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August 11, 2016

The Always Up-to-Date SEO Checklist

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In Bruce Clay, Inc.’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this excerpt as an in-hand to-do list or basic audit outline.

While this checklist isn’t exhaustive (although it’s constantly updated and growing!) many people find this list to be a helpful reminder of the many items to check during their SEO projects.

SEO Checklist

Mobile Optimization

Mobile internet use isn’t a fad. It’s just our way of life. More searches happen on mobile than desktop. And Google says that 20 percent of mobile queries are voice searches.

For businesses, people’s growing penchant for mobile search and browsing is an opportunity to outshine and outperform the competition.

Digital marketers talk about a mobile-first world. This means positioning a business’s website to fit the mobile browsing experience. Here are basic but important things to check related to a website’s optimization for a mobile visitor.

1. Mobile Usability

Search engines are invested in providing users a great mobile experience. See how your site is performing on mobile devices with the Mobile Usability Report, located within the Search Traffic section of Google Search Console. This report lets you know if your touch elements are too close, if your content is sized to the viewport, your Flash usage, font size and more.

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Lastly, you can run important URLs through Google’s Mobile-Friendly Test for developers here. Similarly, Bing offers a Mobile Friendliness Test Tool.

Page load speed is also a ranking factor, especially for mobile. Skip down to Point 37 in this checklist for the tools to check page speed.

2. Mobile and Voice-Related Keywords

When was the last time you tried a voice search of your keywords? Try to find your business and competitors as your customer would with a voice search. Are you optimizing for relevant voice search terms like “near me”? Are you accounting for searches formed as questions and in sentence structure, more and more common with the advance of voice queries?

For a deeper look at mobile and voice search optimization, our SEO Tutorial’s step on mobile SEO provides a starting place.

3. Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages, AMP for is an open source project that enables web pages to load instantly for mobile users.

Google intends to broaden the scope of Accelerated Mobile Pages (AMP) to extend to all web pages, and as of this writing, AMP is available for news publishers, ecommerce, entertainment, travel and recipe sites.

AMP pages get a ranking boost in the mobile search results. If a business aligns with AMP requirements, create an AMP version of content. At the very least, become familiar with AMP technology so you can implement and be ahead of the curve as Google prioritizes AMP further.

On-Page Optimization

Review each important page, from the home page to a high-priority product page, with an eye to these issues.

4. Head Section Order

BCI’s best practices is to ensure your web pages’ meta tags are in the right order: title, description, keywords. Remember, the information you put in these tags is often used to render the title and description in the search engine results pages, and could likely be what searchers see in the search results.

5. Title Tag

In general, title tags should be about nine words. You want to make sure the most important information, including top keywords, shows up before the cutoff in the SERP in Google around 600 pixels, which translates to approximately 70 characters including spaces.

6. Description Tag

The description tag should also include the most important information and keywords before the SERP cutoff, which translates to approximately 24 words or 156 characters including spaces.

The title and description text can assists in conversions. Don’t forget to craft compelling tags. You don’t want to waste your prime real estate in the SERP with boring copy. Read more about the ins and outs of meta data.

 7. Keywords Tag

The meta keywords tag is not a ranking consideration for Google, but our SEOs use it for basic optimization guidance and tracking over time.

If a page has an SEO keyword target, record a primary and secondary keyword in the meta keywords tag. This way, the target is contained on the page and can translate even when a page changes hands between teams and over generations.

List keywords in order from longest in length to shortest in length, separated by commas. Never keyword stuff this tag to steer clear of trouble with search engines.

8. Heading Tags

Headings serve the purpose of allowing a reader to see the main sections and points of a page. They are a visual cue for a reader of what topics are covered on a page. They’re also a signal to search engines about the topics on a page.

As a technical point, make sure the first heading tag within the body of a page is an <h1>. The following heading tags can be <h2>, <h3>, <h4>, etc., and should be used like a page’s table of contents. Navigation elements and other global text should be styled with CSS and not heading tags.

