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Bruce Clay SEOToolSetTM Training Course
Happening July 14th and 15th

SEOToolSetTM Training with Bruce Clay as trainer returns to Milan on July 14th and 15​th 2015.

Held at Hotel Double Tree by Hilton,
Via Ludovico di Breme, 77, 20156 Milan (Map)

More info: +41 (0) 916829583 or +39 0287366901


Take advantage of our Super Early Bird Rate and save up to 200€!

  • 449€ - Register with the Super Early Bird Rate to get 30% off if you register by June 19th 2015
  • 649€ - Regular price registration runs from June 20th to July 10th 2015


Registration Includes

  • Two days training in english with Bruce Clay as trainer
  • 3 months subscription to SEOToolSet 6 pro, software that assists SEO
  • Printed course printed ​materials you take home
  • Bruce Clay's comprehensive SEO book
  • Simultaneous translation English to Italian (on request)
  • Lunch
  • Mid-morning and mid-afternoon coffee break

SEO Training Program

Tuesday, 14th July from 08.15 to 17.00
Wednesday, 15th July from 08.15 to 15.00

  • The importance of SEO in your Marketing-Mix
  • Technical SEO concepts
  • SEO for mobile visitors
  • Understanding the search engines
  • The anatomy of a website
  • Universal Search Design, Video (Engagement Objects) and SEO
  • Code of Ethics and "White Hat" approach
  • SEO methodology, internal linking strategies (siloing)
  • Optimizing for Universal Search
  • SEO and Social Media Marketing (SMM) integration
  • How to use SEOToolSetTM SEO software
  • Q&A

Don't miss the opportunity to get the world's best Search Engine Marketing Training in Europe.

Our SEO Training is rated five stars 4.8 out of 5 stars based on 237 reviews.​

Foto gruppo corso seo


SEO Training Course "Made in USA" in Europe (Milan)

SEO training is critical for anyone wanting to excel at search engine optimization. Our established training program is the best face-to-face SEO program available. The SEOToolSet Training course from Bruce Clay Europe is the most comprehensive Search Engine Training in the USA.


We've been accredited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEOToolSetTM — powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO — and to empower you to make a real difference.


Bruce Clay is a recognized expert in search marketing and he is the author of the all-in-one desk reference guide "Search Engine Optimization All-in-One for Dummies", Wiley Publications. The SEO Training exists from 1996 in the USA, where it is considered by the Internet Marketing community the best way to understand how Google and Search Engines work. Class size is limited and often fills weeks before the beginning of the course. The SEOToolSet Training course has the same program as the one offered in the USA, India and Japan. The SEO class is designed for professional SEOs and for marketing professionals who want to take full advantage of search engines.


For a full list of benefits and requirements of our courses, read about the Training Courses.

Why should you participate in face-to-face SEO training? We find that about 20 percent of our classes are question-and-answer time. Students need that time to understand the material and to relate the material to their individual situations.

We teach a comprehensive search engine optimization training program covering the science and methods that companies use to significantly improve rankings. The content is designed for everyone that wants to beat their competition for those who really need to know SEO. Marketing managers through web programmers, novice through seasoned professionals, this course will teach you to do SEO.

The standard course training binder we provide is more than 350 full-color pages, chock full of need-to-know optimization information. Attending our class also gives you three-month subscription to our tool for multiple domains, and access to our support team for questions.

If being second best is not good enough, then a face-to-face SEO class is the only way to go. The SEO training course content is comprehensive and covers all of our standard practices in a two-day search engine optimization training course designed for marketing and web professionals.

Many companies send staff, then send more the next month, then more after that. Larger clients complete our course, then schedule our course to be presented at their facility for groups of 20 to 50. Class size is limited to about 50 students, and often fills weeks before the class.


Sample SEOToolSetTM SEO Training Video

SEOToolSet Training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. We look forward to meeting you and answering your questions.

