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Free Executives Guide to SEO

Search Engine Optimization Service Fees

The Bruce Clay, Inc. company offer many types of SEO services all rooted in search engine optimization but helps our clients in different ways based on their specific needs. We offer services and products geared to the novice (book, tools, training) and comprehensive services at various levels based upon project desired. In general our service fees are intended to be all-inclusive.

Each search engine marketing service has been developed to help a client along a specific stage in their website needs. In addition, each SEO service is comprised of a specific set of services or tasks with fee discounts already applied. Therefore, specific service tasks (ex: keyword research and analysis) are not available on an a la carte basis and our SEO service pricing is not negotiable. It turns out that it is less expensive to simply buy a new car, than to buy all the individual pieces and build it yourself.

Do-it-yourself SEO practitioners

SEO Book - Beginners Reference

We are pleased to be the selected authors for a 746 page comprehensive beginners guide to SEO offered as part of the Wiley Brothers publication series Search Engine Optimization All-in-One for Dummies. Fees start at $30-ish and the book is available through Amazon, Borders and Barnes and Noble (and others) worldwide and online.

Need More Information on our book? Search Engine Optimization All-in-One for Dummies.

SEO Tools and Technologies

If you are an SEO, web designer, ad agency or do-it-yourself kind of person, then you should consider a subscription to our SEOToolSet® and associated technologies. These tools are intended for power users and help you perform research, analysis and ranking monitoring. In fact, other SEO and search engine marketing firms employ these SEO tools to optimize their client sites.

Due to the popularity of the SEOToolSet, last year we introduced a Certification Program for SEO Analysts, SEMs and partners. Pricing starts at $29.95 per month per domain. The SEO tools are completely web based - so there is nothing to install or update. In addition, we also provide technical support during normal business hours (Pacific time, USA).

Need More Information on our Tools? SEOToolSet® Tools.

SEO Training and Certification

We believe in the adage of "teaching a man to fish". Therefore, we train clients, web designers, ad agencies and even other SEO firms on our process and methodology to search engine optimization. Our process and methodology is proven, time-tested and employs spam-free techniques that do not require you to chase the ranking algorithms. Along the way we show students how to employ the tools in the SEOToolSet. Although online help is available - without SEO training, it can be very challenging to know "when" to use a tool and "how" to interpret the resulting data.

We offer two SEO training courses: 1) SEOToolSet Standard Training Course ($1,795) and 2) SEOToolSet Advanced Course ($1,195) - part of the SEOToolSet Certification track. Both courses are value packed. The courses cover SEO methodologies, plus give students power tools to actually perform the job. Students receive printed course materials, a subscription to the SEOToolSet and technical support.

Need More Training Information? SEO Training Services Page.

Search Engine Optimization Services

SEO Local Geo-targeted Services

Designed for very small local-region geo-targeted businesses, our small business service has been employed to address the specific targeting needs if a city-centric project where the client site sells services to customers within to that region. "Las Vegas Hotels" is generally not a local word as most searchers doing the search are not in Las Vegas. This project will take six generic phrases that when combined with six location centric (36 keyword phrases) will generate specific traffic appropriate to the region. Simi Valley Dentist will generate appropriate traffic that may convert. Although there are several deliverables, the regular deliverable will be page edits, reports, and appropriate link development. Fees range from $1,000 to $1,800 per month per domain.

SEO Site Assessment Services

Designed for large scale or complex sites, our Site Assessment Service has been employed to address a myriad of organic (natural) search engine optimization problems. One client contacted us because one of their affiliates was ranking above them for their keyword phrases. This was very costly and very risky and they wanted to know how to improve their site to get it better ranked than the affiliate.

Another client contacted us indicating their traffic was decreasing and they did not know why. This was particularly troublesome as their business model was advertising and they charged their clients per impression. Hence as their traffic decreased - so did their revenue. They hired us to perform a critique of the site and identify the source of the problem.

While the types of problems we encounter are numerous, the SEO Site Assessment Service helps the business identify the root of problem(s) and how they improve their site and get it well ranked. Although there are several deliverables, the primary deliverable is a highly detailed and entirely custom written report called a Site Assessment Report. Typically these reports average 40-60 pages discussing the findings and concludes with a prioritized list based on the business goals and constraints. SEO cost for the Site Assessment ranges from $20,068 for normal sites to $50,000 for very large complex sites.

SEO Consulting Services

Some clients have in house SEO or SEM staff but need some external expertise from an ethical and competent search engine marketing firm to address a specific problem. In other situations, we provide "retainer" style SEO consulting where we critique their work on a monthly basis and keep them abreast of algorithmic changes, updates or filters.

Regardless of the specific situation, we provide search engine optimization consulting services and work with clients and others by guiding them through how to optimize their site.

Consulting projects are priced as a time and materials type of project, based on your needs, and start at $2,400 per month (based upon hourly fees and vary based upon the needs of each project) and can be much higher (depending upon project complexity and competition) per month.

Professional SEO Services

Most clients hire us to perform search engine optimization on their site so they can concentrate on doing their full time job instead of SEO. Whether your site targets local, national or multi-national or international customers, we typically optimize a core set of pages and work with the client to implement best practices on the balance. The combination of optimized pages plus best practices normally yields the site with high rankings over time.

Unlike some, we do not charge clients a per keyword fee for our professional SEO services. Instead we charge clients a cost per page - as organic ranking is based on relevancy and relevancy is largely derived from breadth and depth of content.

It is important to note that SEO is a one-to-many keyword permutation relationship - at least when implemented correctly. This means that one particular keyword can produce multiple permutations along with an unknown amount of other combinations. This one-to-many keyword relationship similar to but significantly exceeds the broad matching capability on PPC. In most instances, we typically target about 4 keywords per page but your mileage may vary.

It is not uncommon that while we may target 30 keywords, after analyzing the log files with our web site analytics, the traffic from these keywords produces several hundred unique keyword combinations and permutation.

With some exception such as content development, our pricing for professional SEO services is all-inclusive. This is a long list of services and is described on our search engine optimization SEO services page. If you are interested in our SEO services, we encourage you to read this section. When you are ready, complete the SEO quote request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900.

Next Steps

We have presented information about each separate service in the above sections. We do offer a comprehensive quote where we will tailor these services and combine rates to present an optimal program that fits your technology, business goals, and organizational needs. A more detailed description for each of the above services is discussed on our SEO Services page. If you are interested in our services but unsure about search engine optimization cost, we encourage you to read this section. When you are ready, complete the SEO quote request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900.

Need A More Detailed Description? - Read our SEO Services Page or Request a quote.

In any case, it is prudent to assume that it will take months to develop a competent site and to promote it properly. If you are looking for a positive cash flow from the Web in under six months, you will probably be disappointed. We suggest that you have patience with this project, that you have staying power (financially), and that you be dedicated to properly implementing a successful Web strategy. It is not uncommon for a site to take over a year to generate a living for the small business owner doing it themselves, so have a backup plan at all times!