9. Word Count

The amount of words you have on a web page will vary by topic, keyword, competition and user intent (read about the three types of user intent to the right).

To determine the number of words needed on a page, count the number of body words on the top ranking pages for a keyword you’re targeting. That will give you a ballpark for what a search engine considers the normal word count for that topic. It’s safe to say that informational web pages almost always warrant a minimum of 450 words.

Quality content is key. Since the Google Panda Update penalizing low-quality content, avoid duplicate content and thin content and focus on robust coverage of your website topics that prove your subject matter expertise.

3 Types of User Intent

1. Transactional

These queries happen when a user has an intention to buy something now. For example, the exact brand and model of a product suggest the intention to buy.

2. Informational

These are research-oriented queries. Sometimes research is done in advance of a future transaction. For example, if someone searches for the best electric toothbrushes, there’s a good chance that a purchase in the near future.

3. Navigational

These are queries done to help a searcher get somewhere, whether online or in the physical world. Searching for the name of a restaurant will get the user to that restaurant’s web presence or physical address.

10. Call to Action (CTA)

It is important that your key pages all make it clear what primary action a visitor should take. On a product page, the CTA to “buy” or “call” or “get a quote” should be prominent, clear, and easy to select.

On the home page, it should be easy for the visitor to take the next step in the conversion funnel. The actual language of the call to action should be active and the placement and design of the CTA should draw the visitor’s attention.

Note: A page doesn’t have to be transactional in nature (in contrast to an informational page) to warrant a call to action. If an informational page is a top-performing traffic driver, for example a blog post that answers a common question or a FAQ page, include a CTA to encourage the visitor to further their engagement or enter the conversion funnel.

11. Image and Video Optimization

Images and videos are engagement objects that adds visual excitement and multi-media interest to any page. Images are important to include on a page to break up text elements and keep a reader interested in the content. Videos are a highly consumable content format with additional SEO benefits and social sharing power.

While images and videos provide additional ranking opportunities through image, video and blended search, they do pose some additional optimization considerations.

Images and videos can slow down the load of a page. To reduce file size and to increase speed as much as possible, include width and height attributes in image tags. For images, resize the files to the display size rather than uploading the original file and asking the browser to shrink it.

File names should be descriptive and include keywords. As a general rule, avoid including text in images. Search engine spiders can’t read all the text in an image, and so a search engine can’t index and understand the content of an image.

Also, make sure to include an ALT attribute with images. The American with Disabilities Act says you should always describe the image on the page for the vision impaired. Ensure your images have proper descriptions associated with them, and if appropriate, keywords for the page. ALT attributes are also required of validated HTML code.

For videos, there’s a whole slew of optimization best practices, including optimization on YouTube, Vimeo and other video hosting sites. Read our guide on 10 video SEO tips to improve SERP rank.

12. Structured Data Markup

Structured data clarifies for the search engine what content on your page is about. Specifically, it helps the search engines understand what type of information you’re presenting.

On your company’s About page, for example, use structured data markup to indicate your street address and phone number so it has the potential to show up on a SERP.

Along with a location and phone number, other common data types you can use mark up are reviews and ratings, such as on a services page or product page, and events.

There are various structured data markup languages: microdata, microformat and RFDa, and the most often discussed Schema. For more on how to implement structured data on your site, check out How to Use Schema Markup to Improve Your Website Visibility in Search.

 13. Social Markup

Social markup, or social meta tags, refers to the code used to enhance content on Facebook, Twitter or Pinterest.

Facebook Open Graph tags, Twitter Card markup and Pinterest Rich Pins are the major social markup tags. Content in these tags dictate what image and text will show up on Facebook, Twitter or Pinterest when someone posts your content on social networks.

By specifying social markup in your HTML, you can ensure you look your best on social media.

There are six types of Rich Pins: app, movie, recipe, article, product and place.

