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February 3 - 5, 2015

Conference Training


San Jose March 2, 2015
Free Executives Guide to SEO

SEO Training Course "Made in USA" in India (Delhi NCR)


Date: 3rd February to 5th February 2015
Venue: Gurgaon
The 2013 and 2014 SEO Training sessions were completely sold out! Register now!

Our established SEO training program is the best face-to-face SEO training and education available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Marketing Expo (SMX) and offer courses across the globe in USA, Australia, Europe, Asia and South America. Class size is limited and classes include extensive question-and-answer discussions that assure the material is understood. The search engine optimisation training course is created and presented by SEO veteran Bruce Clay and marketing author, professor and speaker Mindy Weinstein.


Our SEO Training

is rated 4.8 out of 5 based on 222 reviews.

We've been accredited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEOToolSet® - powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO - and to empower you to make a real difference.

Read SEO Training Testimonial From Past Attendees :

"Bruce Clay as an instructor was simply fabulous in the way he simplifies complicated concepts and breaks it down to step by step easily consumable chunks. A must recommend course for any web master, product manager seriously evaluating an online business." - Umang Kumar, CEO, Gaadi.com


Register for SEOToolSet™ training Call for SEOToolSet™ training

Bruce Clay has been delivering SEO training in Southern California for over eight years, with courses now held in the United States, India, Italy, Japan and Australia. The training is based on over 17 years of research and experience in the search engine optimization industry. The course is acknowledged as the leader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the SEO industry. The course is a must for those serious about delivering search engine traffic to their website.

About the Course!
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 17 years of search engine research and successful search engine optimization for clients. On top of the already proven material, the new 2015 course is now even more packed with useful SEO tips & reference information. This includes emerging trends, blended or universal search, useful strategies for social media, the optimization of digital assets for search as well as additional content on link building and SEO check lists. More than 2,500 students have taken Bruce Clay India's SEO training courses around the world, with many returning annually year after year.

The SEOToolSet® Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimization tools,SEOToolSet® v.5..

The course is relevant to all people seeking to learn about SEO or enhance their existing knowledge and skills. The course covers search engine optimization basics through to advanced concepts and methodologies. The course also features a session on ethical practices and our SEO Code of Ethics.

The functionality and features of our powerful search engine optimization tools, the SEOToolSet®, are explained and used through out the course. All students receive a free one-year subscription to access the SEOToolSet®v.5 as a bonus with the training (valued at Rs. 50,000).

The Bruce Clay training course and materials are detailed and constantly updated to include the latest developments globally in the search engine, Internet marketing and search engine optimization industries, as well as step by step guides on optimizing your website including real life examples.

The training course forms part of the Bruce Clay, Inc SEO Certified Analyst Certification, putting you on the path to becoming a certified search engine optimization analyst should you choose. There is no additional cost for certification.


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Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. This includes marketing managers, marketing directors, business owners, online marketers, online advertisers, marketing consultants, new media consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimization and marketing industries. Our Standard SEO training is a full-blown, 360-degree view of SEO, and is packed full of fundamental SEO, technical information, and tried and true methodologies – plus an introduction of other Web marketing disciplines and how they play into SEO.

What is covered?

SEO Training Testimonials

Sujatha Vivanathan, Search Operations Lead, Hewlett Packard
"I think the course Is loaded with information that is applicable for SEO in today’s world. I would recommend for any SEO Enthusiasts & having Bruce Clay himself taking the course is definitely an advantage. He has tremendous patience to answer everyone’s queries & concerns."

Vivek Agarwal, Sr Product Manager, IndiaMART
"Wonderful course, exhaustive coverage, cleared all my concepts and would definitely help me rank better."

Vijay Mohan, AGM-Marketing & Communications, Ashiana Housing Limited
"Very good experience, have learnt a lot of things which we are not doing it in our SEO techniques. The trainer made it very simple for us to understand the topics."

Jaba Sen Menon, Head – Branding and Communications, Centum Learning (Bharti Group)
"Very useful for appreciation of SEO and its relevance in improving business results."

Pradeep Sethi, IBIBO Web Pvt. Ltd.
"Bruce Clay is an expert on SEO and he is an awesome trainer. This course is absolutely recommended for technical as well as non-technical folks. If you are looking at an in-depth training on SEO and secrets of search engines with regard to SEO this course is right for you."

