Search Engine Optimization All-in-One for Dummies
Bruce Clay’s mega desk reference on SEO, “Search Engine Optimization All-in-One For Dummies,” is now in its third edition. Bruce Clay, Inc. partnered with Wiley, publisher of the For Dummies series, to produce this 765-page, fully indexed guide for businesses and marketers (available on Amazon and Barnes & Noble).
The third edition stays true to the For Dummies style of easy-to-read, accessible content.
- Develop a keyword strategy
- Learn from competitors and better position
themselves to be found online
- Design a site that appeals to customers and search engines
- Optimize your site for mobile and a good user experience across devices
- Create compelling content and build your brand
Deal with international search engines
- Use analytics to monitor SEO efforts
The third edition
Author Bruce Clay, who has taught classroom-style SEO courses to thousands worldwide, knows how to break down th
The “Search Engine Optimization All-in-One for Dummies” book covers a wide range of SEO topics logically, building your knowledge and skills
“… Being a complete neophyte to SEO, I happened see this book at my local bookstore, and dove in with no small amount of trepidation as I was concerned the material would be too advanced and that it would take too much of my time. However, my concerns proved completely unfounded. Bruce Clay expresses SEO concepts in a very accessible way, providing HTML samples and walking the reader through various related SEO tools. Moreover, he is concise but descriptive. … Overall, I can heartily recommend Search Engine Optimization All-in-One for Dummies and Bruce Clay in particular. A job well done at making SEO accessible to the novice. Thank you.”
Take a Look Inside the Book
The “Search Engine Optimization All-in-One For Dummies” book is for both the small business owner
Book I: How Search Engines Work
Everything you ever wanted to know about search engines on the
Book II: Keyword Strategy
Book III: Competitive Positioning
Learn how to scope out your online competition to learn what they
Book IV: SEO Web Design
An important part of SEO is structuring your site properly with information architecture and ensuring your individual Web pages are also built correctly. In this book, we teach you how to best build (or redesign) your site for maximum SEO efficiency.
Book V: Creating Content
One of the most important things you can do for your website is content creation. SEO is about bringing qualified traffic to your site; great content brings and keeps people on your website. Here you’ll learn about creating solid, engaging content.
Book VI: Linking
From linking pages within your own site to managing links coming from outside sources, this book teaches you about the importance of linking
Book VII: Optimizing the Foundations
Having the proper server can make or break your SEO project. This book
Book VIII: Analyzing Results
Once you compile all the data about your website’s performance, how do you go about analyzing it? This book discusses analytics and the tools you would use to understand the data your site is generating.
Book IX: International SEO
This book discusses taking your site international and the challenges you’ll face
The appendix that follows the last book deals with the importance of digital marketing training and continuing education for professionals and business owners in this fast-moving discipline. This includes attending search marketing conferences and other SEO training courses you can attend.
Give Me a Sample of the Information I’ll Find in This Book
Here’s a sneak peek at what you’ll find in “Search Engine Optimization All-in-One For Dummies 3rd Edition”:
Say Mother’s Day is coming up, and you want to buy your mother a nice bouquet of roses. (Good for you! No wonder Mom always liked you best.) After going to Google and typing your [
bouquets] search query into the box, you’re presented with a results page. The results page contains many different listings containing the keyword, or search word, [bouquets], sorted according to what Google thinks is most relevant to you. Figure 3-1 shows a Google results page for the query [bouquets].
Take a look at the different parts of the page shown in Figure 3-1. (Note that we’re using a Google results page because they get the lion’s share of traffic. Plus, there isn’t much difference between Google’s results-page layout and those of Yahoo and Bing.)
Search Box: The box where you type your search query, or whatever it is that you’re looking for. In this case, it’s bouquets.
Search Verticals: Links to the vertical search engines, the specialized ones that narrow your search to a specific type of result, such as images or news. Clicking one of these links takes you to a results page with only images or only shopping results, for instance.
Page Count: The number of web pages Google found that match your search query in some way. In Figure 3-1, we have a lot of pages in our results.
Time Search Took: How long the search engine took to retrieve your results.
Organic Results: The listing results from a general search of Google’s index, with algorithms applied to determine relevance.
Ads: The paid advertising links. These are marked as “Ads” (or sometimes “Sponsored”) and usually appear to the right of the organic listings or above them.
Local Map Results (“local pack”): Local businesses considered to be relevant to the query, pulled from Google’s local index.
Map: Visual map of the local area with markers to show where all the local map results listings are located.
Images: Picture files that match your query. This comes from Google’s Images vertical engine. Clicking the text link would take you to the vertical search results; in this case, a page containing only images of bouquets.
Related Searches: Other topics that contain your query or other searches Google thinks might be relevant.
Pagination: Links to the additional pages of results.
Sign In: Google encourages users to be signed in to their Google accounts, which enables the search engine to track their behavior and personalize their results. When you are signed in, you’ll see your picture and a different set of buttons in the upper-right corner.
Author Bruce Clay would like to thank the following (former and current) Bruce Clay, Inc. employees for their invaluable help over the years with the creation of “Search Engine Optimization All-in-One For Dummies” first, second and third editions:
- Paula Allen
- Gary Collins
- Susan Esparza (co-author of the first edition)
- Kristi Kellogg
- James Kim
- Aaron Landerkin
- Jessica Lee
- Bradley Leese
- Johnny Lin
- Virginia Nussey
- Scott Polk
- Rob Ramirez
- Maryann Robbins
- Javier Ruesga
- Katherine Wertz