Pay Per Click – PPC Management Services – Ad Campaign Management

This is a common name, but we are not your common service. As a part of our deep-skilled search marketing agency, our approach is as a Comprehensive Ad Agency (CAA). Advanced PPC on steroids, you should ask about this retainer-based program.

Our PPC management service is an ongoing program focused on managing the paid ad bids, budget, and media. Our pay per click services are tailored to the needs of each client. Our PPC services involve detailed analysis and extensive tuning and optimisation services.

When you work with us, your dedicated analyst will drive the project and provide all changes and recommendations on a technical and strategic level.

Accreditations: Yes, we have them, but more importantly, our analysts are experts, none with less than 10 years of industry experience. That is the best accreditation, but we are also a Google Partner and Microsoft Advertising Accredited Professional organisation.

Attached to each project is resource staff, as needed, to accomplish the project goals. Common skill sets consist of trainers, copywriters, graphics artists, PPC/SEM experts, analytics pros, social media practitioners, and strategy consultants. Based on the changing needs of the project, all roles are available to support your projects.

Read an SEM case study highlighting our work​.

Pay-Per-Click and CPA Optimisation Management Service Fees

We have a pricing structure designed to fit your needs. The program structure produces performance and promotes knowledge transfer as we manage your account. Call for a quote at 1300 732 734 today.

Our PPC services are focused on search, display, and mobile network advertising as offered by Google, Microsoft Advertising, and others. Our pay-per-click management services also integrate powerful paid search tools to maximise efficiency and ROI.

More PPC Services

As part of each PPC advertisement management service program, we perform a great number of tasks, including:

  1. Define campaign strategies: After the account has been established, we define the campaign(s) and ad group(s) setup.
  2. Advanced keyword research and selection: Whether you have an existing pay-per-click search advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
  3. Creative development: Our pay-per-click management includes custom, compelling, effective, and creative writing when developing the ad text (titles and descriptions). Using our best practices, we create text ads to attract the searcher’s attention with compelling content highlighting unique selling points or special offers. Our ads take users to relevant landing pages to help maximise click-through and conversion rates.
  4. Identify landing pages that convert: We identify the best existing destination or recommend improvements to facilitate site-level conversion.
  5. Implement campaign conversion tracking: We work with your staff in generating codes to aid in tracking conversions from your pay-per-click marketing campaign.
  6. Advertisement submission: We upload and submit the keywords and associated creative for approval by the search engines’ sponsored ad programs.
  7. PPC account settings: We establish and monitor the numerous account settings. These include daily max spend, match type, countries, and more, to maximise business goals.
  8. PPC bid management and ROI tracking: We monitor and adjust the cost-per-click (CPC) bid for bid positions that yield the best return for each ad group or keyword in your campaign(s) to conform to your defined business objectives. Your CPC bid refers to the amount you pay for a click on your ad when the ad appears on the search network or partner sites.
  9. Our PPCToolSet will be implemented to optimise CPAs for your keywords. This is cutting-edge technology that adapts to the competition, bids, and return on each keyword 48 times each day. Imagine lowering your cost per action on your PPC budget by half or better — call us for details!
  10. PPC monthly analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
  11. Campaign assessment and recommendations: We suggest and implement ad campaign improvements. These may include changes to ad copy (title/description), ad extensions, keyword list modifications to improve Quality Score, and bid adjustments.
  12. Creative testing and optimisation: We perform periodic testing of new ad creative (titles and descriptions) and revised call to actions.
  13. SEO ranking report: We provide a monthly review and analysis of search engine optimisation ranking report to determine where the site is ranked organically for keywords used in PPC accounts.
  14. Monitoring search term reports: On a regular basis, we review reports to identify irrelevant keywords and add them to negative keyword lists to prevent wasted clicks.
  15. Google shopping campaign setup: For ecommerce clients, we assist with Google shopping campaign setup and submit product feeds.
  16. Audience lists: We create and define audience lists (in market, remarketing and exclusion lists) to target your campaigns and increase campaign efficiencies.
  17. Competitive landscape analysis: We help identify keywords you are bidding on to ensure maximum impression share for your business.

To discuss how our PPC management services can meet your needs, please contact us at 1-866-517-1900 or complete our request form today.

