7 Keyword Suggestion and Research Tools to Figure Out the Right Keywords for Your SEO Strategy

Keyword research is a big job, and you need the right tools to do it successfully. There are plenty of keyword suggestions and research tools on the market — here are seven of them (in alphabetical order) you should be using to better meet your audience’s needs and rank better in search.

  1. Answer The Public
  2. Bing Webmaster Tools Keyword Research
  3. Google Ads Keyword Planner 
  4. Google Trends
  5. Keyword Generator (Ahrefs)
  6. Keyword Suggestions (SEOToolSet)
  7. QuestionDB

FAQ: How can I leverage keyword research tools to enhance my content strategy and SEO efforts?

1. Answer The Public

Answer The Public serves questions and phrases related to your keyword by using autocomplete data from search engines.

Add the data to your keyword research list, then write content to address each relevant question or phrase. You can write a separate webpage for each question or phrase, or include a bunch of them within one article (you might even rank for a featured snippet if you do it the right way).

Answer The Public search results for the query "cat sweaters."
Image source: AnswerThePublic.com

You can do a couple of searches for free each day, or upgrade to a paid subscription.

2. Bing Webmaster Tools Keyword Research

If you’re trying to compete in Bing, then you’ll want to use its Webmaster Tools keyword research tool to discover the keywords and phrases people are using on the Bing search engine.

Take your seed list of keywords and input them into the tool. The keyword tool will suggest matching or relevant keywords related to them, including search volume and trends. Keywords suggestions fall into the following three categories: related, questions, or newly discovered.

Bing Webmaster Keyword Research Tools results for the query “how to do SEO.”
Keyword Research results for the query “how to do SEO”

Plus, the tool also provides the top-ranked URLs for the root keywords and can also give data on the keywords that are already driving traffic to your website. There are all sorts of filters you can apply to the data to refine it as well.

Bing Webmaster Tools keyword research feature is free for those who have an account.

3. Google Ads Keyword Planner

The Google Ads Keyword Planner is not just for advertisers; it’s also a handy SEO keyword research tool for websites competing in Google.

Input your seed list and the keyword suggest tool will help you find the most relevant keywords. Or, you can enter your website and Google will look for keywords related to the content.

The Keyword Planner gives data on search volume and will provide bid estimates for advertisers (which can also help gauge how competitive a keyword in organic search will be). You can narrow down your search by using various filters as well.

Screenshot of Google Ads Keyword Planner results for the query "SEO services."
Image source: Google Ads

Keyword Planner is free for anyone who has a Google Ads account.

4. Google Trends

Google Trends offers — you guessed it — trends on search queries. You can enter a given keyword and get various data points on it, including:

  • Interest over time
  • Interest by region
  • Related topics
  • Related queries

You can also apply filters like what type of search — web search, image search, news search, etc.

Screenshot of Google Trends comparison results for "SEO services" and "how to do SEO."
Image source: Google Trends

You can also check out the Trending Now page to see what’s currently trending around the world. This can be useful for writing on timely topics.

Google Trends is a free keyword research tool.

5. Keyword Generator (Ahrefs)

Ahrefs’ Keyword Generator is a keyword suggestion tool that lets you enter up to 10 words or phrases and generates keywords for the search engine of your choice (there are nine of them), including Google, Bing, YouTube, Amazon and more. Filter by country.

The data is offered up into six categories of keyword types, including: Phrase match, having the same terms as your seed list, keywords the top-competing pages also rank for, search suggestions via autocomplete, newly discovered keywords and question formats.

Get data like keyword difficulty scores and search volume for each keyword listed. You can use filters to find those keywords with good search volume and low competition (the sweet spot!).

Screenshot of Ahrefs keyword idea results for "SEO."
Image source: Ahrefs.com

Also, find out any SERP features associated with that keyword (a must when you are doing a whole-SERP SEO strategy). And, you can use this tool to find out SEO metrics on the top-ranked webpages for a term, too.

You can use the free version with limited functionality, or try a paid trial for a small fee. After that, if you upgrade to a subscription, the Lite version is $99 per month, and the Standard version is $199 per month at the time of writing.

6. Keyword Suggestions (SEOToolSet)

Of course, we have to mention our solution to keyword research, too, and that’s our Keyword Suggestions tool, which is part of our SEOToolSet®.

With the Keyword Suggestions tool, you can find terms that are semantically related to the keywords in your seed list. The tool can provide search activity for each keyword, three metrics to indicate competitiveness, categories, and a trending chart.

Results from the Bruce Clay SEOToolSet Keyword Suggestions Tool.
Image source: SEOToolSet Keyword Suggestions Tool

The SEOToolSet allows you to research keywords further by presenting more data, including keyword relative “activity” as a search query.

You can use the Keyword Suggestions tool for:

  • SEO research
  • Content planning
  • Discovering word associations for video descriptions
  • Finding keywords you might want to exclude from your PPC campaign, and more.