The Twitter Card types are: Summary Card (with or without a large image), Photo Card, Gallery Card, App Card, Player Card and Product Card.

The basic Open Graph tags are title, image, and description; Google+ will use the Open Graph tag content to generate a preview, and Twitter will fall back on Open Graph tags if no Twitter Card markup is specified.

14. URL Optimization

Use dashes rather than underscores for URLs. Underscores are alpha characters and do not separate words. Dashes (or rather, hyphens) are word separators, but should not appear too many times or it could look spammy. For more on this topic, check out this post by Google’s Matt Cutts.

You also want URLs to be descriptive and contain keywords, without being spammy. And shorter URLs are preferable to long URLs.

15. Fully Qualified Links

If you make your internal links fully qualified, there’s no question by search engine spiders, browsers, etc., as to where the file is located and what it’s about. If your link looks something like “../../pagename” (a relative link), then it may result in crawl issues for some search engines.

Rather than relative URLs, use fully qualified links ( The sitemap should always have fully qualified URLs.


16. Content Freshness

Make sure to periodically review your content (web pages and blog posts) to make sure that it is up to date.

For example, this very checklist is continually refreshed as SEO best practices evolve with search engine guidelines.

From Google’s Search Quality Raters Guidelines: “unmaintained/abandoned ‘old’ websites or unmaintained and inaccurate/misleading content is a reason for a low E-A-T (expertise, authority and trust) rating.”

What’s on your site that needs a refresh? Update it.

17. Make JavaScript and CSS External

You want to be sure the most important code is the first thing the search engine bots crawl. Work to ensure there aren’t unnecessary lines of code above the body text by externalizing JavaScript and CSS code that gets in the way of keyword-rich content.

Sitewide Optimization

In March 2014, a document called the Google Quality Rating Guidelines introduced the terminology E-A-T to the SEO community. A shorthand way of referring to expertise, authority and trust, E-A-T is now a pillar of search engine optimization.

A site as a whole should signal expertise, authority and trust while conveying subject relevance and optimizing for search engine accessibility. The following items address this.

18. Contact Information

An explicit E-A-T signal, the search engines expect that a trustworthy site will clearly and visibly include contact information, such as a phone number and address.

19. Testimonials

Another E-A-T signal, testimonials located on your site supports your authority as a business and your value to your customer base. Testimonials are great for signaling your value to your human visitors, too!

20. Privacy Statement

Having a privacy statement on your site is considered a trust signal for the search engines. In addition to bolstering your trust with Google and Bing, it’s a best practice to include one. A privacy statement lets site visitors know what you’re doing with any data you collect about them.

21. Text Navigation

Verify there is text navigation, not JavaScript or Flash navigation that spiders can’t see. Make sure you at least have text navigation on the bottom of the page if there aren’t any spiderable navigation links in the top nav. This is a search engine accessibility issue.

22. Sitemaps

Your site should have an HTML sitemap, and every page should link to that sitemap, probably in the footer. You should also have an XML sitemap you submit to search engines. If you already have sitemaps, check them regularly to make sure they’re current.

You can learn how to create a sitemap for users and search engines to easily access all areas of your site in our SEO Tutorial.

23. Robots.txt File

The Robots.txt file tells the search engine spiders what not to index. It’s important this file exists, even if it’s empty. Also make sure the file doesn’t accidentally exclude important files, directories or the entire site. (This has been known to happen!)

24. Keyword Strategy and Research

The keyword strategy development and research is an ongoing process that essentially never ends. It starts with extensive keyword research and iterates with extensive research. One could write novels about this topic; just know it’s part of any solid SEO checklist.

Our SEO Tutorial will get you started and includes a free version of the SEOToolSet Keyword Suggestion Tool.

25. Linking Strategy

This section warrants way more than just a few sentences, but it should be noted as part of the SEO checklist. Your internal linking structure typically stems from your siloing strategy. Your inbound/outbound links should be part of an organic, natural strategy in compliance with search engine guidelines, and be monitored regularly.

