SEO Services for Search Engine Optimisation



An SEO agency since 1996, Bruce Clay, Inc. offers ​a range of search engine optimisation services to address ​many types of business needs.

You may want an expert to target one key problem, or you may need us to identify​ how to ​increase traffic to your site. ​Often a company ​will combine professional SEO services such as SEO ​Consulting with SEO ​Training. As a result, whether you are a small, medium or large company, ​our digital marketing services can help you grow your organic reach.

Our SEO services are always tailored to match the needs of the client. And most rates are negotiable.

Bruce Clay’s Offered SEO Services

SEO Block Services – Short projects tailored to your exact needs

This is an ask-us-anything program where you identify particular needs or questions and we research and suggest the answers. It is generally used for tasks like “is the siloing correct,” or “can you review my site migration,” or “is my backlink profile good.” SEO blocks are intended for specific projects, but anything in SEO is acceptable. Arrange a free consultation.

SEO Consulting Services – Flexible program with training

Our SEO consulting services are for companies ​that would find external expertise and guidance useful. Bruce Clay, Inc. will work with you to provide your company with knowledge to create and maintain a search engine-rewarded site. This is an excellent project ​to do the “rabbit hole” research and to resolve issues needing a deep dive. We tailor your consulting program based upon your in-house capabilities and intent. Our SEO Consulting program includes the following services:

  • Discovery Interview
  • Site Review and Issue Identification
  • Keyword Research and Analysis
  • Editing of Defined Landing Pages and Selected Subpages
  • Link Audit and Management
  • Mobile-First Review
  • Monitoring of Search Engine Rankings
  • Competition Ranking Reports
  • Seat in the Bruce Clay SEO Training Course
  • Project Status Communication

Arrange a free consultation.


Localware – Local “we do it all” Internet Marketing Program

This is a very comprehensive all-included “turn-key” service designed for very small local-region geo-targeted businesses. Our small business service has been employed to address the specific targeting needs of a city-centric client site where the clients DO NOT have any website (yet). In this project will take six generic phrases that when combined with six location centric keywords (thus 36 keyword phrases) to create a website, all content, hosting, and promotion to generate specific visitor and phone traffic for your business. Your Localware website will generate appropriate local traffic, and that is what we focus on providing: traffic. Although there are several deliverables, the initial deliverable is to make your website, then the ongoing deliverable will be page edits, reports, and appropriate link development. Need more information on Localware SEO Services for Local Geo-targeting?


SEO / SMB Optimisation – Local full-service program

This is our local search engine optimisation service geared to SMB geo-targeted businesses that DO have their own web sites and are looking to increase their search engine presence.This is a program where we do all of the work, and you are just kept informed of our progress. It is not as training intensive as our Professional SEO or Consulting services where training is included. And we have optional services for social and conversion optimisation, so you can do more than just SEO. This is a “just do the work” straight forward program.Need more information on our SMB Optimisation program?


SEO Site Audit – In-depth site analysis and prioritised report

Our SEO A​udit Report often takes over 100 hours and checks over 300 key topics. It identifies areas where improvements must be made to ​achieve higher rankings and converting traffic. The report includes a prioritised list of open issues with actual recommendations for the repair of each. It also lists “next step” opportunities where further analysis could pay off. With these prioritised to-dos in hand, clients can plan their organic strategy.

This service sets our SEO agency ahead of the competition. A Site Audit enables SEO services clients to quickly learn what the search engines consider important. This report takes approximately eight to ten weeks to produce, with suitable time provided for discussion. Arrange a free consultation.


SEO Penalty Audit Services – Actionable task lists to recover lost search traffic and revenue

Our SEO Penalty Audi​t Services give
clients an
in-depth critique of their site focused on identifying issues that are
known violations of search engine best practices and barriers to ranking
and traffic. If your site is suffering from a Google penalty or ranking
filter and needs a recovery roadmap, then start here! Call us — time is
money! Deep research with actionable tasks every 10 days. Several
programs available.


SEO​ Mobile First Readiness Audit Services

Our SEO ​Mobile First Readiness Audi​t Services give
clients an
in-depth critique of their site focused on identifying issues that are
known and anticipated issues for the Google Mobile First index release.  Start here! Call us — time is
money! ​Better safe than sorry.

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Content Services

Our SEO Content Services are often needed to come alongside our SEO services clients or as standalone projects.

As a full-service SEO agency, we have a content and media department to provide Content Development Services that empower clients to improve or add to their website content faster. We can create entire new sections of a website, write just a few critical pages, or just provide keyword guidance and page optimising/editing for clients with in-house copywriting staff. Often done in tandem with our SEO services, our writers work closely with clients throughout the writing process to ensure the content is accurate and meets their needs. Though not cheap, our Content Development Services produce web page copy that is unique, high-quality and rank-worthy to help you reach your SEO goals.

If a content roadmap is needed, our Content Audit / Content Strategy Service analyses a website’s existing content from a perspective well-grounded in search engine optimisation. We can produce a lengthy, completely custom Content Audit Report that identifies content strengths and weaknesses and makes recommendations. Our content specialists can also help strategise new content creation, competitive “sweet spot” keyword opportunities, and ideas for integrating site assets more effectively with other content elements and external social media efforts to improve the overall content marketing of the brand.


Do-It-Yourself Search Engine Optimisation and Positioning Products

  • SEO Tools – In addition to SEO services, we offer a fantastic set of power tools known as the SEOToolSet®. This advanced SEO software is available on a subscription basis. A 7-day free trial period lets you try out the tools on your project risk-free.
  • SEO Training Services – ​The acclaimed Bruce Clay SEO training course has been taken by more than 5,000 attendees worldwide. The course material is for marketing pros, web designers and business managers needing to know the where, when, why and how of ethical, white hat SEO. Training services include SEO workshops at industry conferences, classroom-style sessions, and courses taught at client locations.
  • Search Engine Optimization for Dummies Book – ​Bruce Clay authored a 765-page comprehensive beginner’s guide to SEO published by Wiley in the “For Dummies” series. The book Search Engine Optimization All-in-One for Dummies is now in its ​third edition.

How can we help you? Contact us for a quote or give us a call to discuss your SEO services needs.

Bruce Clay Australia Pty Limited | Level 25,
100 Mount Street, North Sydney, NSW 2060.
1300 732 734