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AI

AI copywriting: potenziare un contenuto SEO

Pubblicato da Bruce Clay Europe il February 20, 2025
Google Core Update
SEO

Google Core Update – 5 modi per tutelare un sito

Pubblicato da Bruce Clay Europe il February 6, 2025
A playful scene featuring two cartoonish frog figurines using tablets while sitting and lying beside an old-school computer. The computer screen displays the Google homepage with a magnifying glass highlighting the Google logo. One frog is seated upright holding a tablet, while the other frog is reclining, also holding a tablet. The background is an outdoor, blurred natural setting, adding to the whimsical nature of the image. The scene humorously represents technology and search engine usage.
SEO

SEO best practices: i suggerimenti di Google

Pubblicato da Bruce Clay Europe il September 12, 2024
A digital illustration showing various interconnected devices, including a laptop, tablet, smartphone, desktop monitor, and a Wi-Fi router. The devices are connected with blue lines, symbolizing network communication. A globe in the background represents global connectivity. Some screens display a shopping cart icon, suggesting e-commerce or online transactions. The scene depicts the concept of interconnectedness in the digital world, likely related to online services or communication technology.
DIGITAL MARKETING OPTIMIZATION

I canonical URL per evitare contenuti duplicati

Pubblicato da Bruce Clay Europe il September 11, 2024
A person working on a laptop with one hand typing on the keyboard and the other hand holding a glowing blue 'SEO' icon with a gear symbol. The background is blurred, focusing attention on the hand and the laptop. The image represents SEO (Search Engine Optimization) and its technical aspects, symbolized by the gear, in the context of digital marketing or website management.
SEO

Strategie chiave per il successo della SEO d’impresa

Pubblicato da Bruce Clay Europe il September 11, 2024
A person working on a laptop at a wooden desk, typing with both hands. The individual is wearing a smartwatch and a wedding ring. On the desk, there is a small potted plant with yellow flowers and a decorative card, alongside a notebook and an envelope. The background is softly blurred, creating a calm and focused work environment, possibly in a home office or co-working space.
SEO

URL assoluto vs relativo: qual è la differenza?

Pubblicato da Bruce Clay Europe il September 10, 2024
A Samsung tablet displaying the Google search homepage is placed on a wooden desk. Next to the tablet, there is a smartphone and a stylus pen. In the background, a blurred coffee cup sits on a saucer. The image suggests a work or research setup, with a focus on online browsing or SEO activities.
SEO

Strategie SEO per scalare Google

Pubblicato da Bruce Clay Europe il September 10, 2024
This image shows a man giving a speech or presentation in a formal setting, captured through the lens of a smartphone. The hand of the person holding the phone frames the speaker, who is gesturing with one hand as he talks. The background features an audience, some of whom are listening attentively, with a blurred office or conference setting. The image emphasizes modern communication, where moments are often captured and shared via mobile devices.
DIGITAL MARKETING OPTIMIZATION

Strategie SEO per comunicati stampa efficaci

Pubblicato da Bruce Clay Europe il September 10, 2024
Meta descriptions from Google search results
DIGITAL MARKETING OPTIMIZATION

Le Meta Description sono ancora importanti?

Pubblicato da Bruce Clay Europe il September 10, 2024
A person working at a desk, typing on an Apple keyboard in front of an iMac displaying the Google search homepage. On the desk, there is a microphone (labeled 'RØDE'), a smartphone, and a desk lamp. The scene suggests a workspace setup for tasks like SEO, content creation, or digital marketing, with a focus on online research and copywriting.
SEO CONTENT

Corso intensivo di SEO Copywriting

Pubblicato da Bruce Clay Europe il September 10, 2024
A close-up image of a hand pointing towards a row of five stars, with four of the stars glowing yellow and the fifth one partially transparent. The person is wearing a business suit, and the gesture represents a rating or review system, commonly used in customer feedback or product reviews.
DIGITAL MARKETING OPTIMIZATION

Recensioni di prodotti eCommerce

Pubblicato da Bruce Clay Europe il September 10, 2024
A magnifying glass is held up to the Google search engine homepage, enlarging the Google logo. The browser tab and address bar are visible at the top, while the search bar and buttons below the logo are slightly blurred. The image highlights the concept of searching and navigating the web, with a focus on Google's prominence as a search engine.
DIGITAL MARKETING OPTIMIZATION

Google Core Updates 2024

Pubblicato da Bruce Clay Europe il September 10, 2024
A minimalist image showing a closed laptop lying flat on a reflective surface. Above the laptop, the word 'SEO' is displayed in a pixelated font. Below the laptop, a line graph with dots indicates an upward trend. The image represents the concept of SEO (Search Engine Optimization) and its role in improving website rankings.
SEO

Cos’è la SEO?

Pubblicato da Bruce Clay Europe il September 10, 2024
Two colleagues working together at a desk, focusing on a website layout design. One person is typing on a laptop while the other is holding a sheet of paper with wireframe sketches and pointing at the laptop screen with a pen. The workspace includes a smartphone, a calculator, a glass of water, and a small potted plant. The scene conveys collaboration in web development or UX/UI design.
SEO

Come migliorare il posizionamento di un sito web con la SEO?

Pubblicato da Bruce Clay Europe il September 10, 2024
Two men working together in an office setting, writing on a transparent glass board. One person is writing with a marker, while the other is observing the notes. The writing on the board includes terms like 'Backlink,' 'Content,' and 'Optimization,' suggesting a brainstorming session or strategy planning related to SEO or digital marketing. The background is slightly blurred, with a large, bright green sign partially visible.
SEO

Cosa rende efficace una strategia SEO?

Pubblicato da Bruce Clay Europe il September 10, 2024
A group of business professionals having a meeting around a wooden table. Three people are seated with open laptops displaying charts and graphs, while one person stands at a whiteboard giving a presentation. The attendees are engaged in discussion, with notebooks, coffee cups, and documents scattered on the table. The scene conveys a collaborative work environment focused on data analysis and strategy planning.
SEO

La checklist SEO sempre aggiornata

Pubblicato da Bruce Clay Europe il September 10, 2024

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    Informazioni sui nostri autori

    Enrica Fantoni_Co-Founder_CEO_Bruce Clay Europe
    Enrica Fantoni_Co-Founder_CEO_Bruce Clay Europe

    Enrica Fantoni

    CEO & Co-Founder

    Enrica Fantoni lavora nel marketing digitale dal 2002, iniziando la sua carriera come freelance nel Web Design collaborando anche con JobPilot (acquistato da Monster). Nel 2004 ha fatto parte del Gruppo Kelkoo e poi di Yahoo dove ha trascorso oltre 11 anni nel marketing digitale, ricoprendo diversi ruoli con crescenti responsabilità e gestendo un team di circa 10 persone.

    Tiziana Lattaruli CMO Bruce Clay Europe

    Tiziana Lattaruli

    Partner e Chief Marketing

    Tiziana Lattaruli lavora nel marketing digitale dal 1999, iniziando la sua carriera con il lancio di Lycos Europe e HotBot, noto portale web e motore di ricerca pioniere, nelle prime fasi dell'era digitale. Dopo 4 anni nel Gruppo Bertelsmann, si è unita al team di Yahoo e ha trascorso oltre 11 anni nei media digitali ricoprendo diversi ruoli con crescenti responsabilità.

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