26. Server Configuration

Regularly check your server, looking for 404 errors, 301 redirects and other errors.

Here’s a free tool, no sign in required, and instructions on how to use the Check Server Page Tool to monitor your web server for errors.

27. Static URLs

Complex, dynamic URLs could be a problem. If your URLs have more than two query string parameters and/or dynamic pages aren’t getting indexed and/or you have a lot of duplicate content, consider converting them to static URLs.

You can also use mod_rewrite or ISAPI_rewrite, as appropriate, to simplify URLs. Rewritten URLs will appear to be static URLs. This tends to be a lot of work, but is a surefire way to address this issue. You can also use the canonical tag to tell search engines that the current page is intended to be indexed as the canonical page.

28. Static Content on Home Page

If you have a home page with content that constantly changes, it can result in diluting the theme of your site and cause poor rankings for key terms. Try to maintain sections of consistent text on the home page.

29. No SPAM Tactics

Make sure your SEO strategy is following Google Webmaster Guidelines and Bing Webmaster Guidelines. If ever in doubt about any of your tactics, you can also refer to what Google accepts for SEO.

30. Duplicate Content

Do a search to see if your content exists elsewhere on the World Wide Web. You may want to check out and use it regularly.

Duplicate content is a problem because it’s a low-quality signal to search engines and can cause your site to rank lower. If you, for example, have three pages on your site with the same content, a search engine will then choose on its own which one to rank for relevant queries — and the page they choose might not be the page you wanted to rank.

Webmaster Tools

What’s an SEO without their tools to surface data that leads to analysis? Just remember, there’s a difference between data and wisdom.

31. Web Analytics

There’s much you could say about web analytics in your SEO strategy. The important thing is to make sure you have it. Ensure your analytics are properly set up and monitor them regularly to find out of if the keywords that are generating traffic are in your keyword list, and that your site is optimized for them.

Per usual, our SEO Tutorial unpacks the role of analytics in the step How to Monitor Your SEO Progress.

32. Webmaster Tools Accounts

Webmaster tools accounts for Google and Bing give site owners insight into how search engines view their sites with reports on issues like crawl errors and penalties. If you haven’t already set up a Google Search Console account, this article will walk you through it. For help setting up a Bing Webmaster Tools account, view the Bing Webmaster Help & How-To Getting Started Checklist.

33. Crawl Errors Report

When a page has a crawl error, it means the search engine is unable to access the page. The first place to begin troubleshooting this issue for Google is the Crawl Errors Report, which can be found in the Crawl section of Google Search Console. In Bing Webmaster Tools, go to the Crawl Information Report in the Reports & Data section. Read more about crawl errors here.

34. Manual Penalty Review

If a manual penalty has been levied against you, Google will report it to you within Google Webmaster Tools. Check the Manual Actions Report within Search Traffic. Read more about the Manual Actions Report here.

You can also find out if you’ve suffered a penalty from Bing. Review the Index Summary chart with the dashboard of Bing Webmaster Tools — if the number of pages for a given site is set at zero, you have been hit with a penalty.

35. Algorithm Updates

If your site is running Google Analytics, use the Panguin Tool to check your traffic levels against known algorithmic updates. If you see any drops or rises in search referrer traffic at a time that coincides with Penguin, Panda and other known algorithm updates, you may be affected by a penalty. Read more about penalty assessment here.

Google is changing its algorithm all the time. The most recent buzz in the industry has been around RankBrain, machine learning — and how new artificial intelligence technology is changing the search results. While optimization for AI is not as straightforward as checking for traffic drops, familiarize yourself with how SEOs should approach RankBrain in our recent podcast episode.

36. Site Speed and Performance

Check PageSpeed Insights in Google Search Console or use tools like to analyze and improve a website’s performance. For more on improving page speed, read Page Speed Issues Overview for SEO.

