Search Engine Optimization since 1996


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SEO: Search Engine Optimization

When people search for your brand or your targeted keywords in Google or through a voice search, does your website come up? Although achieving visibility and rankings in search engine results is not easy, it can be done. We’ve helped thousands of websites earn converting traffic.

Bruce Clay, who is considered a “founding father” of SEO, has made ethical, technical SEO our specialty. We help clients from mid-level businesses to enterprise organizations meet their SEO challenges. Whether you’re struggling with a drop in search traffic, planning a complete site redesign, or need more website traffic and revenue, we can help. Learn More about our SEO services.

SEO Training

Bruce Clay, Inc. has been providing classroom SEO training since 1999. Marketers worldwide have learned ethical search engine optimization from Bruce Clay. Many people return year after year to keep their SEO knowledge up-to-date.

Our often updated classroom course teaches our SEO methods. This course covers the latest industry best practices and search engine guidelines. Our training is offered several times a year in Southern California as a 4.5-day Professional course. Classes are also available internationally through our offices as well as onsite at client locations. Click to see SEO Training dates and details.

SEO Tools

Bruce Clay, Inc. has been providing SEO tools since 1996. Marketers worldwide have used our power-tools to do what other tools can’t. The tools operate on any website, but using our WordPress Plugin offers particular power at the point of content creation.

These tools come with a first 7 days free period for you to decide if you like them. No harm in trying them for free. If you do not cancel then the subscription starts. Learn more about our SEO tools.

SEM / PPC (Search Engine Marketing and Pay Per Click)

Pay-per-click advertising provides the quickest way to bring new traffic and revenue to a website.
While search engine optimization generates free traffic it takes time to see results. But paid ads can provide near-instantaneous results. The results of a PPC campaign greatly depends on how well it is managed. Our expert SEM consultants will manage your complete project from keyword selection to bidding.

Bruce Clay’s PPC services cover Google , Bing , Facebook, Linkedin, or other platforms to best reach your target audience. Learn more about our PPC Management Services.

Content Development

Not having enough high-quality content has become a barrier to entry in search marketing. In competitive niches, a website needs excellent content to compete. You cannot be a subject matter expert without it!

Our content service covers most types of written content. Our copywriters produce high quality content to enhance your brand and satisfy your customers. Hiring Bruce Clay ensures that your content is optimized with SEO best practices in mind. Learn more about our Copywriting Services.

Social Media Marketing (SMM)

Social media lets you get the word out about your business. Facebook, Twitter, LinkedIn and Instagram have transformed traditional marketing. Businesses can use social media to increase their brand authority and engage with customers as never before.

Our creative social media specialists will work with your team to keep your brand active and engaged with the right audiences online. Many clients pair social campaigns with our other services to boost their brand, website traffic and leads. Learn more about our Social Media services.



Author Bruce Clay, who has taught classroom-style SEO courses to thousands worldwide, knows how to break down th e huge topic of SEO into manageable chunks. This SEO desk reference is as close as you can get to an in-home SEO training course.

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Or at least added our $0.02!  Read more about the history of digital marketing and Bruce’s founding role in the invention of an industry.

From the pioneering site architecture of siloing to our new SEO Plugin for WordPress, Bruce is a leader of innovation in search marketing

Bruce Clay Australia Pty Limited | 9 Middlemiss Street
Lavender Bay (North Sydney), NSW 2060
1300 732 734