SEO Penalty Audit Service
The SEO Penalty Audit Service provided by Bruce Clay Inc. gives clients an in-depth analysis of their website that identifies areas where the site fails to meet Google best practices and where repairs are needed to overcome a ranking drop.
Clients quickly learn the factors seen as resulting in the penalty, and receive a repair roadmap. Our SEO Penalty Audit produces a document designed to identify Google penalty issues (usually related to Google’s algorithm updates or quality factors) and lay out actionable task lists and procedures for correcting problems with the site.
Implementation of this recovery roadmap is normally left to the client. As an option, we offer Google Penalty Repair Services to supplement our audit report and to aid with Google Penguin recovery, in particular. If time is money and you need prompt and trained recovery services, then contact us for a quote.
What the SEO Penalty Audit Service Includes
Issues with Google penalties have become all-too-common, and sites need to know how to recover their lost traffic and revenue as quickly as possible. The SEO Penalty Audit Service produces a series of “engineering” task lists delivered incrementally and then summarized in a formal, detailed report. This report covers major organic search engine ranking factors that are not properly implemented on your website or link networks. Our analysis identifies the barriers to SEO that should be repaired immediately.
This project takes an estimated five to eight weeks, with periodic reports delivered approximately every 10–14 days to address your ranking issues.
For details on this program please contact us now!
To help your site recover from link-related penalties (the most common kind), we address the following topics, and a few more:
- Link analysis – Inorganic/unnatural link evaluation
- Link analysis from Google Search Console link reports
- Link analysis utilizing our proprietary tools
- Anchor text analysis
- Identification of links that need to be pruned, general link-pruning guidelines, and recommendations for how to submit for reconsideration.
- On-page Google Guidelines violations testing (spam audit) – Check to find on-page spam violations (cloaking, hidden text, hidden links, etc.). We evaluate the home page plus up to eight top silo landing pages or different types of pages (such as category, subcategory, product pages).
- Content quality evaluation – A check for duplicate content and other poor quality content
- Detailed plagiarism check for main content
- Penguin penalty check – Check for any other possible Penguin-related problems, such as the “cupcake effect” or “over-optimization,” as research indicates appropriate
Penalty Repair Services
We also offer Google penalty removal and cleanup services as a continuation of our SEO Penalty Audit. Clients can choose to have us provide Google Penalty Repair Services in conjunction with our audit report. This is often in the area of link pruning necessary for Google Penguin recovery, but could involve any of our services appropriate to the penalty removal.
The amount of time needed for penalty recovery is difficult to determine in advance. Undesirable linking websites may be out of business, uncooperative, or happy to comply, and the project could be lengthy depending on the number of low-quality backlinks. We will quote for time estimated to clean up the Google penalty, but we cannot guarantee results because of the third-party nature of the problem (dependent on Google and external sites that are beyond our control). But if the cleanup is not done, then the penalty remains — so there is usually no choice but to remove/disavow bad links.
The fee for our SEO Penalty Audit Service varies per project. Very large sites will have a higher fee proportional to the site complexity and level of damage needing repair. We can also handle Google penalty-recovery implementation if you need help with that too.
To get a free quote for our SEO Penalty Audit or other search-marketing services, please complete the SEO proposal request form.
We also offer the following search engine optimization service programs:
Sometimes a site gets penalized not by an algorithm but by a manual action. Here we outline steps you can take to help your site recover from a manual penalty.
The last resort of a link pruning process is the search engines’ disavow links tools. When all your attempts to rid your site of a few last poisonous backlinks have failed, follow this guide to tell the search engines you’re disavowing the links.
Learn the right way to go about getting links. Attracting quality inbound links helps your website rank higher in search engines. This lesson from our SEO Guide shows how.
Bruce lays out dozens of ideas for attracting natural links that can boost your site’s authority without jeopardizing your site’s trustworthiness.