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Bruce Clay India reserves the right to select the students that get to participate in the course.
Your registration is only confirmed once we send you the payment link after validating your entry and we receive your payment.
If for any reason the SEO Training Class is cancelled BCI will refund you the fee payment made by you. Under no circumstance will we be responsible for any loss incurred by you for flight/hotel bookings.

 

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SEO Training Course and Certification in India (Delhi NCR)


The 2013, 2014 and 2015 SEO Training sessions were completely sold out.

Our established SEO training program is the best face-to-face SEO training and education available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Marketing Expo (SMX) and offer courses across the globe in USA, Australia, Europe, Asia and South America. Class size is limited and classes include extensive question-and-answer discussions that assure the material is understood. The search engine optimisation training course is created and presented by SEO veteran Bruce Clay and marketing author, professor and speaker Mindy Weinstein.

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Our SEO Training

is rated 4.7 out of 5 based on 288 reviews.

We've been credited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO training Course.

Our course includes a subscription to our SEOToolSetTM — powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO and to empower you to make a real difference.

Read an SEO training testimonial from a past attendee:

"Clear explanation for concepts of SEO. Complete White Hat focus. Bruce has a lot of experience and it shows in the training. Material and tools were excellent. The training has helped us line up many ideas. I shall definitely recommend to colleagues." —Ramprasad Hariharan, Sr. Lead Program Manager, Microsoft


Register for SEOToolSet™ training Call for SEOToolSet™ training

Bruce Clay has been delivering SEO training in Southern California for over eight years, with courses now held in the United States, India, Italy, and Japan. The training is based on over 17 years of research and experience in the search engine optimization industry. The course is acknowledged as the leader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the SEO industry. The course is a must for those serious about delivering search engine traffic to their website.

About the Course!
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on ​nearly 20 years of search engine research and successful search engine optimization for clients. On top of the already proven material, the new 2016 course is now even more packed with useful SEO tips and reference information. This includes emerging trends, blended or universal search, useful strategies for social media, the optimization of digital assets for search as well as additional content on link building and SEO checklists. More than 2,500 students have taken Bruce Clay India's SEO training courses around the world, with many returning annually year after year.

The SEOToolSetTM Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimization tools, SEOToolSet 6.

The course is relevant to all people seeking to learn about SEO or enhance their existing knowledge and skills. The course covers search engine optimization basics through to advanced concepts and methodologies. The course also features a session on ethical practices and our SEO Code of Ethics.

The functionality and features of our powerful search engine optimization tools, the SEOToolSetTM, are explained and used through out the course. All students receive a free one-year subscription to access the SEOToolSet 6 as a bonus with the training (valued at Rs. 50,000).

The Bruce Clay, Inc. training course and materials are detailed and constantly updated to include the latest developments globally in the search engine, Internet marketing and search engine optimization industries, as well as step by step guides on optimizing your website including real life examples.

The training course forms part of the Bruce Clay, Inc. SEO Certified Analyst Certification, putting you on the path to becoming a certified search engine optimization analyst should you choose. There is no additional cost for certification.


Register for SEOToolSet™ training Call for SEOToolSet™ training

Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. This includes marketing managers, marketing directors, business owners, online marketers, online advertisers, marketing consultants, new media consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimization and marketing industries. Our Standard SEO training is a full-blown, 360-degree view of SEO, and is packed full of fundamental SEO, technical information, and tried and true methodologies — plus an introduction of other web marketing disciplines and how they play into SEO.

SEO Training Testimonials

"The most comprehensive coverage of concepts, methodologies and tools to empower SEO. I attended the course second time and the experience was 'wow'. Bruce is fantastic as a trainer who explains the most complex things in an easy, comprehensive manner. The SEOToolSet has definitely evolved and packs a whole bunch of offerings that is worth looking into. I would definitely recommend to people dealing in SEO."
—Sudipto Nandy, Group Project Manager, Magicbricks.com

"I think the course is loaded with information that is applicable for SEO in today’s world. I would recommend for any SEO enthusiasts, and having Bruce Clay himself, taking the course is definitely an advantage. He has tremendous patience to answer everyone’s queries and concerns."
—Sujatha Vivanathan, Search Operations Lead, Hewlett Packard

"Wonderful course, exhaustive coverage, cleared all my concepts and would definitely help me rank better."
—Vivek Agarwal, Sr Product Manager, IndiaMART

"Very good experience, have learnt a lot of things which we are not doing in our SEO techniques. The trainer made it very simple for us to understand the topics."
—Vijay Mohan, AGM-Marketing & Communications, Ashiana Housing Limited

"Bruce Clay as an instructor was simply fabulous in the way he simplifies complicated concepts and breaks it down to step-by-step, easily consumable chunks. A must recommend course for any webmaster, product manager seriously evaluating an online business."
—Umang Kumar, CEO, Gaadi.com

Read more

What is covered?
  • SEO fundamentals and key concepts
  • Optimising engagement objects, e.g. images
  • Increasing click through rate and engagement
  • Local search
  • SEO and social media
  • Ranking Reports
  • Page Analysis
  • Website Anatomy
  • Linking Strategies
  • Siloing Concepts
  • Site structure and key concepts
  • Measuring success and other key SEO KPI’s
  • Personalised and behavioural search
  • Analytics
  • Future Of Search
  • Best Practices

Here's what students receive for their course fee.

