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Bruce Clay SEOToolSetTM Training Course
Happening June 8th and 9th in Milan

Don’t miss out on this exciting opportunity to learn from the pros!
Our established classroom is the best face-to-face SEO training and education available. We offer a search engine optimization training course created and presented by SEO veteran Bruce Clay. The lessons are designed for all learning styles and levels of knowledge, and geared towards any professional who plays a part in the creation and marketing of a website and business.

Our SEO Training

is rated 4.8 out of 5 based on 245 reviews.

Based on 20 years of experience in search industry evolution and practice, we know how search works! Our SEO classes and optional SEO certification program are constantly updated with new topics and methodologies.

Our 2 days class address the changing face of SEO and Internet marketing as a whole, yet always teach the white hat methodologies BCI is known for. This is what provides lasting value to a website strategy.

SEO Training Program

  • The importance of SEO in your marketing-mix
  • Technical SEO concepts
  • Meet the Search Engine
  • Anatomy of a website
  • Universal Search Design, Video and SEO
  • Ethical approach, spam, SEO White and Black Hat
  • Linking Strategies
  • SEO & Social media
  • Content for SEO
  • Site Analysis with SEOToolSet ®V6

Class includes extensive question-and-answer discussions that assure the material is understood, plus the opportunity to talk with other students. This is search engine optimization training for every level of experience. Our SEO training is packed full of fundamental SEO, technical information, and tried and true methodologies — plus an introduction of other web marketing disciplines and how they play into SEO. This is a course that works well for marketing, Web and IT personnel, site owners and managers, and anyone responsible for organic traffic. Our SEO classroom training teaches you how to use the tools you’ll need to fuel your SEO strategy.

Included in your registration is a 3-month membership to the SEOToolSetTM — our proprietary SaaS tools that empower your SEO - lunch for two days, course materials and book written by Bruce Clay.

Cost for training course: 649€ ​(VAT not included)
Special price: 449€ ​(VAT not included) registration before the 16th May 2016
Group Discount (three people or more): -10%

SEO class offers unique perks: an intimate and interactive classroom where questions are encouraged; breaks and lunches that are great for networking or talking directly with Bruce Clay about your website; a chance to be interviewed for BCI’s YouTube video series; special guests; and much more.

Bruce Clay, Inc. is the classroom SEO training for major marketing conferences including Search Marketing Expo (SMX). We also offer onsite classroom SEO training to help our larger clients. Our school also reaches internationally as our global offices provide training worldwide.

If being second best is simply not good enough, then our training is the only way to go. This course will empower you to make a real difference in your SEO strategy — just read our reviews.


Hotel Hilton Double Tree, 
Via Ludovico di Breme, 77, 20156 Milano


Reviews provided by SurveyMonkey
Read all 245 reviews about SEOToolSet Training
SEOToolSet Training
Very helpful focus on the basics, as well as a few advanced aspects of SEO

Rating: 4 of 5

Jonathan - Yorba Linda, CA

SEOToolSet Training
The Advanced SEOToolSet Training Course was an invaluable experience that helped me gain actionable SEO knowledge I could utilize instantly.

Rating: 3 of 5

Chris - Freeport, ME

SEOToolSet Training
This course is a must for any marketer or SEO.

Rating: 4 of 5

Dustin - Los Angeles, CA

SEOToolSet Training
Bruce Clay is a master. He and his team have the knowledge practices to bring your business to the front of the proverbial digital line. 10/10, would use again!

Rating: 5 of 5

Ryan - Lemon Grove, CA

SEOToolSet Training
The course taught complex concepts in a way that I could understand. The instructor made the course interesting and entertaining.

Rating: 3 of 5

Cindy - San Antonio, TX

SEOToolSet Training
The SEOToolSet Training Standard course is essential for any business owner, digital media manager, IT manager or marketing manager. Without these SEO White Hat principals and skills that Bruce Clay offers and suggests to implement within your own business practices your competition has an advantage over you.

Rating: 4 of 5

Cyndi - Santa Clarita, CA

SEOToolSet Training
Bruce Clay's course will give you the background, knowledge and tool set to prepare you to tackle any SEO challenge. This is the quickest and surest way to learn industry-leading concepts that I've seen.

Rating: 5 of 5

Brett - Tucson, TX

SEOToolSet Training
Bruce Clay training takes a unique approach to SEO methodology that I haven't seen elsewhere. This training helps to answer the "why?".

Rating: 4 of 5

Steve - Provo, UT

SEOToolSet Training
Very comprehensive course, for beginners or in-depth SEO pros.

Rating: 4 of 5

Ricardo - San Diego, CA

SEOToolSet Training
I would highly recommend this coarse to everyone. SEO is such an important factor for business success. It can make or brake your company. Anyone that owns a business or works on websites should attend to at least get the basic understanding of why it is so important. There are so many companies out there that do it wrong and many business owners are so desperate to get new business that they will try anything. This course is truly the best money you can spend. If you apply the concepts, you will make that back in no time. Thank you for an amazing experience.

Rating: 5 of 5

Tony - Danbury, CT

SEOToolSet Training
Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing. They have been hard at work, optimizing websites since before Google was the standard-bearer. They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Rating: 4 of 5

Mark - Los Angeles, CA

SEOToolSet Training
Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend. Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest. And combined with Bruce Clay's years of experience? Priceless.

Rating: 5 of 5

Hannah - ANN ARBOR, MI