Cleaning Up Links to Recover Google Traffic & Revenue

After struggling for two years under a Penguin penalty, Groomsmen.com came to Bruce Clay for targeted help to regain its lost Google search traffic.

Goals of Groomsmen.com

The specialty e-commerce company Groomsmen.com needed to:

• Recover from Google penalties and be able to rank for relevant terms
• Start receiving organic traffic from Google again
• Increase revenue through more sales

How We Helped Groomsmen.com

1. Diagnosed the problem: Our SEO analysts first compared the site’s historic traffic drops to known Penguin update dates and found conclusive evidence of algorithmic hits.
2. Researched links: We compiled Groomsmen’s link profile data from several sources and identified more than 3,800 backlinks from 1,001 websites. Analysts then examined each linking domain’s trustworthiness and relevance.
3. Carefully pruned undesirable links: Decisions were made to keep 62 percent of the links, send removal
   requests for 6 percent, have 1 percent nofollowed, and disavow 31 percent of the links at the domain level.

Our site was nowhere to be found in Google even for our main keyword ‘groomsmen’, so a friend recommended I ask Bruce Clay, Inc. for help. BCI’s team solved my site’s Google penalty issues completely and within the short project timeline I asked for, which helped their services fit my budget. I couldn’t be happier with the results.”  –Soni Keswani, owner

Results for Groomsmen.com

During this focused 3-month penalty assessment and link pruning project, our team removed low-quality links while preserving valuable links to help Groomsmen.com recover from Penguin.

• The number of linking domains dropped from 1,001 to 443.
• Google traffic rose 497 percent within six months, compared to the same period the previous year.
• Sales increased, with 153 percent more transactions and a 513 percent increase in ecommerce revenue from Google.

To explore how you can benefit from Bruce Clay’s SEO services, request a conversation or call us today at (866) 517-1900.

See more case studies