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Bruce Clay India reserves the right to select the students that get to participate in the course.
Your registration is only confirmed once we send you the payment link after validating your entry and we receive your payment.
If for any reason the SEO Training Class is cancelled BCI will refund you the fee payment made by you. Under no circumstance will we be responsible for any loss incurred by you for flight/hotel bookings.



July 11 - 15, 2016
September 12 - 16, 2016
December 5 - 9, 2016


June 8 - 9, 2016

Conference Training

Seattle June 21, 2016
New York September 26, 2016 Free Executives Guide To SEO
SEO For Dummies Book Content Marketing Book

SEO Training Course and Certification in India (Delhi NCR)

The 2013, 2014 and 2015 SEO Training sessions were completely sold out.

Our established SEO training program is the best face-to-face SEO training and education available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Marketing Expo (SMX) and offer courses across the globe in USA, Australia, Europe, Asia and South America. Class size is limited and classes include extensive question-and-answer discussions that assure the material is understood. The search engine optimisation training course is created and presented by SEO veteran Bruce Clay and marketing author, professor and speaker Mindy Weinstein.


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Our SEO Training

is rated 4.8 out of 5 based on 245 reviews.

We've been credited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO training Course.

Our course includes a subscription to our SEOToolSetTM — powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO and to empower you to make a real difference.

Read an SEO training testimonial from a past attendee:

"Clear explanation for concepts of SEO. Complete White Hat focus. Bruce has a lot of experience and it shows in the training. Material and tools were excellent. The training has helped us line up many ideas. I shall definitely recommend to colleagues." —Ramprasad Hariharan, Sr. Lead Program Manager, Microsoft

Register for SEOToolSet™ training Call for SEOToolSet™ training

Bruce Clay has been delivering SEO training in Southern California for over eight years, with courses now held in the United States, India, Italy, and Japan. The training is based on over 17 years of research and experience in the search engine optimization industry. The course is acknowledged as the leader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the SEO industry. The course is a must for those serious about delivering search engine traffic to their website.

About the Course!
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on ​nearly 20 years of search engine research and successful search engine optimization for clients. On top of the already proven material, the new 2016 course is now even more packed with useful SEO tips and reference information. This includes emerging trends, blended or universal search, useful strategies for social media, the optimization of digital assets for search as well as additional content on link building and SEO checklists. More than 2,500 students have taken Bruce Clay India's SEO training courses around the world, with many returning annually year after year.

The SEOToolSetTM Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimization tools, SEOToolSet 6.

The course is relevant to all people seeking to learn about SEO or enhance their existing knowledge and skills. The course covers search engine optimization basics through to advanced concepts and methodologies. The course also features a session on ethical practices and our SEO Code of Ethics.

The functionality and features of our powerful search engine optimization tools, the SEOToolSetTM, are explained and used through out the course. All students receive a free one-year subscription to access the SEOToolSet 6 as a bonus with the training (valued at Rs. 50,000).

The Bruce Clay, Inc. training course and materials are detailed and constantly updated to include the latest developments globally in the search engine, Internet marketing and search engine optimization industries, as well as step by step guides on optimizing your website including real life examples.

The training course forms part of the Bruce Clay, Inc. SEO Certified Analyst Certification, putting you on the path to becoming a certified search engine optimization analyst should you choose. There is no additional cost for certification.

Register for SEOToolSet™ training Call for SEOToolSet™ training

Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. This includes marketing managers, marketing directors, business owners, online marketers, online advertisers, marketing consultants, new media consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimization and marketing industries. Our Standard SEO training is a full-blown, 360-degree view of SEO, and is packed full of fundamental SEO, technical information, and tried and true methodologies — plus an introduction of other web marketing disciplines and how they play into SEO.

SEO Training Testimonials

"The most comprehensive coverage of concepts, methodologies and tools to empower SEO. I attended the course second time and the experience was 'wow'. Bruce is fantastic as a trainer who explains the most complex things in an easy, comprehensive manner. The SEOToolSet has definitely evolved and packs a whole bunch of offerings that is worth looking into. I would definitely recommend to people dealing in SEO."
—Sudipto Nandy, Group Project Manager,

"I think the course is loaded with information that is applicable for SEO in today’s world. I would recommend for any SEO enthusiasts, and having Bruce Clay himself, taking the course is definitely an advantage. He has tremendous patience to answer everyone’s queries and concerns."
—Sujatha Vivanathan, Search Operations Lead, Hewlett Packard

"Wonderful course, exhaustive coverage, cleared all my concepts and would definitely help me rank better."
—Vivek Agarwal, Sr Product Manager, IndiaMART

"Very good experience, have learnt a lot of things which we are not doing in our SEO techniques. The trainer made it very simple for us to understand the topics."
—Vijay Mohan, AGM-Marketing & Communications, Ashiana Housing Limited

