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SEO Training Course "Made in USA" in Europe (Milan)

SEO training is critical for anyone wanting to excel at search engine optimization. Our established training program is the best face-to-face SEO program available. The SEOToolSet® Course from Bruce Clay Europe is the most comprehensive Search Engine Training in the USA.

Our SEO Training

is rated 4.8 out of 5 based on 222 reviews.

During the two-days Course with Bruce Clay as speaker on July 2nd and 3rd 2014, the attendees from 7 different countries have filled the entire class (43 seats).

The course was attended by different important companies:

  • Gruppo Generali
  • Rentalcars
  • Condé Nast
  • Lavazza
  • Panasonic

Next SEO course will be on November the 12th during the SMX in Milan, or you can ask for a SEO inhouse training

Foto gruppo corso seo

We've been accredited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEOToolSet® - powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO - and to empower you to make a real difference.

Bruce Clay is a recognized expert in Search Marketing and he is the author of the all-in-one desk reference guide "Search Engine Optimization All-in-One for Dummies", Wiley Publications. The SEO Training exists from 1996 in the USA, where it is considered by the Internet Marketing community the best way to understand how Google and Search Engines work. Class size is limited and often fills weeks before the beginning of the course. The SEOToolSet® Course has the same program as the one offered in USA, Australia, India and Japan. The SEO Class is designed for professional SEOs and for Marketing people who want to take full advantage of Search Engines.

Information for the SEOToolSet® In-house Training

SEO Training Program

  • The importance of SEO in your Marketing-Mix
  • technical SEO concepts
  • Understanding the search engines
  • The anatomy of a website
  • Universal Search Design, Video (Engagement objects) and SEO
  • Code of Ethics and "Withe Hat" approach
  • SEO methodology, Internal linking Strategies (Silos)
  • Optimizing for Universal Search
  • SEO and Social Media integration (SMM)
  • How to use SEOToolSet®
  • Q&A

Don't miss the opportunity to get the world's best Search Engine Marketing Training in Europe.

For a full list of benefits and requirements of our courses, visit the Advanced Certification Section at

Why should you participate in face-to-face SEO training? We find that about 20 percent of our classes are question-and-answer time. Students need that time to understand the material and to relate the material to their individual situations.

We teach a comprehensive search engine optimization training program covering the science and methods that companies use to significantly improve rankings. The content is designed for everyone that wants to beat their competition for those who really need to know SEO. Marketing managers through web programmers, novice through seasoned professionals, this course will teach you to do SEO.

The standard course training binder we provide is more than 350 full-color pages, chock full of need-to-know optimization information. Attending our class also gives you three-month subscription to our tool for multiple domains, and access to our support team for questions.

If being second best is not good enough, then a face-to-face SEO class is the only way to go.

The SEO training course content is comprehensive and covers all of our standard practices in a two-day search engine optimization training course designed for marketing and Web professionals.

Many companies send staff, then send more the next month, then more after that. Larger clients complete our course, then schedule our course to be presented at their facility for groups of 20 to 50. Class size is limited to about 50 students, and often fills weeks before the class.

Sample SEOToolSet® SEO Training Video

SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

We have taught over 2,500 classroom students, with many returning annually year-after-year (so this is obviously a high-value course). And the classroom format with questions and answers, discussions over lunch and breaks, and networking about course content makes this a superior presentation format for complex SEO material.

Simply put, if you want classroom SEO training, you must take this course. These folks have!

Conference SEO Training

Search marketing conferences offer the opportunity to learn foundational best practices as well as cutting-edge tactics of Internet marketing. Bruce Clay, Inc. has been chosen as the official "partnered training" provider of SEO workshops at the major search industry conferences.

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Reviews provided by SurveyMonkey
Read all 222 reviews about SEOToolSet® Training
The advanced course is a perfect extension of the standard course. I highly recommend taking both courses as the advanced ultimately answers the questions that you have after you've taken the standard course.

Rating: 5 of 5

Allison - Cincinnati, OH

Outstanding training from the Gold Standard in SEO.

Rating: 5 of 5

Julie - Atlantic, IA

The Bruce Clay Advanced Certification SEOToolSet Training will be a game changer in being able to monitor our IS&T team and their changes to our website and how it effects SEO. We have been running blind without these tools.

Rating: 5 of 5

Mary - So. St. Paul, MN

Probably the best SEO training available

Rating: 5 of 5

Katja - Miami Beach, FL

This course is great for SEO newcomers, as well as SEO power-users. The topics discussed in the course vary widely for any range of SEO experience.

Rating: 5 of 5

John - South St. Paul, MN

This is an awesome course for understanding how SEO actually functions, from the ground up.

Rating: 5 of 5

Jack - Port Hueneme, CO

Excellent experience, Thanks you.

Rating: 4 of 5

Nikhil - Edmonton

The course helped to fill in some of the gaps in my knowledge of SEO, and it was great to learn from Bruce firsthand.

Rating: 5 of 5

Daniel - Canton, OH

Advanced Certification SEOToolSet Trainging Course was a very enjoyable course. The instructors thoroughly explained each concept as students had answers. The material helped me understand, in depth, all of the information that I had learned in the Standard SEOToolSet Training course.

Rating: 4 of 5

Alina - Anchorage, AK

The Advanced Certification SEO ToolSet Training Course by Bruce Clay, Inc is one of the most resourceful ways to learn and understand Search Engine Optimization. With the knowledge learned from the Advanced Certification SEO ToolSet Training Course our companies will easy move ahead of the competition and excel in search results.

Rating: 5 of 5

Cynthia - BELOIT, WI

I loved the way Bruce presented the material and answered implementation of the material on company specific questions. I found Mindy to be more approachable and personable. Both instructors also incorporated jokes throughout the presentation which kept things fresh and exciting; there were a lot of laughs! I enjoyed the specific knowledge the instructors had on and about Google, also their personal horror stories based on previous clients were quite entertaining. The materials were outstanding; I specifically loved the SEOToolSet Checklist. The over all experience was relaxed but highly professional.

Rating: 5 of 5

Darian - Anchorage, AK

Search engine optimization should not be attempted without some instruction and guidance. The BCI SEOToolSet Training Course provides the necessary knowledge and tools to pave the way to SEO success!

Rating: 5 of 5

Jennifer - Jackson, MS