Bruce Clay
Search Marketing > Paid Search/Online Ads

Category: Paid Search/Online Ads

Articles and insights about pay per click (PPC) search marketing and online ads, from the Bruce Clay Blog.

Marketing professional wonders if he should bid on branded terms in a PPC campaign.
PAID SEARCH/ONLINE ADS

Should I Bid on Branded Keywords in Our PPC Campaign?

Posted by Bruce Clay on September 13, 2021
Sign displaying the words "questions" and "answers."
PAID SEARCH/ONLINE ADS

The CMO’s Guide to Quora Ads in Less Than 5 Minutes

Posted by Bruce Clay on May 26, 2021
Click of mouse may be fraudulent.
PAID SEARCH/ONLINE ADS

A CMO’s Guide to Google Click Fraud in Less Than 5 Minutes

Posted by Bruce Clay on November 17, 2020
Consultant for PPC with a client.
PAID SEARCH/ONLINE ADS

6 Questions to Ask Your Next PPC Agency

Posted by Bruce Clay on October 29, 2020
Pay per click.
PAID SEARCH/ONLINE ADS

What Are PPC Services and Why Do You Need Them?

Posted by Bruce Clay on October 27, 2020
PPC audit analysis charts.
PAID SEARCH/ONLINE ADS

What Is a PPC Audit? Why Are PPC Audits Important? And How Do You Do a PPC Audit?

Posted by Bruce Clay on August 17, 2020
Google search PPC ads.
PAID SEARCH/ONLINE ADS

What Is PPC? Why Should You Do PPC? How Do You Do It?

Posted by Bruce Clay on May 4, 2020
Man seeing search ads on screen.
PAID SEARCH/ONLINE ADS

3 Simple But Powerful Search Ads Strategies To Use Right Now

Posted by Bruce Clay on April 27, 2020
PAID SEARCH/ONLINE ADS

How Close Are We to Search Engine Marketing Running Itself?

Posted by Armen Keshishian on November 20, 2017
PAID SEARCH/ONLINE ADS

Why You Won’t Recognize Google Local Listings in a Year: Home Services Ads Explained by Bruce Clay

Posted by Bruce Clay on December 12, 2016

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