Read more

  • SEO fundamentals and key concepts
  • Optimising engagement objects, e.g. images
  • Increasing click through rate and engagement
  • Local search
  • SEO and social media
  • Ranking Reports
  • Page Analysis
  • Website Anatomy
  • Linking Strategies
  • Siloing Concepts
  • Site structure and key concepts
  • Measuring success and other key SEO KPI’s
  • Personalised and behavioural search
  • Analytics
  • Future Of Search
  • Best Practices

Here's what students receive for their course fee:

Course Fee
Super Early Bird Rate (Till 9 December 2014)     -INR 32,990*
Early Bird Rate (10 Dec 2014 to 31 Dec 2014)     -INR 37,990*
Advance Rate (1st Jan 2015 to 21st Jan 2015)     -INR 39,990*
Full Price (Post 21 Jan 2015)     - INR 49,990*

*12.36% Service Tax extra
Individual returning students qualify for an additional 10% discount on the above rates. This discount will only be added in once the registration has been validated for previous participation.

  • The 3-day training course (including meals and refreshments)
  • Two detailed course manuals with more than 350 pages of information in full colour (valued at Rs 7,000)
  • Access to the standard version of SEOToolSet v.5 tools for 12 months (valued at Rs. 50,000). Refer http://www.bruceclay.in/seo/tools.htm
  • A graduation certificate
  • Eligibility to take the Advanced SEO Certification exam (at no additional charge)

Many of those who take our search engine optimization training course are themselves search engine optimizers. With those individuals in mind, we extend an invitation to take our Advanced Certification exam following the SEO three-day training course and become an SEOToolSet® Certified Analyst. For students who pass the exam,certification offers several benefits including spam audits to ensure compliance with standards and the right to display the certification seal – an industry recognized standard of excellence. There is no additional charge to take this exam after completing our three-day standard-to-advanced SEO training.

Sample SEOToolSet® SEO Training Video



SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.


SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

Register for SEOToolSet™ training

Bruce Clay India reserves the right to select the students that get to participate in the course

Reviews provided by SurveyMonkey
Read all 222 reviews about SEOToolSet® Training
The advanced course is a perfect extension of the standard course. I highly recommend taking both courses as the advanced ultimately answers the questions that you have after you've taken the standard course.

Rating: 5 of 5

Allison - Cincinnati, OH

Outstanding training from the Gold Standard in SEO.

Rating: 5 of 5

Julie - Atlantic, IA

The Bruce Clay Advanced Certification SEOToolSet Training will be a game changer in being able to monitor our IS&T team and their changes to our website and how it effects SEO. We have been running blind without these tools.

Rating: 5 of 5

Mary - So. St. Paul, MN

Probably the best SEO training available

Rating: 5 of 5

Katja - Miami Beach, FL

This course is great for SEO newcomers, as well as SEO power-users. The topics discussed in the course vary widely for any range of SEO experience.

Rating: 5 of 5

John - South St. Paul, MN

This is an awesome course for understanding how SEO actually functions, from the ground up.

Rating: 5 of 5

Jack - Port Hueneme, CO

Excellent experience, Thanks you.

Rating: 4 of 5

Nikhil - Edmonton

The course helped to fill in some of the gaps in my knowledge of SEO, and it was great to learn from Bruce firsthand.

Rating: 5 of 5

Daniel - Canton, OH

Advanced Certification SEOToolSet Trainging Course was a very enjoyable course. The instructors thoroughly explained each concept as students had answers. The material helped me understand, in depth, all of the information that I had learned in the Standard SEOToolSet Training course.

Rating: 4 of 5

Alina - Anchorage, AK

The Advanced Certification SEO ToolSet Training Course by Bruce Clay, Inc is one of the most resourceful ways to learn and understand Search Engine Optimization. With the knowledge learned from the Advanced Certification SEO ToolSet Training Course our companies will easy move ahead of the competition and excel in search results.

Rating: 5 of 5

Cynthia - BELOIT, WI

I loved the way Bruce presented the material and answered implementation of the material on company specific questions. I found Mindy to be more approachable and personable. Both instructors also incorporated jokes throughout the presentation which kept things fresh and exciting; there were a lot of laughs! I enjoyed the specific knowledge the instructors had on and about Google, also their personal horror stories based on previous clients were quite entertaining. The materials were outstanding; I specifically loved the SEOToolSet Checklist. The over all experience was relaxed but highly professional.

Rating: 5 of 5

Darian - Anchorage, AK

Search engine optimization should not be attempted without some instruction and guidance. The BCI SEOToolSet Training Course provides the necessary knowledge and tools to pave the way to SEO success!

Rating: 5 of 5

Jennifer - Jackson, MS