Want more SEO tips? Our online SEO Tutorial teaches you search engine optimization step-by-step, and it’s free!

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84 responses to “The Always Up-to-Date SEO Checklist”

  1. Madhushalini writes:

    First i must thank for this great article

    well, mostly people focus on backlink building instead internal linking they forget about bounce rate and pageview

  2. TechAspirants writes:

    Great list, thanks for sharing !

    Fresh content and natural backlink profile are very powerful signals in my opinion. Also, site load speed is get more importance.

  3. Yudi writes:

    This is the most detailed list I have come through on On-Page SEO.
    Thanks for the article.

  4. Ontrix writes:

    This is exactly what I was looking for . Thanks.
    I liked that you put optimization for mobile at the very beginning. I will definitely subscribe to your blog.

  5. Vrisha Malan writes:

    This is incredible! It is so true that on page SEO is essential to get top in SERP and pleasure to see such an in-depth report on it! When optimizing your website to grow traffic, it helps to have an SEO checklist or plan to follow to get the most out of your experience and effort.

    Fascinating stuff, I only stumble across you in the last couple of days. Keeping up the great content. I admire your way to describe the post, but one of the quick questions is what you would like to say about the keyword density and content length required in a post? Is keyword density also essential for SEO nowadays?

    Anyways, thanks again for this article. Bookmarked.

  6. John writes:

    This is a really useful list of regular checks that should be done, thanks for sharing.

  7. Paula Allen writes:

    Kalifa – There’s no one-size-fits-all answer to how long a penalty will affect a site’s rankings. It completely depends on the type of penalty, whether algorithmic or manual, as well as whether the website has made any improvements since the last time the search engine crawled it. We have more information on avoiding Google penalties here:

  8. kalifabraham writes:

    Thanks for sharing this! Okay, example if google penalize me… how long it will take?

  9. sheri writes:

    Thanks for the great checklist

  10. OLG writes:

    Great post! Thanks for sharing and reminding everyone about mobilgeddon.

  11. Paula Allen writes:

    Mark: Page load speed is a ranking factor in Google’s mobile search results. Google wants to satisfy searchers with the best user experience possible, especially on mobile devices. If a result takes too long to load, it’s a bad UX.

  12. Mark Abrim writes:

    Thank you for sharing! How come page load speed is a ranking factor?

  13. Paula Allen writes:

    Nelson: Ours, of course! :) Seriously though, that’s a very broad question, and the answer depends on what type of data you’re trying to analyze. If it’s ranking data, keyword data, competitor ranking data, or on-page analysis you’re after, then I do recommend our SEOToolSet:

  14. Nelson Dy writes:

    First of all I want to know which is the best tool in SEO for data analysis?

  15. Nelson Dy writes:

    Content is very important in SEO. Specially these days, google can identify your content. Not only the content but also On page has been effective in SEO google is also focused on on-page.

  16. Jeff - My Rank SEO writes:

    Thanks for the updated list I always wondered about word count and what Google was looking for exactly. This offers a lot better clarity.

  17. Abiya writes:

    SEO is really wonderful optimization in On page & Off page consider with the two relation works on online marketing and internet marketing of two applications. The Internet marketing has the mobile application for analyzing that more keywords of checklist.

  18. Paula Allen writes:

    Christine – Thanks for the feedback! We agree that mobile optimization is of primary importance these days — it’s #1 on our checklist! However, a responsive site is not the only acceptable method to achieve mobile-friendliness. A separate mobile site can rank equally well if it’s done right, and dynamic serving is a third, lesser-used option. We’ve written about all three of these options in our Mobile SEO tutorial here:

  19. Christine de Guzman writes:

    I’ve read other blogs that have the same topic as yours and I think you forgot to include the responsiveness of a website, though your list is almost complete. But still, your post is very informative and I learned something from it. Glad that you shared this.

  20. Sean Browne writes:

    That is the first web page I have ‘favourited’ in months. An awesome piece of content, thank you very much for sharing.