FAQ: How can I benefit from a PPC management service for my business?

Businesses constantly seek effective ways to drive online visibility and generate quality leads. Pay-Per-Click (PPC), or online advertising, has proven invaluable in meeting goals. But managing PPC campaigns is both complex and time-consuming – something for which PPC management services provide invaluable expertise.

One of the key benefits of a PPC management service is the ongoing program focused on campaign optimisation. Analysts devote themselves to optimising ad bidding, allocating budgets wisely, and optimising media placements. They remain vigilantly attuned to digital environments to ensure campaigns remain relevant and successful.

Through detailed analysis, PPC management services provide valuable insights into campaign performance and user behaviour. Data-driven strategies enable businesses to make better decisions, increase targeting precision, and adapt strategies based on an audience’s tastes. Businesses can maximise advertising budgets and boost ROI by capitalising on data analysis.

Customisation is another critical aspect of PPC management services. Digital marketing is a highly competitive environment, and every business’s needs vary significantly; therefore, PPC management experts take the time to learn about each client and tailor campaigns specifically according to their preferences and requirements. This personalised strategy increases the likelihood of reaching the right audience at the right time, driving more relevant traffic to the business’s website.

Moreover, PPC management services bring expert knowledge to the table. These experts are well-versed in the intricacies of bid management, data analysis, keyword research, and ad copywriting. Their in-depth understanding of the industry ensures that campaigns align strategically with business goals.

To fully benefit from a PPC management service, businesses must embrace the idea of continuous improvement. Optimisation is an ongoing process that involves constant monitoring, testing, and refining. With the right team behind them, businesses can keep their campaigns dynamic and adapt quickly to market shifts, ultimately staying ahead of the competition.

A PPC management service is a powerful tool for businesses seeking to maximise their online advertising potential. It offers ongoing optimisation, detailed analysis, and personalised strategies crafted by expert professionals. By harnessing the expertise of a PPC management service, businesses can enhance their ROI, achieve cost-per-click optimisation, and drive greater success in their digital marketing endeavours.

Step-by-Step Procedure to Benefit from PPC Management Service:

  1. Evaluate Business Objectives: Determine the specific goals and targets you wish to achieve through PPC advertising.
  2. Research PPC Management Services: Conduct thorough research to identify reputable PPC management service providers with a track record of success.
  3. Request Case Studies: Ask for case studies or success stories from potential service providers to gauge their expertise.
  4. Discuss Customisation: Ensure the PPC management service offers customised strategies tailored to your business needs.
  5. Analyse Pricing Structure: Compare pricing models to find a service that fits your budget and offers value for money.
  6. Define Campaign Objectives: Work closely with the PPC management team to establish clear campaign objectives and KPIs.
  7. Implement Conversion Tracking: Set up conversion tracking to measure the success of your PPC campaigns accurately.
  8. Optimise Landing Pages: Collaborate with the service provider to ensure landing pages are optimised for conversions.
  9. Monitor and Analyse Data: Regularly review campaign data and performance metrics to identify areas for improvement.
  10. Test and Refine: Conduct A/B testing of ad copy, keywords, and landing pages to refine campaign effectiveness.
  11. Stay Updated on Industry Trends: Stay informed about the latest trends and best practices in PPC advertising.
  12. Communicate Openly: Maintain open communication with your PPC management team to address any concerns promptly.
  13. Embrace Continuous Improvement: Be willing to adapt and evolve your PPC strategies based on data insights and market changes.
  14. Review and Adjust Budgets: Adjust your ad spend allocation based on the performance of different campaigns.
  15. Focus on Quality Score: Work to improve your ad’s Quality Score by optimising relevance and user experience.
  16. Leverage Ad Extensions: Utilise ad extensions to provide additional information and encourage higher click-through rates.
  17. Target the Right Audience: Refine audience targeting to ensure your ads reach the most relevant potential customers.
  18. Monitor Competitor Activity: Monitor competitor PPC campaigns to identify new opportunities.
  19. Measure ROI: Regularly assess the return on investment for your PPC campaigns to ensure profitability.
  20. Stay Committed: PPC management is an ongoing process, so stay committed to continuous improvement and success.

Bruce Clay Australia Pty Limited | Level 25,
100 Mount Street, North Sydney, NSW 2060.
1300 732 734