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SEO Training Course and Certification


SEO training is critical for anyone wanting to excel at search engine optimization. Our established training program is the best face-to-face SEO program available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Marketing Expo (SMX) and offer courses across the globe. 

We've been accredited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEOToolSet® - powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO - and to empower you to make a real difference.

Read SEO Training Testimonial From Past Attendees :

"Bruce Clay as an instructor was simply fabulous in the way he simplifies complicated concepts and breaks it down to step by step easily consumable chunks. A must recommend course for any web master, product manager seriously evaluating an online business." - Umang Kumar, CEO, Gaadi.com


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Bruce Clay has been delivering SEO training in Southern California for over eight years, with courses now held in the United States, India, Italy, Japan and Australia. The training is based on over 16 years of research and experience in the search engine optimization industry. The course is acknowledged as the leader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the SEO industry. The course is a must for those serious about delivering search engine traffic to their website.

About the Course!
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 17 years of search engine research and successful search engine optimization for clients. On top of the already proven material, the new 2014 course is now even more packed with useful SEO tips & reference information. This includes emerging trends, blended or universal search, useful strategies for social media, the optimization of digital assets for search as well as additional content on link building and SEO check lists. More than 2,500 students have taken Bruce Clay India's SEO training courses around the world, with many returning annually year after year.

The SEOToolSet® Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimization tools,SEOToolSet® v.5..

The course is relevant to all people seeking to learn about SEO or enhance their existing knowledge and skills. The course covers search engine optimization basics through to advanced concepts and methodologies. The course also features a session on ethical practices and our SEO Code of Ethics.

The functionality and features of our powerful search engine optimization tools, the SEOToolSet®, are explained and used through out the course. All students receive a free one-year subscription to access the SEOToolSet®v.5 as a bonus with the training (valued at Rs. 50,000).

The Bruce Clay training course and materials are detailed and constantly updated to include the latest developments globally in the search engine, Internet marketing and search engine optimization industries, as well as step by step guides on optimizing your website including real life examples.

The training course forms part of the Bruce Clay, Inc SEO Certified Analyst Certification, putting you on the path to becoming a certified search engine optimization analyst should you choose. There is no additional cost for certification.


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Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. This includes marketing managers, marketing directors, business owners, online marketers, online advertisers, marketing consultants, new media consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimization and marketing industries. Our Standard SEO training is a full-blown, 360-degree view of SEO, and is packed full of fundamental SEO, technical information, and tried and true methodologies – plus an introduction of other Web marketing disciplines and how they play into SEO.

What is covered?

SEO Training Testimonials

Jaba Sen Menon, Head – Branding and Communications, Centum Learning (Bharti Group)
"Very useful for appreciation of SEO and its relevance in improving business results."

Pradeep Sethi, IBIBO Web Pvt. Ltd.
"Bruce Clay is an expert on SEO and he is an awesome trainer. This course is absolutely recommended for technical as well as non-technical folks. If you are looking at an in-depth training on SEO and secrets of search engines with regard to SEO this course is right for you."

Read more

  • SEO fundamentals and key concepts
  • Optimising engagement objects, e.g. images
  • Increasing click through rate and engagement
  • Local search
  • SEO and social media
  • Ranking Reports
  • Page Analysis
  • Website Anatomy
  • Linking Strategies
  • Siloing Concepts
  • Site structure and key concepts
  • Measuring success and other key SEO KPI’s
  • Personalised and behavioural search
  • Analytics
  • Future Of Search
  • Best Practices

Here's what students receive for their course fee:

  • The 3-day training course (including meals and refreshments)
  • Two detailed course manuals with more than 350 pages of information in full colour (valued at Rs 7,000)
  • Access to the standard version of SEOToolSet v.5 tools for 12 months (valued at Rs. 50,000). Refer http://www.bruceclay.in/seo/tools.htm
  • A graduation certificate
  • Eligibility to take the Advanced SEO Certification exam (at no additional charge)

Many of those who take our search engine optimization training course are themselves search engine optimizers. With those individuals in mind, we extend an invitation to take our Advanced Certification exam following the SEO three-day training course and become an SEOToolSet® Certified Analyst. For students who pass the exam,certification offers several benefits including spam audits to ensure compliance with standards and the right to display the certification seal – an industry recognized standard of excellence. There is no additional charge to take this exam after completing our three-day standard-to-advanced SEO training.

Sample SEOToolSet® SEO Training Video



SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.


SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

Register for SEOToolSet™ training