  21. Sheron writes:

    This one article covers every important point of SEO and provides the perfect checklist. I will definitely use this list for SEO in future.

    Keep up the great work!

  22. Adam Volk writes:

    Amazing! Thanks for the great checklist!

  23. Isha with Magento multi vendor extensions writes:

    Valuable and informative tips related to the SEO checklist. Well, I am also dealing with the SEO on regular basis. This is really an amazing list for me. Hope to use your list details :) Thanks

  24. Vijay writes:

    As said building cannot stay if pillar are not strong in the same way a website with on page will never come up top on SERP for targeting keywords. Without on page its way difficult and if you notice from last few google is focusing on page and on content by telling us the keyword density and LSI..

  25. Thinkcode NYC writes:

    Totally agree with the points mentioned in the post. Tile, page content, keywords research plays a vital role in On-page optimization.

  26. Ankit writes:

    On page has been effective since beginning and its clear understanding why google is focusing on page as it for the end user. By having proper on page methods end user can get better and quick results and this will result increase of user.

    If user user will increases then advertisers will automatically increase so as written in article focus on your website architecture

  27. Damon Exum writes:

    I totally agree with all, especially that the title needs to grab the attention of the searcher and that the description is your sales pitch as to why the page should be clicked on. Include the benefit that the visitor will get from clicking on the page and a call to action if space allows.

  28. jeeten writes:

    Well if you notice that on page has been effective and this post clearly explains what we need to do.. remember you also focus on search console error and definitely keyword density.. As we know content is king of seo

  29. Kristi Kellogg writes:

    Aussie, if you press print at the bottom of the page it will give you an option to save as a pdf :)

  30. Aussie writes:

    Perfect checklist for SEO. This one page covers everything about SEO. Please could we have a PDF checklist of this. Thank You

  31. WebTek writes:

    These are great tips! We will definitely use this SEO checklist to help our clients rank.

  32. Robert franklin writes:

    excellent checklist , i found very valuable information what i am searching for SEO.

  33. Grace writes:

    the purpose of web optimization is not just for arising web ranking, but also create more convenience for customers, thanks so much for your practical tips!

  34. Web Design Company In Coimbatore writes:

    this checklist would help to make the web design to suit the seo

  35. sandeep writes:

    Thanks for best seo checklist, i m new in seo it’s help me a lot.

  36. Darlene Hanchett writes:

    Thank you, this helps tremendously!

  37. Virginia Nussey writes:

    Great question, Darlene. I have wondered this myself, so I wandered over to Bruce’s desk to find out. Here’s a definitive answer straight from Bruce.

    The one place where it is useful to include a title tag is on a link. In fact, the Americans with Disabilities Act (ADA) describes use of the title tag on links as a way to increase a user’s accessibility. So if you want to be a good web citizen, use the title tag on your links.

    The title tag is not needed for images. You could theoretically include a title tag on any HTML element (including a paragraph tag!) but it’s not useful to the user, and thus, it’s not valued by search engines. That’s a good rule of thumb: if it can be seen by a user, then the search engine cares about it.

  38. Darlene Hanchett writes:

    We are launching a new website and in the process of performing the on-page SEO at the moment. My question is in regards to Title tags on links and images…

    Are they important to include? OR Are they useful but not required? OR Don’t even bother.

    I’ve searched all over the net and cannot find a definitive answer.

    Any help is greatly appreciated.

  39. Novage writes:

    Thanks for update the check list, we always need to make sure we are doing correct way for SEO.

  40. Kristi Kellogg writes:

    Sweet! High five Christopher!

  41. Christopher Miranda writes:

    Great article! Really glad came upon this!


  42. Seo Course In Chandigarh writes:

    Really wonderful article . Thank for sharing

  43. Virginia Nussey writes:

    It’s all about the #valueadd Peter ;) Thanks for your glowing feedback! Our next plan is to make a printable/download version of the checklist to keep by your desk. Stay tuned!

