webpages. But you don’t need to implement AMP if your webpages are responsive and fast enough already.

If you’re considering AMP for your website, read more of How to Implement AMP (If You Really Must): A Quick-Start Guide.




January 30, 2019

How to Improve Google Image Search Ranking

image on cell phone

If you can optimize it, you should. And images are no exception.

The images on your website represent another way to drive organic search traffic. Often overlooked, Google Image SEO can be just as important as optimizing your webpage text.

First, we’ll take a quick look at what’s new with Google Images. Then we’ll cover how to SEO images in 16 steps.

Read the post




January 22, 2019

What Is SEM? Does SEM Include SEO?

Defining SEO and SEM

For a term that’s been around since 2001, there are still a great many people asking: what is SEM?

The term search engine marketing was popularized in 2001 by Danny Sullivan, then editor-in-chief of Search Engine Land. Danny wanted SEM to describe all search engine marketing initiatives, both organic and paid. But it’s evolved since then.

Read the post




December 18, 2018

Digital Marketing Conference Calendar for 2019: 350+ Events Around the World – BruceClay

conference attendees

Digital marketing conferences in 2019 will be held from San Diego to Singapore and everywhere in between. Whether you’re into SEO, PPC advertising, content marketing, social media, big data, UX or general business growth, you can find events just right for you.

Why attend an in-person marketing event? We think there’s no better way to grow professionally than to experience the whirlwind of information, education and networking that a live event provides.

Newly updated for 2019, our Digital Marketing Conference Calendar contains more than 350 events worldwide! It’s organized in three ways: by region, by topic focus, or by month on a calendar that you can also download.

Read the post




December 11, 2018

The Awesome List: WordPress SEO Plugins

plugins

WordPress is a simple-to-use content management system that’s also free. It offers everyone from solo bloggers to the world’s leading brands a platform to create custom and powerful websites. No wonder almost a third of all websites run on WP!

Still, WordPress was made for users, not for Google or SEOs. That’s why SEO plugins exist — to plug in the holes with added functionality that helps your content be indexed by search engines and found by searchers.

As a marketer, content creator or analyst, how do you choose the best SEO plugin for your sites? Here, we’ll take a look at six plugins, their many features, and finally a price comparison chart so that you can compare them.

Read more of The Awesome List: WordPress SEO Plugins.




November 20, 2018

7 SEO Fails Seen in the Wild (And How You Can Avoid Them)

business woman making SEO mistakes

We often see questions from people wondering why their site isn’t ranking, or why it isn’t indexed by the search engines.

Recently, I’ve come across several sites with major SEO errors that could be easily fixed, if only the owners knew to look. While some mistakes are quite complex, these are a few of the often overlooked “head slamming” errors.

So here are seven SEO fails — and how you can avoid making them on your own website.

Read more




November 13, 2018

SEO Audits and Tools: The Good, The Better and The Best

seo audit

“SEO audits” can mean different things to different people. In general, an SEO website audit identifies issues that hinder a site’s ability to be found in search results and recommends changes to fix those issues.

What’s the end goal of a technical SEO audit? To help you improve the site’s search visibility and bring in more organic traffic.

But the approach to SEO audits varies across practitioners and agencies. Which approach fits you best depends on many factors …

Read the post




November 7, 2018

The Always Up-to-Date SEO Checklist

Checklist Image

In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this version as an in-hand to-do list or basic audit outline.

Get The Always-Up-to-Date SEO Checklist from Bruce Clay.




October 30, 2018

Organic Results Disappear? What To Do in the Near Future of SEO

Binoculars looking at future of SEO

Thinking about the future of SEO is a habit of mine. I like to anticipate where things are going, and no doubt this has helped me keep my SEO consulting business headed in the right direction over the past 22 years. Thought leadership is fun!

In an industry like organic search engine optimization, the pieces never stop moving for long …

Anticipating the future of SEO, Bruce Clay advises websites how to prepare for when organic results disappear from Google search results above the fold. Read the article.




June 5, 2018

Ask Us Anything! New Bruce Clay Video Series Answers Your Digital Marketing Questions

Bruce Clay Ask Us Anything Video Series

Digital marketing is tough. Anyone who wants to improve a website and raise its visibility in search knows that.

As a marketer or business owner, you have to make about a zillion decisions for your website along the way to prominence and profitability.

Naturally, questions come up that you need help answering. And you might not have the luxury of an expert at your beck and call.

Since articles and experts abound in digital marketing, it’s hard to know what answers to trust. That’s especially true with SEO questions.

Advice you find around the web may be conflicting, outdated, or just plain impractical.

So for marketers who are trying to figure out how to do search engine optimization, content marketing, search engine marketing, or social media marketing on their own, we would like to help clear up the confusion …

Read more of the Ask Us Anything video series announcement.




Get Started
Learn SEO

Be a Blog Subscriber

Save a trip! Get Bruce Clay's latest digital marketing strategy delivered to your inbox for free.

We respect your privacy and never share your email address

Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php