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Your registration is only confirmed once we send you the payment link after validating your entry and we receive your payment.
If for any reason the SEO Training Class is cancelled BCI will refund you the fee payment made by you. Under no circumstance will we be responsible for any loss incurred by you for flight/hotel bookings.



July 13 - 17, 2015
September 14 - 18, 2015
December 7 - 11, 2015


July 14 - 15, 2015

Conference Training

New York September 28, 2015
Free Executives Guide to SEO

SEO Training Course and Certification in India (Delhi NCR)

Date & Time: 3rd February to 5th February 2015, 9:30 AM to 5:30 PM
Venue: The Palms Town & Country Club, B Block, Sushant Lok Phase I
The 2013 and 2014 SEO Training sessions were completely sold out! Register Now.

Our established SEO training program is the best face-to-face SEO training and education available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Marketing Expo (SMX) and offer courses across the globe in USA, Australia, Europe, Asia and South America. Class size is limited and classes include extensive question-and-answer discussions that assure the material is understood. The search engine optimisation training course is created and presented by SEO veteran Bruce Clay and marketing author, professor and speaker Mindy Weinstein.

Our SEO Training

is rated 4.8 out of 5 based on 237 reviews.

We've been credited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO training Course.

Our course includes a subscription to our SEOToolSetTM — powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO and to empower you to make a real difference.

Read an SEO training testimonial from a past attendee:

"Bruce Clay as an instructor was simply fabulous in the way he simplifies complicated concepts and breaks it down to step by step easily consumable chunks. A must recommend course for any web master, product manager seriously evaluating an online business." —Umang Kumar, CEO,

Register for SEOToolSet™ training Call for SEOToolSet™ training

Bruce Clay has been delivering SEO training in Southern California for over eight years, with courses now held in the United States, India, Italy, Japan and Australia. The training is based on over 17 years of research and experience in the search engine optimization industry. The course is acknowledged as the leader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the SEO industry. The course is a must for those serious about delivering search engine traffic to their website.

About the Course!
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 17 years of search engine research and successful search engine optimization for clients. On top of the already proven material, the new 2015 course is now even more packed with useful SEO tips and reference information. This includes emerging trends, blended or universal search, useful strategies for social media, the optimization of digital assets for search as well as additional content on link building and SEO checklists. More than 2,500 students have taken Bruce Clay India's SEO training courses around the world, with many returning annually year after year.

The SEOToolSetTM Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimization tools, SEOToolSet v6.

The course is relevant to all people seeking to learn about SEO or enhance their existing knowledge and skills. The course covers search engine optimization basics through to advanced concepts and methodologies. The course also features a session on ethical practices and our SEO Code of Ethics.

The functionality and features of our powerful search engine optimization tools, the SEOToolSetTM, are explained and used through out the course. All students receive a free one-year subscription to access the SEOToolSet v6 as a bonus with the training (valued at Rs. 50,000).

The Bruce Clay training course and materials are detailed and constantly updated to include the latest developments globally in the search engine, Internet marketing and search engine optimization industries, as well as step by step guides on optimizing your website including real life examples.

The training course forms part of the Bruce Clay, Inc. SEO Certified Analyst Certification, putting you on the path to becoming a certified search engine optimization analyst should you choose. There is no additional cost for certification.

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Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. This includes marketing managers, marketing directors, business owners, online marketers, online advertisers, marketing consultants, new media consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimization and marketing industries. Our Standard SEO training is a full-blown, 360-degree view of SEO, and is packed full of fundamental SEO, technical information, and tried and true methodologies — plus an introduction of other web marketing disciplines and how they play into SEO.

SEO Training Testimonials

Sujatha Vivanathan, Search Operations Lead, Hewlett Packard
"I think the course Is loaded with information that is applicable for SEO in today’s world. I would recommend for any SEO Enthusiasts & having Bruce Clay himself taking the course is definitely an advantage. He has tremendous patience to answer everyone’s queries & concerns."

Vivek Agarwal, Sr Product Manager, IndiaMART
"Wonderful course, exhaustive coverage, cleared all my concepts and would definitely help me rank better."

Vijay Mohan, AGM-Marketing & Communications, Ashiana Housing Limited
"Very good experience, have learnt a lot of things which we are not doing it in our SEO techniques. The trainer made it very simple for us to understand the topics."

Jaba Sen Menon, Head – Branding and Communications, Centum Learning (Bharti Group)
"Very useful for appreciation of SEO and its relevance in improving business results."

Pradeep Sethi, IBIBO Web Pvt. Ltd.
"Bruce Clay is an expert on SEO and he is an awesome trainer. This course is absolutely recommended for technical as well as non-technical folks. If you are looking at an in-depth training on SEO and secrets of search engines with regard to SEO this course is right for you."