Cosa hanno detto i partecipanti:

"Il corso di Bruce Clay offre una visione completa e professionale per la costruzione di un progetto SEO efficace e concreto, garantisce una visione a 360° con approfondimenti mirati su principi fondamentali spesso sottovalutati in favore di falsi miti"

"I contenuti sono interessanti, ma soprattutto qualità e livello di esposizione ineccepibili. Sono realmente contento di aver fatto questa scelta" 

We have taught over 2,500 classroom students, with many returning annually year after year, proof of the high-value of this course. And the classroom format with questions and answers, discussions over lunch and breaks, and networking about course content makes this a superior presentation format for complex SEO material.

Simply put, if you want classroom SEO training, you must take this course. These folks have!


Conference SEO Training

Search marketing conferences offer the opportunity to learn foundational best practices as well as cutting-edge tactics of Internet marketing. Bruce Clay, Inc. has been chosen as the official "partnered training" provider of SEO workshops at the major search industry conferences.


Bruce Clay SEO Course 2015 in Milan

Held at Hotel Double Tree by Hilton,
Via Ludovico di Breme, 77, 20156 Milan (Map)

More info: +41 (0) 916829583 or +39 0287366901


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Reviews provided by SurveyMonkey
Read all 237 reviews about SEOToolSet® Training
Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing. They have been hard at work, optimizing websites since before Google was the standard-bearer. They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Rating: 4 of 5

Mark - Los Angeles, CA

Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend. Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest. And combined with Bruce Clay's years of experience? Priceless.

Rating: 5 of 5

Hannah - ANN ARBOR, MI

It was a great experience. Well worth the investment.

Rating: 5 of 5

Wyatt - Lincoln, NE

Bruce is known for his "white hat" practices. Bruce not only tells us what to do but also provides the tools necessary to help achieve it. While the quantity of information to absorb was intense the quality and support made the class well worth the cost. The class size was much smaller than I expected. While Bruce is known world wide as an expert on SEO he should also be known for the quality of instruction and dedication to his students. Anyone serious about SEO should take this class both standard and advanced. I believe this will make a major shift in my ability to help my clients make it to the top in more of the highly competitive keywords that we have struggled with.

Rating: 4 of 5

Dale - Powder Springs, GA

what is the value of a smidge? Tiger as the #1 golfer made $100m per year. He is just a smidge better than the number 10 golfer, but Tiger makes 10x. Why is that? There is just a smidge of difference between Bruce Clay and others, but you get 100x more with Bruce because he is that good.

Rating: 5 of 5

Matthew - IL

If you are confused by SEO, you are not alone. Take this course to lift the curtain & have real implementable items to take back to your company.

Rating: 4 of 5

Katrina - San Francisco, CA

As I business owner it's beneficial to take the course to know the proper techniques of SEO. I realize that my marketing company is lacking knowledge on SEO.

Rating: 5 of 5

Doug - Gatlinburg, TN

This is an excellent training and really helps people to grasp the fundamental concepts of proper SEO. Excellent course!

Rating: 5 of 5

Trevor - Simi Valley, CA

I thought this was a wonderful course to not only introduce basic SEO concepts, but, even more importantly, to expedite implementation of said concepts in a responsible manner.

Rating: 5 of 5

Ryan - Simi Valley, CA

I've spent many years searching for direction with our own internal SEO efforts, and have had more than one bad experience. Bruce Clay offers a completely ethical, white hat approach to Internet Marketing and SEO. Knowing that offering these services to clients can be a costly expense to any organization regardless of size, Bruce Clay offers in depth training that outlines the same techniques they use in house. The issue then becomes more geared towards an organizations focus and commitment rather than just an expense. As a small business this is important because it allows us an alternate avenue towards achieving these higher level results at a budget we can manage.

Rating: 5 of 5

Andy - Stillwater, OK

Great high level view of SEO from the white hat perspective with many actionable suggestions that will keep you busy on your site for months to come.

Rating: 4 of 5


No matter how motivated I was I did not have confidence or tools to get seo right. Trial and error was very frustrating. I feel able to trust that I am doing the right modifications to my websites. Great feeling. I expect to be much more successful!

Rating: 5 of 5

Frank - Kahului, HI