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Meet the Bruce Clay, Inc. Team

Meet Bruce Clay, Inc.'s worldwide family! Some of these faces you may recognize from their public appearances and some work behind the scenes. Here is the leadership at our Internet marketing optimisation company who work hard to help you achieve your website marketing goals.

Bruce Clay U.S.

Bruce Clay, Founder and President


Bruce Clay (left) receives the 2013 History of SEO advisory board's Lifetime Achievement Award.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimisation firm providing search engine optimisation, pay per click, social media marketing, conversion rate optimisation, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.

Clay holds an MBA from Pepperdine University, and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Clay is an accomplished speaker, author and educator. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.’s search marketing podcast, SEM Synergy, discusses timely topics related to search marketing and features insightful perspectives from guest experts and in-house staff.

Clay authored the book “Search Engine Optimisation All-In-One For Dummies,” now in its third edition, published by Wiley. It contains ​765 pages of hands-on, practical guidance for implementing comprehensive SEO. His book “Content Marketing Strategies for Professionals” covers how to use SEO and content marketing together to reach a target audience online and generate sales.

Clay is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization. In 2013, Clay received the Lifetime Achievement Award of Excellence in Vision, Execution and Market Influence in the Practice of Search Marketing by the History of SEO advisory board.

Notable accomplishments include:

  • Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
  • Selected as the search engine optimisation expert by NHK-TV in their one-hour award-winning special “Google’s Deep Impact”
  • Author of the book “Search Engine Optimisation All-In-One For Dummies,” ​containing ​more than 750 pages of SEO and web marketing methodologies and tactics published by Wiley (third edition published in 2015)
  • Co-author of “Content Marketing Strategies for Professionals,” a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
  • Frequent speaker at industry conferences including SMX, ad:tech, Pubcon, Inc. Magazine's GrowCo, DOMAINfest, Affiliate Summit, and many others both within the U.S. and internationally
  • Recipient of the Lifetime Achievement Award by the History of SEO advisory board
  • Creator and teacher of the five-star rated SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

Cindy Collins, Senior Vice President, Administration and Finance

Cindy Collins directs administrative and accounting operations within Bruce Clay, Inc., as well as manages daily operations. In this role, Cindy acts as a client contact for account information and facilitates activities surrounding Bruce Clay, Inc.'s SEO training and tools. In addition, she works on client projects as needed.

Duane Forrester, Vice President, Organic Search Operations

As a former Bing Senior Product Manager and search engine spokesperson, Duane brings unique experience and SEO knowledge to BCI. During his tenure at Microsoft and Bing, he served on the leadership team that developed Bing Webmaster Tools. Duane brings 17 years of online marketing experience ​in start-ups, in-house SEO, publisher organizations and enterprise environments to BCI.

Duane, who was named Search Personality of the Year in 2014, travels around the world to speak on topics he's passionate about: search, social, challenges and solutions for running in-house SEO teams, and futurism. Duane has served on the board of directors for the Search Engine Marketing Professional Organization and has written extensively for Search Engine Land. He has also written two books: "How to Make Money with Your Blog" and "Turn Clicks into Customers."

David Szetela, Vice President, Search Marketing Operations

David is VP, Search Marketing Operations, and one of the world's best-known experts in online advertising. A serial entrepreneur and former Apple Computer executive, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.

His two books on PPC advertising ("Pay-Per-Click Search Engine Marketing: An Hour a Day" and "Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising" have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch and Search Engine Land. He hosts a weekly radio show called PPC Rockstars, produced by and distributed by iTunes and other major outlets.

David is a frequent speaker at search and advertising industry events like SMX and Pubcon. He was recently voted one of the top 25 PPC experts by PPC Hero for the third year in a row.

Other Main Players on Our Team

  • Shawn Barker - Manager, Client Liaisons
  • Pam Egbert - Manager, Human Resources
  • Robert Esparza - Senior Consultant
  • Aaron Landerkin - Director, Software Development & IT
  • Johnny Lin - Manager, Web Architecture and Design
  • Virginia Nussey - Manager, Content and Media Creation
  • Robert Ramirez - SEO Manager
  • Mindy Weinstein - Director of Training

Bruce Clay Brazil

  • Tiago Puel, Managing Director

Bruce Clay Europe

  • Alessandro Agostini, Managing Director

Bruce Clay India

  • Siddharth Lal, Managing Director

Bruce Clay Japan

  • Taku Amano, Managing Director
  • Masaki Nakano, Managing Director
  • Shoichiro Seguchi, Sales Manager

Bruce Clay Middle East

  • Gaurav Aidasani, Owner
  • James Gaubert, General Manager