Time for High-Growth Businesses To Drive Faster

Corvette car driving on open road.

Picture this: You are in a car race with nine other competitors. Your car is tuned and your pit crew is ready. The race is on. You’re speeding along — your competitors are all in front of you, traveling as fast as you or even faster, and you are stuck in last place.

Suddenly, something happens, and all nine cars stop or slow down. Do you stop as well? Or do you seize the opportunity to catch up and pass them? I opt to drive faster.

This is a great allegory that illustrates what businesses have experienced in the past couple of years.

We at Bruce Clay serve as a search marketing advisor to many high-growth businesses. We have examined the situation over the past few years and the potential impact on search. I wanted to provide my current thinking from a market opportunity perspective.

The Covid-19 Event

Starting in 2019, the world experienced something unlike anything else in our lifetimes. The COVID-19 event and the subsequent impact it has had on the health and well-being of people, their businesses, and their livelihoods continue to be a challenge.

Now we are looking at more potential downturns in world economies. Here in the U.S., headlines about wars, shortages, inflation, raising prices, and now recession dominate the airwaves.

Like you, our first concern is the well-being of our families, our employees, and their families, our clients, and our broader business network. To me, the current situation, as dire as it can seem at times, is an opportunity to protect those we care about by driving more business.

Many businesses that have invested in search marketing over the past couple of years have succeeded in driving growth.

In fact, the most common reaction among our client base has been to keep working hard and get creative about operating under a new paradigm while the competition is in shock and paralyzed by current events.

For brick-and-mortars, despite closed doors and empty buildings, many realized new ways of doing business knowing that their websites still persist.

Our advice for clients is to quickly push forward and leapfrog over competitors who are not as nimble. There is a great opportunity to gain traction in the coming months by expanding your search marketing programs.

SEO Growth During and After Covid

The search marketing economy remains very favorable for short- and long-term growth. It was good before COVID-19 and has been great the past few years (not to mention the rapid increase in e-commerce). The demand for online shopping and even information gathering continues to accelerate. People want to be able to find quick believable answers from the internet — the fight for viewership has created an accelerated demand for search placements (highlighting the importance of SEO).

As we face more unknowns, the opportunity to focus your energy has never been better. It is time to correct the flaws in your website, add meaningful, insightful, and compelling content, tune up the performance, and pass the competitors.

In other words: Seize this moment to prepare and improve the business to future-proof your web presence.

Everyone has their own race to win … do not stop and if anything drive faster. Your opportunity lies with your decision right now to either speed ahead or simply stop and be last place. As with any great race, your future depends on your next decision. This is an all-in moment.

The pit crew matters! If you would like to race with a great crew, please do not hesitate to contact us.

FAQ: What are the key factors that contributed to businesses’ success in the post-pandemic era through search marketing?

In the wake of the COVID-19 pandemic, businesses across the globe faced unprecedented challenges. However, some not only managed to survive but thrived in the post-pandemic era through search marketing. Understanding the key factors behind this success is crucial for other businesses looking to adapt and grow. Let’s delve into the driving forces that have shaped success in the realm of search marketing.

Agile Adaptation

Businesses that rapidly adapted their search marketing strategies to meet evolving consumer needs emerged as winners. The pandemic induced significant shifts in consumer behavior, with a surge in online reliance and local search prominence. Successful businesses swiftly embraced these changes, optimizing their online presence and adjusting paid advertising campaigns to align with new consumer behavior patterns.

Search Engine Visibility

Maintaining high search engine visibility became paramount for businesses seeking success post-pandemic. As online searches skyrocketed during the pandemic, businesses that invested in search engine optimization (SEO) and search engine advertising (SEA) enjoyed a competitive edge. Leveraging relevant keywords, user-friendly website design, and rich content helped boost their visibility and attract potential customers.

Digital Transformation

The pandemic served as a catalyst for digital transformation across industries. Businesses that recognized the importance of a strong online presence and user-friendly website experienced remarkable growth. By investing in their websites’ functionality, mobile responsiveness, and user experience, these companies positioned themselves for sustained success in the digital landscape.

Local Search Optimization

The pandemic led consumers to seek products and services closer to home, making local search optimization a vital factor in post-pandemic success. Businesses that focused on targeting local audiences through localized content, Google My Business optimization, and online reviews gained a competitive advantage.

Data-Driven Insights

The ability to harness data for actionable insights has been a defining factor for post-pandemic search marketing success. Analyzing consumer behavior, monitoring website traffic, and understanding the impact of marketing efforts allowed businesses to make data-driven decisions and optimize their strategies accordingly.

The success of businesses in the post-pandemic era through search marketing can be attributed to agile adaptation, search engine visibility, digital transformation, local search optimization, and data-driven insights. By understanding these key factors and integrating them into their marketing strategies, businesses can thrive in the ever-changing landscape and secure long-term growth.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.

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8 Replies to “Time for High-Growth Businesses To Drive Faster”

SEO can be a game-changer for travel businesses, boosting visibility and attracting wanderlust-driven customers. Exciting possibilities await! ✈️

Here’s to embracing speed, driving innovation, and propelling our businesses to new heights. Keep up the excellent work, and I eagerly anticipate more insightful content from your blog.

Great tips for businesses. I too think that this is a good time for brands to review their search marketing strategies and work on areas that need improvement. This will help a lot when things return back to normal.

Great words of advice! I’ve taken them to heart as I’m in a very competitive market and hoping to jump ahead of those competitors in the SERPS. I think this opportunity is similar to what has happened in the stock market. A lot of stocks are on sale now and available for those with courage to take advantage.

It’s a hard issue to communicate to your clients! “Let’s take this time to perfect your content” or “let’s take this time to perfect your technical SEO” and much more…

I wish we all understood this!

This is some really great advice for any business, but especially for local businesses that are hurting due to COVID-19. I’ve been sharing similar advice with clients. Also, for those that aren’t considered essential business but need customers to walk through the door, like a hairstylist, for example, consider making an online course to teach others your craft and gain traction that way.

Corona virus is a very serious issue for human survival. It is our responsibility to drive our business growth faster. Your Openion is good. Thank you.

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