  44. Peter writes:

    This is a great checklist! I mean, the checklist by itself would provide useful but the fact that every point has a detailed explanation and link to valuable content is what makes it great :)

    This just goes to show you how much work needs to be done just to keep everything up to date.

  45. Virginia Nussey writes:

    Yes! Glad to hear you find it useful, Vivek!

  46. vivek writes:

    Thanks for sharing the checklist, we are also using same checklist.

  47. Virginia Nussey writes:

    Ben, the part about searching for your business with a voice search is an addition in this latest update! It’s one of Bruce’s top mobile SEO tips! Happy to share.

  48. Ben writes:

    Thanks a lot for sharing information mobile usability and the most important thing i got knowledge about keywords search by voice , yes its most important thing we should follow while doing seo . Once againg thanks a lot for sharing this information .

  49. Virginia Nussey writes:

    Always appreciate your feedback, Andy!

  50. Andy kuiper writes:

    Fundamentals are crucial – Great list – thanks :-)

  51. Virginia Nussey writes:

    Yes! Fantastic list, Bahrati! Thanks for sharing yours!

  52. bharati ahuja writes:

    Would like to share our checklist:

    1. Title Tags
    2. Description Tags
    3. Image Alt Text
    4. Logo Mark Up
    5. H1 Tags (only 1 per page)
    6. H2 Tags
    7. URL Optimzation (length and Path)
    8. Image Name Optimization(alt + name)
    9. Broken Links
    10. Landing Pages
    11. Site Architecture And Navigation
    12. Videos
    13. Social Media Integration
    14. Local Search (Google Places and Maps)
    15. Robots.txt
    16. canonical issues
    17. XML Sitemap
    18: Responsiveness
    19. Facebook Open Graph (Blog)
    20. Twitter Cards (Blog)
    21. Customized 404
    22. Schemas
    23. Site Speed
    24. Webmaster Tools
    25. Google Analytics
    26. Duplicate Pages
    27. Redirects
    28. Indexing And Crawling
    29. Content Keywords Co-relation In Search Console
    30. Search Queries In Search Console
    31. Domain Authority
    32. Blog
    33. Google My Business Account
    34. Accelerated Mobile Pages (recently Added)

  53. Superior It Services writes:

    All the thing written here is compulsory if you want to improve you ranking or visibility in a search Engine.

  54. Mark writes:

    I wish some of my clients would read this page to show them that I am not full of crap. Very well put together and I will definitely will be using this to show some of my clients. Thanks

  55. Virginia Nussey writes:

    Great point, Chandan. Redirects could definitely have a place in this checklist. Adding this to the queue for a revision! Thank you for the feedback.

  56. Chandan writes:

    Great SEO checklist indeed. Solving canonical issues and other need of 301 or 302 redirection could have been included in the checklist.

  57. Ankit Chauhan writes:

    On Page SEO mostly comes down to understanding how write for people, so following the standards in terms of organization and communication that newspaper publications, academic papers, and books utilize will definitely impact results. Great post!

  58. shravan kumar writes:

    Thanks for the information! It is very useful to SEO beginners to rank their page on google.

  59. Paula Allen writes:

    Mallory: That’s a good question that every business website has to answer. If your website visitors will benefit from seeing the services you offer, which I assume they would if they’re vetting your business, then you should find a way to show them. The bigger question is HOW you should organize that information and present website content lining up with each of your services.

    Your content needs to be siloed into logical categories. For instance, if you are a general contractor that does roofing, plumbing, and others, then consider having a main silo landing page all about roofing, which could list all your different roofing-related services and link down to subpages about them. You’d also want other silos for the other categories of services. However, if you are a roofing contractor solely, then you’ll want to think about how people search and organize your site accordingly. If you believe visitors search by type of roofing service (as opposed to some other criterion such as location, materials, or other), then you might list your different types of roofing services in your navigation and maybe on your home page.

