Yoast SEO: Plug In the Gaps with Bruce Clay SEO WP

Bot made from cords plugged in to each other.

If you’re like millions of other WordPress publishers, you’re either using or have at least heard of the Yoast SEO plugin. This plugin has allowed publishers from all backgrounds to easily integrate basic SEO into their sites.

It is a favorite, clearly a market leader, and one that we recommend. If you are not using it, you are missing out on a great tool. And even though Yoast is a household name in the world of plugins, and our recommendation, many others have come onto the market. It’s not uncommon for website owners to select a handful of their favorite SEO plugins to accomplish everything they need to do on their site. So I am sure that it will be one of many plugins that you use.

We launched our own WordPress plugin last year to help plug the gaps left by other WordPress SEO plugins out there — including Yoast SEO.

But the good news for Yoast SEO fans: You don’t have to choose between our plugin and theirs. The Bruce Clay SEO plugin is fully compatible with Yoast SEO.

We add more power to WordPress by providing non-competing information. We simply give you more data.

Now I’ll show you exactly where our SEO plugin fills in the gaps, including:

Real-Time SEO Guidance

The biggest difference between Yoast SEO and the Bruce Clay SEO plugin is that our plugin is powered in real time. Our software-as-a-service (SaaS) tools give advanced analysis right in WordPress.

Our robust SEOToolSet® is the force behind the plugin. And, this is complemented by Google Analytics and Search Console data.

What that means is that all recommendations are calculated, in real time, based on your specific competition in the search results and your website — not general recommendations.

Why is this necessary? It’s because each search query produces different search results and a new set of competition to analyze. We wanted to make sure that the SEO guidance was specific to the insights found when looking at the pages that are ranking right now.

This SaaS functionality impacts every feature of the plugin that I’ll highlight today.

Meta Information

Yoast SEO

Yoast SEO’s snippet preview allows you to view what the page’s meta information (title plus description) might look like in the search results. It will serve a message if the meta info is too short or too long based on SEO best practices. It will then allow you to see what your meta description would look like in the search results within a preview tool.

Screenshot of Yoast SEO snippet editor.
Image source: How to Craft Great Page Titles for SEO, Yoast.com

Bruce Clay SEO WP

Our SEO plugin ensures your meta information is on par with the top-ranked pages for your keywords. After analyzing the search results in real-time, you get a recommended word count for your title and meta description.

Bruce Clay SEO gives meta information recommendations.

You can then switch back to Yoast SEO to view your proposed meta title and description in the snippet preview tool.

Note: For websites that don’t use Yoast, the Bruce Clay SEO plugin lets you edit meta information. But we keep those features tucked neatly away if Yoast is active, to avoid any conflicts.

Content Word Count

Yoast SEO

While Yoast SEO offers a great many ways to optimize content, one feature it’s lacking is the ability to properly target word count for your webpage.

Bruce Clay SEO WP

Our SEO plugin gives you the target word count for your article before you start writing based on the top-ranked pages in the search results. We use patent-pending technology to review top-ranked pages for your keyword phrase. This competitive analysis determines what characteristics the search engine is rewarding.

Bruce Clay SEO plugin gives target word count.

This lets you know, for example, if the top-ranked pages fall into the 2000-word range or the 800-word range. There’s no use creating a monster webpage in hopes of ranking if the top-ranked sites all have shorter webpages.

Content Readability

Yoast

Yoast SEO can give you guidance on the readability of your content, and show you where you can improve it. This is based on Yoast SEO’s research and opinion of what makes text readable.

Yoast SEO readability information.
Image source: How to Use the Readability Analysis, Yoast.com

Bruce Clay SEO WP

Our WordPress SEO plugin adds to this the reading level of your content compared to your competition’s.

It computes the reading grade level to target based on the currently ranking pages in the search results for your keywords. This effectively tells you what readability level Google thinks is appropriate for the subject matter. This is useful because an author commonly writes to their own level, not that of their target personas. Now you can see if the grade level is too high as it is being written.

Bruce Clay SEO shows readability score.

You can then use Yoast’s readability analysis to pinpoint where you might be able to improve the readability, then recheck your score in our plugin. Or you could use the Hemingway App to get your content to the grade level it needs to be. In my opinion, the Hemingway App with our tool is always a starting point.

Performance Tracking

Yoast

Yoast does not currently have content or mobile performance tracking within its plugin.

Bruce Clay SEO WP

Rich analytics powered by Google tools can be viewed right within our plugin.

A flagship feature of our plugin is the ability to track content performance — by post or by author. For the first time, writers can see the market response to their work, right in WordPress.

You can discover your top-performing content across the entire site by looking at things like:

  • Average ranking position
  • Impressions in the search results
  • Click-throughs from the results

Also, if you have multiple authors adding content on your site, it can be useful to see which author has the top-performing content based on things like:

  • Page views
  • Time on page
  • Bounce rate

This data is critical to content managers struggling to manage large writing teams. It can also offer some fun competition as writers compare their performance.

Bruce Clay SEO plugin shows content ranking data.

Another feature identifies any issues with the site’s mobile usability and performance.

Bruce Clay SEO mobile performance tab.

Compatibility with Yoast SEO: How It Works

By now you’re probably thinking of all the ways you can use Yoast SEO and Bruce Clay SEO WP plugins together. But you may be wondering how to actually do so.

When you install our plugin, it detects whether you also have an active Yoast SEO plugin. Then the Bruce Clay SEO interface automatically hides any overlapping features. That avoids conflicts and stepping on each other’s toes. (Did I mention I like their tool?)

Compatibility with Yoast is built in to the plugin.

That way you can continue to use features you know and love in Yoast while getting the added benefit of our features. And both are right within your WordPress page editor.

Bruce Clay SEO WP + Yoast SEO = Better SEO

It is obvious to everybody that you will not get every feature you want in a single WordPress SEO plugin. But the good news is that you don’t have to worry about that.

Using Yoast SEO and our plugin together gives you better SEO insights and more functionality.

Here’s where you can get your free trial to the Bruce Clay SEO WP plugin.

Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn and other social networks from Bruce's author page.
Comments (3)
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3 Replies to “Yoast SEO: Plug In the Gaps with Bruce Clay SEO WP”

Hello, dear Bruce. And dear team of bruce clay. Thank you very much for delivering such high quality products for years. Not only the quality of the content of your texts creates a great added value. Of course I am totally enthusiastic about your web design. How he has managed to develop such a new attractive mobile web design inspires me. And moreover you create the connection to search engine optimization. You have really created a masterpiece. In Germany I work as a lecturer and I recommend your blog for high quality SEO information for years. Great how you have established yourself as experts in this field. I am looking forward to further high-quality information and remain with best regards from Germany. Winni.

Paula Allen

Hello Winni: Thank you for being a long-time reader and sharing our SEO information with your audiences in Germany. That’s wonderful to hear!

Actually one of the most installed plugins is Youst. I think every WP website has Yoast. Useful post Thanks for sharing it that’s truly valuable knowledge about a similar topic. Amazing. Have a more successful day. Amazing write-up always finds something interesting.

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