SEO Archives - Bruce Clay, Inc. BlogMarch 29, 2019
Keyword research tools are useful — until they don’t have enough data for your keywords.
You need to select phrases worth targeting. But many keyword tools lump variations together, like singulars and plurals. And they may ignore regional differences altogether.
Google Trends can shed light on your keyword research. It gives relative search volume data — helping you choose between close alternatives, discover regional preferences and more.
Here, I’ll show you five ways to use Google Trends to make enlightened SEO keyword choices …
March 12, 2019
When you search, do you find exactly what you’re looking for the first time?
Advanced search operators let you extract everything the engine knows about a specific subject efficiently.
These tricks of the trade can definitely save you time, especially if you’re doing any kind of competitor analysis or SEO research …
February 19, 2019
Both searchers and search engines want webpages to be lightning fast. So it’s no surprise that page speed is a ranking factor in Google’s search algorithm.
Using Accelerated Mobile Pages (AMP) is one way to speed up your webpages for people using mobile devices. But you should only go to the time and expense of implementing AMP if it’s the best solution for YOUR site …
January 30, 2019
If you can optimize it, you should. And images are no exception.
The images on your website represent another way to drive organic search traffic. Often overlooked, Google Image SEO can be just as important as optimizing your webpage text.
First, we’ll take a quick look at what’s new with Google Images. Then we’ll cover how to SEO images in 16 steps.
December 18, 2018
Digital marketing conferences in 2019 will be held from San Diego to Singapore and everywhere in between. Whether you’re into SEO, PPC advertising, content marketing, social media, big data, UX or general business growth, you can find events just right for you.
Why attend an in-person marketing event? We think there’s no better way to grow professionally than to experience the whirlwind of information, education and networking that a live event provides.
Newly updated for 2019, our Digital Marketing Conference Calendar contains more than 350 events worldwide! It’s organized in three ways: by region, by topic focus, or by month on a calendar that you can also download.
November 20, 2018
We often see questions from people wondering why their site isn’t ranking, or why it isn’t indexed by the search engines.
Recently, I’ve come across several sites with major SEO errors that could be easily fixed, if only the owners knew to look. While some mistakes are quite complex, these are a few of the often overlooked “head slamming” errors.
So here are seven SEO fails — and how you can avoid making them on your own website.
November 13, 2018
“SEO audits” can mean different things to different people. In general, an SEO website audit identifies issues that hinder a site’s ability to be found in search results and recommends changes to fix those issues.
What’s the end goal of a technical SEO audit? To help you improve the site’s search visibility and bring in more organic traffic.
But the approach to SEO audits varies across practitioners and agencies. Which approach fits you best depends on many factors …
November 7, 2018
In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this version as an in-hand to-do list or basic audit outline.
October 30, 2018
Thinking about the future of SEO is a habit of mine. I like to anticipate where things are going, and no doubt this has helped me keep my SEO consulting business headed in the right direction over the past 22 years. Thought leadership is fun!
In an industry like organic search engine optimization, the pieces never stop moving for long …
Anticipating the future of SEO, Bruce Clay advises websites how to prepare for when organic results disappear from Google search results above the fold. Read the article.
February 20, 2018
The relationship between a business and its SEO consulting firm is a delicate balance of give and take.
In order for an SEO strategy to deliver the best results, the SEO consultant must give accurate and useful recommendations, and the client must take that guidance and implement those recommendations.
This is a team effort where the consultant solves problems and mentors the client, and the client then learns and implements. Seems fairly straightforward, but it’s not always so.
You have no doubt experienced this in your business. A project can have great energy at the outset. But as time passes, progress can be delayed and momentum stalled for a variety of reasons.
Here’s the good news: We’ve observed that there are five common roadblocks affecting SEO consulting projects that can absolutely be surpassed — once you know how to identify and push through them. In this article, I’ll go over the five common issues that threaten an SEO consulting project’s success AND how a business can overcome them:
- Misaligned expectations
- Time constraints
- Budget constraints
- Lack of SEO knowledge
- Website back-end and architectural issues