Course Fee: INR 55,000*

*Service tax extra as applicable

Individual returning students qualify for an additional 10% discount on the above rates. This discount will only be added in once the registration has been validated for previous participation.

  • The three-day training course (including meals and refreshments)
  • Two detailed course manuals with more than 350 pages of information in full colour (valued at Rs 7,000)
  • Access to the standard version of SEOToolSet 6 tools for 12 months (valued at Rs. 50,000). Refer to http://www.bruceclay.com/in/seo/tools.htm
  • A graduation certificate
  • Eligibility to take the Advanced SEO Certification exam (at no additional charge)

Many of those who take our search engine optimization training course are themselves search engine optimizers. With those individuals in mind, we extend an invitation to take our Advanced Certification exam following the SEO three-day training course and become an SEOToolSet Certified Analyst. For students who pass the exam, certification offers several benefits including spam audits to ensure compliance with standards and the right to display the certification seal — an industry recognized standard of excellence. There is no additional charge to take this exam after completing our three-day standard-to-advanced SEO training.

Sample SEOToolSetTM SEO Training Video

SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.


SEOToolSetTM training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

Register for SEOToolSet™ training

Bruce Clay India reserves the right to select the students that get to participate in the course.

Reviews provided by SurveyMonkey
Read all 288 reviews about SEOToolSet Training
SEOToolSet Training
Insights that as an experienced SEO I hadn't known before. Really liked the philosophy.

Rating: 4 of 5

Polly - Chicago,IL

SEOToolSet Training
Having Bruce available to teach it.

Rating: 5 of 5

David - Madison,NJ

SEOToolSet Training
The instructor was clearly very knowledgeable and offered great insight. I also enjoyed walking through the SEO Tool Set and feel like these tools will help us improve our SEO presence.

Rating: 4 of 5

Abby - Riverwoods,IL

SEOToolSet Training
The organization and clarity of presentation and materials, the expertise of the presenter and williness to field a variety of questions

Rating: 4 of 5

Regan - San Francisco,CA

SEOToolSet Training
I loved the insight Bruce Clay gave us.

Rating: 5 of 5

Rosana - Carlsbad,CA

SEOToolSet Training
Mindy was passionate and taught us with utmost professionalism and respect. You couldn't have picked a better presenter.

Rating: 4 of 5

David - Salt Lake City,UT

SEOToolSet Training
The instructor was engaging and well versed in the material. The course was completely up to date and filled gaps in my understanding of the current SEO landscape.

Rating: 5 of 5

George - Manteo,NC

SEOToolSet Training
Mindy was very knowledgeable about the subject matter, and it showed. The presence of Duane Forrester in the class was also a welcome addition that really enriched the overall experience. The materials were comprehensive and laid out in a logical way that made it easy to see and grasp the "big picture" of everything SEO entails.

Rating: 4 of 5

Jason - Canton,OH

SEOToolSet Training
Mindy was a great instructor, and the material covered was exactly what I needed.

Rating: 5 of 5

Joe - Milan,PA

SEOToolSet Training
Mindy was delightful. She is knowledgeable and very approachable. She seems to care about people which makes me want to take this class again. She is classy in both personality and appearance. She is a great asset to Bruce Clay! Duane is also very knowledgeable and took time during breaks to impart his knowledge and experience to the attendees. Great team!

Rating: 5 of 5

Olympia - Franklin,MA

SEOToolSet Training
The cold-hard recommendations and guidelines to bring back to my department and the enthusiasm in which it was presented.

Rating: 4 of 5

Lucas - Edina,MN

SEOToolSet Training
I enjoyed Mindy's enthusiasm and delivery of the material. Additionally, I liked that Bruce and Duane sat in during the course which further enhanced class discussion.

Rating: 5 of 5

Kyle - Simi Valley,CA

SEOToolSet Training
The instructor was great, the lab and associated checklist were both very helpful and practical.

Rating: 4 of 5

Jeremy - Stamford,CT

SEOToolSet Training
I appreciate how well the materials are kept up to date.

Rating: 5 of 5

George - Manteo,NC

SEOToolSet Training
Open-Ended Response

Rating: 5 of 5

Chris - Tustin,CA

SEOToolSet Training
The instructor is very patient as I asked many questions during the course. She also explains topics very clearly. I liked the labs the best as they were a great way to put everything we learned to the test (that was very helpful!!!). Also, the article/case-study on Siloing for the Heifer company was extremely helpful.

Rating: 5 of 5

Marlenà - Tecom Setion C,Dubai