Meet the Bruce Clay Team

Meet Bruce Clay, Inc.’s worldwide family! Some of these faces you may recognise from their public appearances and some work behind the scenes. Here is the leadership at our Internet marketing optimisation company — the individuals who work hard to help you achieve your digital marketing goals.

Bruce Clay Australia

Sid brings a unique perspective of working across both the Indian and Australian markets. He has successfully navigated the unique challenges presented by the complex Indian business environment. He has implemented technology and processes to remotely manage the business and improve efficiencies.

Born and raised in New Delhi, India, Sid moved to Australia in 1993 where he graduated with distinction from Western Sydney University with a degree in marketing followed by an MBA specializing in e-commerce from the University of Technology, Sydney.

Sid is a serial entrepreneur & set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners.

Sid moved to India in 2010 to set-up Bruce Clay’s India office where he worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their SEO strategy.

In 2018 he returned to Sydney to head-up Bruce Clay Australia. He currently works with Australian business to optimise their Digital Marketing strategy.

Australian Marketing Institute: CPM (Certified Practcing Marketer)
TED talk on Digital Marketing @ TEDxFMS
SEO MasterClass Instructor DMAasia
Top 100 Digital Marketers on the Adobe Digi100 List by Paul Writer.
Top 100 Digital Marketers on the Pluralsight Digi100 List by Paul Writer.
Advisor & Mentor on the TV Series – UNICORNS – Start-Ups of the Internet by NDTV Profit/Prime
CMO Asia “Most Talented Social Media Professional in India”​ award

Bruce Clay U.S.

Bruce Clay, Founder and President

Bruce Clay is founder and president of Bruce Clay, Inc., a global ​digital marketing optimisation firm providing search engine optimisation, pay per click management, social media marketing, conversion rate optimisation/analytics, SEO-friendly ​site architecture, content development, and SEO tools and education.

Prior to launching Bruce Clay, Inc. in 1996, Bruce operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.

Bruce holds an MBA from Pepperdine University and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, ​he is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce authored the book “Search Engine Optimization All-In-One For Dummies,” now in its third edition, published by Wiley. It contains ​765 pages of hands-on, practical guidance for implementing comprehensive SEO. His book “Content Marketing Strategies for Professionals” covers how to use SEO and content marketing together to reach a target audience online and generate sales.

Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organisation. In 2013, he received the Lifetime Achievement Award of Excellence in Vision, Execution and Market Influence in the Practice of Search Marketing by the History of SEO advisory board.

Notable accomplishments include:

  • Past member of the Search Engine Marketing Professionals Organisation (SEMPO) Board of Directors
  • Selected as the search engine optimisation expert by NHK-TV in their one-hour award-winning special “Google’s Deep Impact”
  • Author of the book “Search Engine Optimization All-In-One For Dummies,” ​containing ​more than 750 pages of SEO and web marketing methodologies and tactics published by Wiley (third edition published in 2015)
  • Co-author of “Content Marketing Strategies for Professionals,” a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
  • Frequent speaker at industry conferences including SMX, ad:tech, Pubcon, Inc. Magazine’s GrowCo, DOMAINfest, Affiliate Summit, and many others both within the U.S. and internationally
  • Recipient of the Lifetime Achievement Award by the History of SEO advisory board
  • Creator and teacher of the five star-rated Bruce Clay SEO Training courses, which are delivered in a classroom setting for hands-on learning
  • Honoured by the search community as “a father figure for the industry” (via Search Engine Roundtable)

Other Main Players on Our Team

  • Aaron Landerkin – Director, Software Development and IT
  • Shawn Barker – Manager, Operations

Bruce Clay India

  • Sid Lal, Managing Director

Bruce Clay Japan

  • Taku Amano, Managing Director
  • Masaki Nakano, Managing Director
  • Shoichiro Seguchi, Sales Manager

Bruce Clay Middle East

  • Gaurav Aidasani, Owner
  • Neal Patel, Managing Director

Bruce Clay Singapore

  • Daniel Paris, Managing Director

See About Us for addresses and contact information for all of our worldwide locations.

Bruce Clay Australia Pty Limited | Level 25,
100 Mount Street, North Sydney, NSW 2060.
1300 732 734