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Meet the Bruce Clay, Inc. Team

Meet the various Bruce Clay, Inc. family members – the main players here at our Internet marketing optimization company who work hard to help you achieve your website's marketing goals. 

Bruce Clay USA

Bruce Clay, Founder and President, Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Bruce operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.

Bruce holds an MBA from Pepperdine University, and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

His weekly webcast, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts every Thursday at 3 p.m. ET on His book, “Search Engine Optimization All-in-One for Dummies,” is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO, available for order on and Barnes&, with the updated edition set to hit stores December 2011. Bruce is also on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Cindy Collins, Senior Vice President, Administration and Finance

Cindy Collins directs all administrative and accounting operations within Bruce Clay, Inc., as well as manages daily operations issues. In this role, Cindy acts as a client contact for account information, as well as facilitates activities surrounding Bruce Clay, Inc.'s SEO training and tools. In addition, she works on client projects as needed. 

Shawn Barker - Manager, Client Liaisons

Pam Egbert - Manager, Human Resources

Robert Esparza - Senior Consultant

Aaron Landerkin - Director, Software Development & IT

Johnny Lin - Manager, Web Architecture and Design

Virginia Nussey - Manager, Content and Media Creation

Mindy Weinstein - SEO Manager


Bruce Clay Brazil

Gabriel Spaniol , Managing Director


Bruce Clay Europe

Alessandro Agostini, Managing Director


Bruce Clay India 

Siddharth Lal, Managing Director


Bruce Clay Japan

Taku Amano, Managing Director

Masaki Nakano, Managing Director

Shoichiro Seguchi, Sales Manager