    We have several pages on this site that explain the practice of siloing in depth. See as a start.

  60. Mallory writes:

    Is it a bad idea (or will it hurt) your SEO if you list out your services? Example for a roofer
    – roof replacement
    – re reoofing
    – roofing tear offs

  61. Băng cản nước writes:

    Now I understand how to rank blog on Google page

  62. mang chong tham writes:

    Keywords Tag is the most important

  63. sasirekha writes:

    Thanks for sharing this valuable and informative post about SEO Checker. As an SEO beginner, it helps a lot!

  64. Dimitriou Michail writes:

    For the 29 (website speed) here is the best tool to check the site speed:

  65. Jitendra Singh writes:

    Thanks a lot, Jessica
    a very helpful seo checklist to making “Plan of Action” for any websites.

  66. srinivas nuvvula writes:

    To the point, informative and really valuable piece of content on SEO. The only thing I missed is structured data. Other than that this article is so much complete that it can be a reference resource for any newbies in this industry.

  67. Josh writes:

    A lot more comprehensive than my SEO checklist. Nice one. 101 good pointers that can be applied to help SEO.

  68. Mehedi Hasan writes:

    This is a great post to me . Now I understand how to rank blog on Google page . Happy Blogging .

  69. amit Singh writes:

    I want to know that , will google penalty always affect our rankings or it will helps my ranking ?

  70. Virginia Nussey writes:

    Thanks, Jessica. It really is! So thank you!

  71. Jessica Lee writes:

    Nice update BCI team! This is the gift that keeps on giving. ;)

  72. Soumya Roy writes:

    To the point, informative and really valuable piece of content on SEO. The only thing I missed is structured data. Other than that this article is so much complete that it can be a reference resource for any newbies in this industry.
    Thanks for sharing, Jessica.

    Soumya Roy

  73. vaibhav writes:

    excellent checklist , i found very valuable information what i am searching for SEO.

  74. James Jseo writes:

    Like the updated version for 2015, thanks Jessica

  75. Jessica Lee writes:

    You’re right, having engaging content on your web pages outside of just text is great for user experience — which is what Google is most concerned with. This isn’t a complete SEO checklist — we could write entire books about that (and actually, we have!), so adding sections on videos and images certainly would be beneficial to this list. Visuals are a great addition to any Web page. Thanks for your comment, Ryan!

  76. Ryan writes:

    Very thourough checklist. Great information Jessica, thank you so much. Is not having ANY images considered harmful to SEO? For some reason I was under the impression that Google tends to rewards sites with media such as video and images.

  77. Nick Stamoulis writes:

    Great overview of SEO. You make an important point regarding numbers 2 and 3. The title needs to grab the attention of the searcher and the description is your sales pitch as to why the page should be clicked on. Include the benefit that the visitor will get from clicking on the page and a call to action if space allows.

  78. arlene aranzamendez writes:

    Thanks for this seo checklist Jessica, it clears up my mind on how to use the meta tags properly to improve my search engine ranking..

  79. Jessica Lee writes:

    You’re welcome, Kent. Have a great week.

  80. Kent writes:

    HI Jessica, thanks for sharing the list, will include to my company SEO List.

  81. Jessica Lee writes:

    Oh good — glad it’s helping. Thanks for taking the time to tell us, Jared!

  82. Jared Yaple writes:


    I’ve been trying to organize a checklist for SEO that will speed up the process of auditing sites for clients.

    This list is excellent!

    Thank you,


  83. Jessica Lee writes:

    Hey, fellow Aztec! I *just* found out a couple months ago they closed down the bar on campus (guess it was old news); I spent many sunny afternoons studying outside on the patio with a cold beer. Glad you enjoyed the post, Adam. Take care!

  84. Adam Ricks writes:

    Great piece Jessica. Valuable tips in there. Fellow Aztec here. Go Aztecs!

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