SEO Archives - Bruce Clay, Inc. BlogDecember 11, 2018
WordPress is a simple-to-use content management system that’s also free. It offers everyone from solo bloggers to the world’s leading brands a platform to create custom and powerful websites. No wonder almost a third of all websites run on WP!
Still, WordPress was made for users, not for Google or SEOs. That’s why SEO plugins exist — to plug in the holes with added functionality that helps your content be indexed by search engines and found by searchers.
As a marketer, content creator or analyst, how do you choose the best SEO plugin for your sites? Here, we’ll take a look at six plugins, their many features, and finally a price comparison chart so that you can compare them.
Read more of The Awesome List: WordPress SEO Plugins.
November 20, 2018
We often see questions from people wondering why their site isn’t ranking, or why it isn’t indexed by the search engines.
Recently, I’ve come across several sites with major SEO errors that could be easily fixed, if only the owners knew to look. While some mistakes are quite complex, these are a few of the often overlooked “head slamming” errors.
So here are seven SEO fails — and how you can avoid making them on your own website.
November 13, 2018
“SEO audits” can mean different things to different people. In general, an SEO website audit identifies issues that hinder a site’s ability to be found in search results and recommends changes to fix those issues.
What’s the end goal of a technical SEO audit? To help you improve the site’s search visibility and bring in more organic traffic.
But the approach to SEO audits varies across practitioners and agencies. Which approach fits you best depends on many factors …
November 7, 2018
In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this version as an in-hand to-do list or basic audit outline.
October 30, 2018
Thinking about the future of SEO is a habit of mine. I like to anticipate where things are going, and no doubt this has helped me keep my SEO consulting business headed in the right direction over the past 22 years. Thought leadership is fun!
In an industry like organic search engine optimization, the pieces never stop moving for long …
Anticipating the future of SEO, Bruce Clay advises websites how to prepare for when organic results disappear from Google search results above the fold. Read the article.
May 24, 2018
Obtaining “white hat” SEO links is really only in part about the link itself. It’s also about serving the audience and community of the site that links to you … and real relationships.
People should link to you because you have earned the link, not because you bought or bartered for it.
It is our opinion that link building is less about the number of links and more about the number of linking domains from within your industry. Quality over quantity always.
Our list of 50 ways to get quality SEO backlinks is different from other link-building-idea lists in one important way. We stay focused on how you can add value for your ultimate audience through your website.
February 20, 2018
The relationship between a business and its SEO consulting firm is a delicate balance of give and take.
In order for an SEO strategy to deliver the best results, the SEO consultant must give accurate and useful recommendations, and the client must take that guidance and implement those recommendations.
This is a team effort where the consultant solves problems and mentors the client, and the client then learns and implements. Seems fairly straightforward, but it’s not always so.
You have no doubt experienced this in your business. A project can have great energy at the outset. But as time passes, progress can be delayed and momentum stalled for a variety of reasons.
Here’s the good news: We’ve observed that there are five common roadblocks affecting SEO consulting projects that can absolutely be surpassed — once you know how to identify and push through them. In this article, I’ll go over the five common issues that threaten an SEO consulting project’s success AND how a business can overcome them:
- Misaligned expectations
- Time constraints
- Budget constraints
- Lack of SEO knowledge
- Website back-end and architectural issues
February 15, 2018
On 12th February 2018, Dhananjay Kumar from Max Life Insurance fulfilled his five-year long dream of meeting Bruce Clay in person. Dhananjay, who was the lucky winner of Bruce Clay India’s SEO Contest, arrived at BCI’s Gurgaon office to claim his prize — an exclusive 30-minute Q&A session with the Father of SEO, Bruce Clay.
Dhananjay, who calls himself a big fan of Bruce Clay, is passionate about SEO. With an eager clasp of hands and the words “can’t wait to get started,” he shot off questions for Bruce, which the SEO guru answered with his characteristic composure and just the right dose of humor!
The excerpt below contains Bruce’s advice on various SEO issues including compliance restrictions, press releases, voice search, local market confusion, PWAs and more.
November 29, 2017
The good news: Showing up in Google’s search engine can be extremely beneficial to your local business.
The bad news: Google doesn’t care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher.
So the pressing question is, how do you rank higher on Google Maps and Google local search results? Improving your local search rankings is possible, and the results are very real. A Google study found that:
- 4 in 5 consumers use search engines to find local information.
- 50 percent of local smartphone searches lead to a store visit in less than a day.
- 18 percent of local searches on a smartphone result in a sale within a day.
If you’re asking, “How does Google local search work, and how can I rank higher in local search?” then read on … this local SEO checklist is for you!
November 10, 2017
In 2016, Google reported that 20% of the queries it gets today are voice searches. (Source: SearchEngineLand)
Around the same time, Mary Meeker shared a prediction that by 2020, 50% of searches will be voice or visually based. (Source: Recode)
If you’re not familiar with visual search (and I wasn’t in this context), it’s search and retrieval instigated by the searcher “showing” a device or product like the one they’d like to buy (or if not buy, then get more information about). Here’s an example: shop for dog food by showing your device the near-empty bag of dog food in your pantry, and then buy it from Amazon or another online retailer. Go ahead and look into the Amazon Echo Look for a visual-search-type device that’s almost to market.
If we as marketers understand that text-based search is trending-down-to-obsolete over the next two years, and that our customers will be searching with their voices and images, what do we do to evolve our marketing strategies?
Director of Account Strategy at Marketing Refresh, Katy Katz, and VP of Industry Insights at Yext, Duane Forrester, shared their plans of attack for exactly that with the rapt audience at Pubcon Las Vegas this week…