"Bruce Clay as an instructor was simply fabulous in the way he simplifies complicated concepts and breaks it down to step-by-step, easily consumable chunks. A must recommend course for any webmaster, product manager seriously evaluating an online business."
—Umang Kumar, CEO,

Read more

What is covered?
  • SEO fundamentals and key concepts
  • Optimising engagement objects, e.g. images
  • Increasing click through rate and engagement
  • Local search
  • SEO and social media
  • Ranking Reports
  • Page Analysis
  • Website Anatomy
  • Linking Strategies
  • Siloing Concepts
  • Site structure and key concepts
  • Measuring success and other key SEO KPI’s
  • Personalised and behavioural search
  • Analytics
  • Future Of Search
  • Best Practices

Here's what students receive for their course fee.

Course Fee: INR 55,000*

*Service tax extra as applicable

Individual returning students qualify for an additional 10% discount on the above rates. This discount will only be added in once the registration has been validated for previous participation.

  • The three-day training course (including meals and refreshments)
  • Two detailed course manuals with more than 350 pages of information in full colour (valued at Rs 7,000)
  • Access to the standard version of SEOToolSet 6 tools for 12 months (valued at Rs. 50,000). Refer to
  • A graduation certificate
  • Eligibility to take the Advanced SEO Certification exam (at no additional charge)

Many of those who take our search engine optimization training course are themselves search engine optimizers. With those individuals in mind, we extend an invitation to take our Advanced Certification exam following the SEO three-day training course and become an SEOToolSet Certified Analyst. For students who pass the exam, certification offers several benefits including spam audits to ensure compliance with standards and the right to display the certification seal — an industry recognized standard of excellence. There is no additional charge to take this exam after completing our three-day standard-to-advanced SEO training.

Sample SEOToolSetTM SEO Training Video

SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

SEOToolSetTM training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

Register for SEOToolSet™ training

Bruce Clay India reserves the right to select the students that get to participate in the course.

Reviews provided by SurveyMonkey
Read all 245 reviews about SEOToolSet Training
SEOToolSet Training
Very helpful focus on the basics, as well as a few advanced aspects of SEO

Rating: 4 of 5

Jonathan - Yorba Linda, CA

SEOToolSet Training
The Advanced SEOToolSet Training Course was an invaluable experience that helped me gain actionable SEO knowledge I could utilize instantly.

Rating: 3 of 5

Chris - Freeport, ME

SEOToolSet Training
This course is a must for any marketer or SEO.

Rating: 4 of 5

Dustin - Los Angeles, CA

SEOToolSet Training
Bruce Clay is a master. He and his team have the knowledge practices to bring your business to the front of the proverbial digital line. 10/10, would use again!

Rating: 5 of 5

Ryan - Lemon Grove, CA

SEOToolSet Training
The course taught complex concepts in a way that I could understand. The instructor made the course interesting and entertaining.

Rating: 3 of 5

Cindy - San Antonio, TX

SEOToolSet Training
The SEOToolSet Training Standard course is essential for any business owner, digital media manager, IT manager or marketing manager. Without these SEO White Hat principals and skills that Bruce Clay offers and suggests to implement within your own business practices your competition has an advantage over you.

Rating: 4 of 5

Cyndi - Santa Clarita, CA

SEOToolSet Training
Bruce Clay's course will give you the background, knowledge and tool set to prepare you to tackle any SEO challenge. This is the quickest and surest way to learn industry-leading concepts that I've seen.

Rating: 5 of 5

Brett - Tucson, TX

SEOToolSet Training
Bruce Clay training takes a unique approach to SEO methodology that I haven't seen elsewhere. This training helps to answer the "why?".

Rating: 4 of 5

Steve - Provo, UT

SEOToolSet Training
Very comprehensive course, for beginners or in-depth SEO pros.

Rating: 4 of 5

Ricardo - San Diego, CA

SEOToolSet Training
I would highly recommend this coarse to everyone. SEO is such an important factor for business success. It can make or brake your company. Anyone that owns a business or works on websites should attend to at least get the basic understanding of why it is so important. There are so many companies out there that do it wrong and many business owners are so desperate to get new business that they will try anything. This course is truly the best money you can spend. If you apply the concepts, you will make that back in no time. Thank you for an amazing experience.

Rating: 5 of 5

Tony - Danbury, CT

SEOToolSet Training
Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing. They have been hard at work, optimizing websites since before Google was the standard-bearer. They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Rating: 4 of 5

Mark - Los Angeles, CA

SEOToolSet Training
Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend. Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest. And combined with Bruce Clay's years of experience? Priceless.

Rating: 5 of 5

Hannah - ANN ARBOR, MI