The SEOToolSet offers a free trial and then is $24.95 per month after that. The free version of the Keyword Suggestion tool will serve up five related words and phrases to your keyword (entered one at a time) pulled from search engine data.

7. QuestionDB

QuestionDB allows you to enter a broad keyword and find relevant questions related to it, pulled from its database of more than 32 million questions that “have been asked on various websites over time.”

QuestionDB sample results for the query "protein powder."
Image source: QuestionDB.com

The generated list will give you the relevant questions for keywords, plus volume and difficulty data from DataForSeo, an SEO data API provider. (“Keyword difficulty represents the median backlink profile strength of the top 10 webpages ranking for a specific keyword,” according to DataForSEO.) From here, you can view related topics and download the list of questions.

QuestionDB is free with limited functionality, offering 50 results per search. You can upgrade for deeper dives into the data and unlimited searches for $15 per month at the time of writing.

Keyword research is not a small feat, and the right tools can help you get the keywords most relevant to your audience and your business. For more on keyword research, check out:

Don’t have the time or resources to conduct thorough keyword research? Let our SEO experts do the work for you. Schedule a free 1:1 consultation to discuss how we can help.

FAQ: How can I leverage keyword research tools to enhance my content strategy and SEO efforts?

Navigating the complexities of content strategy and search engine optimization demands strategic precision. Keyword research tools are beacons of insight, guiding your content toward relevance and your SEO efforts toward success.

Engaging in a comprehensive content strategy necessitates more than just high-quality writing; it involves strategic keyword integration. Keyword research tools serve as the compass in this journey. By delving into these tools, you uncover trending keywords and gain insights into what your target audience seeks. This valuable understanding empowers you to curate content that resonates deeply with your readers.

Seamless integration of meticulously researched keywords directly influences your search engine rankings. Search engines thrive on relevancy, and these tools offer you the means to align your content with user intent. As you strategically pepper your articles with these keywords, you provide search engines with clear signals, ultimately enhancing your chances of climbing the results ladder.

One key advantage of leveraging keyword research tools lies in uncovering untapped niches. These tools illuminate the uncharted terrain of long-tail keywords, where competition might be less fierce and relevance is more attainable. Incorporating these hidden gems into your content enriches your strategy and helps you reach a more targeted audience.

Beyond keyword discovery, these tools facilitate monitoring and adaptation. Continuously tracking keyword performance offers insights into user behavior shifts. As search trends evolve, these tools empower you to adjust your strategy in real time, ensuring your content remains aligned with your audience’s evolving needs.

Keyword research tools transcend mere words; they are the compass, guide and beacon illuminating your path to successful content strategy and SEO. By harnessing their power, you position your content to resonate with audiences and increase search engine ranks.

Step-by-Step Procedure: How To Leverage Keyword Research Tools for Enhanced Content Strategy and SEO

  1. Understand the significance of keyword research in content strategy and SEO.
  2. Familiarize yourself with different keyword research tools available in the market.
  3. Research your target audience’s preferences, interests and pain points.
  4. Explore trending keywords related to your niche using keyword research tools.
  5. Identify long-tail keywords that align with your content’s focus.
  6. Analyze the search volume and competition level of selected keywords.
  7. Prioritize keywords with a balance of search volume and competition.
  8. Incorporate relevant keywords organically into your content.
  9. Ensure that keywords match user intent and enhance the overall reader experience.
  10. Monitor the performance of integrated keywords using tracking tools.
  11. Adapt your content strategy based on emerging keyword trends.
  12. Utilize keyword research tools to identify content gaps and potential niches.
  13. Create content that addresses specific long-tail keywords and user queries.
  14. Incorporate keywords in key areas such as headings, subheadings and meta descriptions.
  15. Regularly update your content to reflect evolving keyword trends.
  16. Engage in competitor analysis to identify keywords driving their success.
  17. Leverage keyword research tools to refine and optimize paid advertising campaigns.
  18. Collaborate with your SEO team to align keyword research with technical optimization.
  19. Continuously educate yourself on emerging SEO and content trends.
  20. Keep a pulse on your audience’s preferences to consistently refine your keyword strategy.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.

Comments (3)
Still on the hunt for actionable tips and insights? Each of these recent SEO posts is better than the last!

3 Replies to “7 Keyword Suggestion and Research Tools to Figure Out the Right Keywords for Your SEO Strategy”

I loved your breakdown of the different tools and the real-world examples of how they can be game-changers. The analogy of keyword research being like a detective solving a case was not only entertaining but super relatable.

I just finished reading your article on keyword suggestion research tools, and I have to say, it was an eye-opener! Your insights were not only informative but also incredibly practical. As someone who’s been struggling to find the right keywords for my website, your suggestions have come at just the right time.

Thanks for the sharing this information with us..


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