Read more

What is covered?
  • SEO fundamentals and key concepts
  • Optimising engagement objects, e.g. images
  • Increasing click through rate and engagement
  • Local search
  • SEO and social media
  • Ranking Reports
  • Page Analysis
  • Website Anatomy
  • Linking Strategies
  • Siloing Concepts
  • Site structure and key concepts
  • Measuring success and other key SEO KPI’s
  • Personalised and behavioural search
  • Analytics
  • Future Of Search
  • Best Practices

Here's what students receive for their course fee:

Course Fee
Full Price: INR 49,990*
*12.36% Service Tax extra

Individual returning students qualify for an additional 10% discount on the above rates. This discount will only be added in once the registration has been validated for previous participation.

  • The 3-day training course (including meals and refreshments)
  • Two detailed course manuals with more than 350 pages of information in full colour (valued at Rs 7,000)
  • Access to the standard version of SEOToolSet v6 tools for 12 months (valued at Rs. 50,000). Refer
  • A graduation certificate
  • Eligibility to take the Advanced SEO Certification exam (at no additional charge)

Many of those who take our search engine optimization training course are themselves search engine optimizers. With those individuals in mind, we extend an invitation to take our Advanced Certification exam following the SEO three-day training course and become an SEOToolSet Certified Analyst. For students who pass the exam,certification offers several benefits including spam audits to ensure compliance with standards and the right to display the certification seal — an industry recognized standard of excellence. There is no additional charge to take this exam after completing our three-day standard-to-advanced SEO training.

Sample SEOToolSetTM SEO Training Video

SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

SEOToolSetTM training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

Register for SEOToolSet™ training

Bruce Clay India reserves the right to select the students that get to participate in the course.

Reviews provided by SurveyMonkey
Read all 237 reviews about SEOToolSet® Training
Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing. They have been hard at work, optimizing websites since before Google was the standard-bearer. They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Rating: 4 of 5

Mark - Los Angeles, CA

Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend. Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest. And combined with Bruce Clay's years of experience? Priceless.

Rating: 5 of 5

Hannah - ANN ARBOR, MI

It was a great experience. Well worth the investment.

Rating: 5 of 5

Wyatt - Lincoln, NE

Bruce is known for his "white hat" practices. Bruce not only tells us what to do but also provides the tools necessary to help achieve it. While the quantity of information to absorb was intense the quality and support made the class well worth the cost. The class size was much smaller than I expected. While Bruce is known world wide as an expert on SEO he should also be known for the quality of instruction and dedication to his students. Anyone serious about SEO should take this class both standard and advanced. I believe this will make a major shift in my ability to help my clients make it to the top in more of the highly competitive keywords that we have struggled with.

Rating: 4 of 5

Dale - Powder Springs, GA

what is the value of a smidge? Tiger as the #1 golfer made $100m per year. He is just a smidge better than the number 10 golfer, but Tiger makes 10x. Why is that? There is just a smidge of difference between Bruce Clay and others, but you get 100x more with Bruce because he is that good.

Rating: 5 of 5

Matthew - IL

If you are confused by SEO, you are not alone. Take this course to lift the curtain & have real implementable items to take back to your company.

Rating: 4 of 5

Katrina - San Francisco, CA

As I business owner it's beneficial to take the course to know the proper techniques of SEO. I realize that my marketing company is lacking knowledge on SEO.

Rating: 5 of 5

Doug - Gatlinburg, TN

This is an excellent training and really helps people to grasp the fundamental concepts of proper SEO. Excellent course!

Rating: 5 of 5

Trevor - Simi Valley, CA

I thought this was a wonderful course to not only introduce basic SEO concepts, but, even more importantly, to expedite implementation of said concepts in a responsible manner.

Rating: 5 of 5

Ryan - Simi Valley, CA

I've spent many years searching for direction with our own internal SEO efforts, and have had more than one bad experience. Bruce Clay offers a completely ethical, white hat approach to Internet Marketing and SEO. Knowing that offering these services to clients can be a costly expense to any organization regardless of size, Bruce Clay offers in depth training that outlines the same techniques they use in house. The issue then becomes more geared towards an organizations focus and commitment rather than just an expense. As a small business this is important because it allows us an alternate avenue towards achieving these higher level results at a budget we can manage.

Rating: 5 of 5

Andy - Stillwater, OK

Great high level view of SEO from the white hat perspective with many actionable suggestions that will keep you busy on your site for months to come.

Rating: 4 of 5


No matter how motivated I was I did not have confidence or tools to get seo right. Trial and error was very frustrating. I feel able to trust that I am doing the right modifications to my websites. Great feeling. I expect to be much more successful!

Rating: 5 of 5

Frank - Kahului, HI