Pay-Per-Click Management Prices

We approach PPC management pricing with a very different philosophy from most agencies. Our pay-per-click philosophy is that keywords should be selected, managed, and expanded if they convert and achieve your business goals. Conversion for a PPC search engine marketing campaign can be defined as immediate revenue or delayed revenue, such as a lead.


We do not typically advocate for clients who have hundreds or thousands of keywords. Instead, most of our PPC client accounts generally focus on the most relevant keywords set within their vertical and geographical targeting focus, and we manage them to achieve a targeted conversion metric such as cost per sale/acquisition or cost per lead (if conversion can be measured).

Monthly Basis

Our fees are assessed on a monthly basis only. Our base rate for our pay-per-click management services is between 18% and a low of 12% of spend depending upon spend, plus a $2000 base monthly fee, which includes our advanced software tools. We negotiate all rates entirely based on monthly spending and competition. This is adjusted by activity – keywords, campaigns, and budget rework to keep pace with your needs.

Read more about our pay per click management services or request a quote. Also, see search engine marketing pricing for some of our other services, which include search engine optimization, SEO training, web analytics, and more.

FAQ: How can I effectively utilize PPC management pricing strategies to maximize conversions for my business?

Pay-per-click (PPC) advertising has become an indispensable tool for businesses aiming to enhance their online presence and drive conversions. Adopting a strategic approach that aligns with your goals is crucial to utilizing PPC management pricing strategies and ensuring optimal conversion rates.

A thorough understanding of your target audience lies at the core of successful PPC management pricing strategies. Conduct comprehensive market research to identify your audience’s preferences, behaviors, and pain points. Utilizing this data, you can tailor your PPC campaign to meet customers’ expectations.

Advertising that charges cost-per-click (CPC) bills you each time someone clicks your ad, while cost-per-acquisition (CPA) only bills when an action like buying, subscribing, or participating is taken – like purchasing, subscribing, or taking part in an offering. Each model offers its advantages; choose one that best meets your business goals. A hybrid approach that combines CPC and CPA often yields favorable results.

Data-driven decisions form the bedrock of successful PPC campaigns. Google Ads analytics provide valuable insight into your ads’ performance. Keep an eye on the click-through rate, conversion rate, and overall return on investment. This data can be used to adjust pricing strategy by allocating the budget to keywords/placements that produce higher conversion rates.

Adopt a dynamic approach to pricing by embracing real-time adjustments. In the fast-paced world of digital advertising, consumer behaviors and market trends can shift swiftly. Regularly assess the performance of your campaigns and be prepared to modify your pricing strategy accordingly. This agility will help you seize opportunities and mitigate potential losses.

Harness the power of A/B testing to optimize your PPC management pricing strategies further. Create variations of your ads with different pricing points and monitor their performance. This experimentation will unveil valuable insights into what resonates best with your audience and facilitate data-backed refinements.

Mastering PPC management pricing strategies requires a blend of market understanding, data utilization, and adaptability. By tailoring your approach to your audience, selecting appropriate pricing models, analyzing performance metrics, staying agile, and conducting A/B testing, you can unlock the potential of your PPC campaigns and maximize conversions for your business.

Step-by-Step Procedure: How to Effectively Utilize PPC Management Pricing Strategies to Maximize Conversions

  1. Conduct thorough market research to understand your target audience’s preferences and behaviors.
  2. Define your business objectives and align them with your PPC goals.
  3. Choose an appropriate pricing model based on your objectives, such as CPC or CPA.
  4. Consider a hybrid approach that combines CPC and CPA for a balanced strategy.
  5. Set up tracking and analytics using platforms like Google Ads to gather performance data.
  6. Monitor key metrics like click-through, conversion, and ROI for insights.
  7. Analyze the data to identify high-performing keywords, placements, and ads.
  8. Allocate your budget to keywords and placements that yield the most conversions.
  9. Stay attentive to market trends and shifts in consumer behavior.
  10. Regularly assess the performance of your PPC campaigns and pricing strategy.
  11. Embrace real-time adjustments to your pricing strategy for agility.
  12. Experiment with A/B testing by creating ad variations with different pricing points.
  13. Monitor the performance of A/B test campaigns and compare conversion rates.
  14. Gather insights from A/B testing to refine your pricing strategy iteratively.
  15. Continuously optimize your campaigns based on data-driven decisions.
  16. Keep refining your approach as your business goals and market dynamics evolve.
  17. Collaborate with experienced PPC professionals or agencies for advanced insights.
  18. Maintain a balance between experimentation and proven strategies.
  19. Stay updated with industry best practices and emerging PPC trends.
  20. Regularly review and adapt your PPC management pricing strategies to stay competitive and maximize conversions.

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919