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SEO training Course "Made in USA" in Europe 


SEO training is critical for anyone wanting to excel at search engine optimization. Our established training program is the best face-to-face SEO program available. The SEOToolSet® Course from Bruce Clay Europe is the most comprehensive Search Engine Training in the USA.

Our SEO Training

is rated 4.8 out of 5 based on 245 reviews.

During the two-days Course with Bruce Clay as speaker on July 14th and 15th 2015, the attendees from 6 different countries have filled the entire class (32 seats).
In the last years the course was attended by different important companies:

  • Gruppo Generali
  • Rentalcars
  • Condé Nast
  • Lavazza
  • Panasonic
  • 7Pixel
  • Monclick

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We've been accredited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEOToolSet® - powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO - and to empower you to make a real difference.


Bruce Clay is a recognized expert in Search Marketing and he is the author of the all-in-one desk reference guide "Search Engine Optimization All-in-One for Dummies", Wiley Publications. The SEO Training exists from 1996 in the USA, where it is considered by the Internet Marketing community the best way to understand how Google and Search Engines work. Class size is limited and often fills weeks before the beginning of the course. The SEOToolSet® Course has the same program as the one offered in USA, Australia, India and Japan. The SEO Class is designed for professional SEOs and for Marketing people who want to take full advantage of Search Engines.

SEO Training Program

  • The importance of SEO in your Marketing-Mix
  • technical SEO concepts
  • Understanding the search engines
  • The anatomy of a website
  • Universal Search Design, Video (Engagement objects) and SEO
  • Code of Ethics and "Withe Hat" approach
  • SEO methodology, Internal linking Strategies (Silos)
  • Optimizing for Universal Search
  • SEO and Social Media integration (SMM)
  • How to use SEOToolSet®
  • Q&A

Don't miss the opportunity to get the world's best Search Engine Marketing Training in Europe.


For a full list of benefits and requirements of our courses, visit the Advanced Certification Section at www.seotoolset.com.

Why should you participate in face-to-face SEO training? We find that about 20 percent of our classes are question-and-answer time. Students need that time to understand the material and to relate the material to their individual situations.

We teach a comprehensive search engine optimization training program covering the science and methods that companies use to significantly improve rankings. The content is designed for everyone that wants to beat their competition for those who really need to know SEO. Marketing managers through web programmers, novice through seasoned professionals, this course will teach you to do SEO.

The standard course training binder we provide is more than 350 full-color pages, chock full of need-to-know optimization information. Attending our class also gives you three-month subscription to our tool for multiple domains, and access to our support team for questions.

If being second best is not good enough, then a face-to-face SEO class is the only way to go.

The SEO training course content is comprehensive and covers all of our standard practices in a two-day search engine optimization training course designed for marketing and Web professionals.

Many companies send staff, then send more the next month, then more after that. Larger clients complete our course, then schedule our course to be presented at their facility for groups of 20 to 50. Class size is limited to about 50 students, and often fills weeks before the class.


Sample SEOToolSet® SEO Training Video


SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

We have taught over 2,500 classroom students, with many returning annually year-after-year (so this is obviously a high-value course). And the classroom format with questions and answers, discussions over lunch and breaks, and networking about course content makes this a superior presentation format for complex SEO material.

Simply put, if you want classroom SEO training, you must take this course. These folks have!

Conference SEO Training


Search marketing conferences offer the opportunity to learn foundational best practices as well as cutting-edge tactics of Internet marketing. Bruce Clay, Inc. has been chosen as the official "partnered training" provider of SEO workshops at the major search industry conferences.


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Reviews provided by SurveyMonkey
Read all 245 reviews about SEOToolSet Training
Very helpful focus on the basics, as well as a few advanced aspects of SEO

Rating: 4 of 5

Jonathan - Yorba Linda, CA

The Advanced SEOToolSet Training Course was an invaluable experience that helped me gain actionable SEO knowledge I could utilize instantly.

Rating: 3 of 5

Chris - Freeport, ME

This course is a must for any marketer or SEO.

Rating: 4 of 5

Dustin - Los Angeles, CA

Bruce Clay is a master. He and his team have the knowledge practices to bring your business to the front of the proverbial digital line. 10/10, would use again!

Rating: 5 of 5

Ryan - Lemon Grove, CA

The course taught complex concepts in a way that I could understand. The instructor made the course interesting and entertaining.

Rating: 3 of 5

Cindy - San Antonio, TX

The SEOToolSet Training Standard course is essential for any business owner, digital media manager, IT manager or marketing manager. Without these SEO White Hat principals and skills that Bruce Clay offers and suggests to implement within your own business practices your competition has an advantage over you.

Rating: 4 of 5

Cyndi - Santa Clarita, CA

Bruce Clay's course will give you the background, knowledge and tool set to prepare you to tackle any SEO challenge. This is the quickest and surest way to learn industry-leading concepts that I've seen.

Rating: 5 of 5

Brett - Tucson, TX

Bruce Clay training takes a unique approach to SEO methodology that I haven't seen elsewhere. This training helps to answer the "why?".

Rating: 4 of 5

Steve - Provo, UT

Very comprehensive course, for beginners or in-depth SEO pros.

Rating: 4 of 5

Ricardo - San Diego, CA

I would highly recommend this coarse to everyone. SEO is such an important factor for business success. It can make or brake your company. Anyone that owns a business or works on websites should attend to at least get the basic understanding of why it is so important. There are so many companies out there that do it wrong and many business owners are so desperate to get new business that they will try anything. This course is truly the best money you can spend. If you apply the concepts, you will make that back in no time. Thank you for an amazing experience.

Rating: 5 of 5

Tony - Danbury, CT

Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing. They have been hard at work, optimizing websites since before Google was the standard-bearer. They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Rating: 4 of 5

Mark - Los Angeles, CA

Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend. Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest. And combined with Bruce Clay's years of experience? Priceless.

Rating: 5 of 5

Hannah - ANN ARBOR, MI