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Bruce Clay SEOToolSetTM Training Course

During the two-days Course with Bruce Clay as speaker on June 08th and 09th 2016, the attendees from different countries have filled the entire class (30 seats).
Our established classroom is the best face-to-face SEO training and education available. We offer a search engine optimization training course created and presented by SEO veteran Bruce Clay. The lessons are designed for all learning styles and levels of knowledge, and geared towards any professional who plays a part in the creation and marketing of a website and business.

Don’t miss out on this exciting opportunity to learn from the pros!


Our SEO Training

is rated 4.7 out of 5 based on 288 reviews.

Based on 20 years of experience in search industry evolution and practice, we know how search works! Our SEO classes and optional SEO certification program are constantly updated with new topics and methodologies.

Our 2 days class address the changing face of SEO and Internet marketing as a whole, yet always teach the white hat methodologies BCI is known for. This is what provides lasting value to a website strategy. 

SEO Training Program

  • The importance of SEO in your marketing-mix
  • Technical SEO concepts
  • Meet the Search Engine
  • Anatomy of a website
  • Universal Search Design, Video and SEO
  • Ethical approach, spam, SEO White and Black Hat
  • Linking Strategies
  • SEO & Social media
  • Content for SEO
  • Site Analysis with SEOToolSet ®V6

Class includes extensive question-and-answer discussions that assure the material is understood, plus the opportunity to talk with other students. This is search engine optimization training for every level of experience. Our SEO training is packed full of fundamental SEO, technical information, and tried and true methodologies — plus an introduction of other web marketing disciplines and how they play into SEO. This is a course that works well for marketing, Web and IT personnel, site owners and managers, and anyone responsible for organic traffic. Our SEO classroom training teaches you how to use the tools you’ll need to fuel your SEO strategy.

Bruce Clay, Inc. is the classroom SEO training for major marketing conferences including Search Marketing Expo (SMX). We also offer onsite classroom SEO training to help our larger clients. Our school also reaches internationally as our global offices provide training worldwide.

If being second best is simply not good enough, then our training is the only way to go. This course will empower you to make a real difference in your SEO strategy — just read our reviews.

Reviews provided by SurveyMonkey
Read all 288 reviews about SEOToolSet Training
SEOToolSet Training
Insights that as an experienced SEO I hadn't known before. Really liked the philosophy.

Rating: 4 of 5

Polly - Chicago,IL

SEOToolSet Training
Having Bruce available to teach it.

Rating: 5 of 5

David - Madison,NJ

SEOToolSet Training
The instructor was clearly very knowledgeable and offered great insight. I also enjoyed walking through the SEO Tool Set and feel like these tools will help us improve our SEO presence.

Rating: 4 of 5

Abby - Riverwoods,IL

SEOToolSet Training
The organization and clarity of presentation and materials, the expertise of the presenter and williness to field a variety of questions

Rating: 4 of 5

Regan - San Francisco,CA

SEOToolSet Training
I loved the insight Bruce Clay gave us.

Rating: 5 of 5

Rosana - Carlsbad,CA

SEOToolSet Training
Mindy was passionate and taught us with utmost professionalism and respect. You couldn't have picked a better presenter.

Rating: 4 of 5

David - Salt Lake City,UT

SEOToolSet Training
The instructor was engaging and well versed in the material. The course was completely up to date and filled gaps in my understanding of the current SEO landscape.

Rating: 5 of 5

George - Manteo,NC

SEOToolSet Training
Mindy was very knowledgeable about the subject matter, and it showed. The presence of Duane Forrester in the class was also a welcome addition that really enriched the overall experience. The materials were comprehensive and laid out in a logical way that made it easy to see and grasp the "big picture" of everything SEO entails.

Rating: 4 of 5

Jason - Canton,OH

SEOToolSet Training
Mindy was a great instructor, and the material covered was exactly what I needed.

Rating: 5 of 5

Joe - Milan,PA

SEOToolSet Training
Mindy was delightful. She is knowledgeable and very approachable. She seems to care about people which makes me want to take this class again. She is classy in both personality and appearance. She is a great asset to Bruce Clay! Duane is also very knowledgeable and took time during breaks to impart his knowledge and experience to the attendees. Great team!

Rating: 5 of 5

Olympia - Franklin,MA

SEOToolSet Training
The cold-hard recommendations and guidelines to bring back to my department and the enthusiasm in which it was presented.

Rating: 4 of 5

Lucas - Edina,MN

SEOToolSet Training
I enjoyed Mindy's enthusiasm and delivery of the material. Additionally, I liked that Bruce and Duane sat in during the course which further enhanced class discussion.

Rating: 5 of 5

Kyle - Simi Valley,CA

SEOToolSet Training
The instructor was great, the lab and associated checklist were both very helpful and practical.

Rating: 4 of 5

Jeremy - Stamford,CT

SEOToolSet Training
I appreciate how well the materials are kept up to date.

Rating: 5 of 5

George - Manteo,NC

SEOToolSet Training
Open-Ended Response

Rating: 5 of 5

Chris - Tustin,CA

SEOToolSet Training
The instructor is very patient as I asked many questions during the course. She also explains topics very clearly. I liked the labs the best as they were a great way to put everything we learned to the test (that was very helpful!!!). Also, the article/case-study on Siloing for the Heifer company was extremely helpful.

Rating: 5 of 5

Marlenà - Tecom Setion C,Dubai