SEO Tutorial

Are you concerned that your site doesn’t show up in Google? Do you want to get more free, organic traffic to your website?

Effective SEO lets you optimize your web site to show up in search engines.

This search engine optimization tutorial teaches you how to apply SEO best practices from industry pioneer Bruce Clay. It’s a step-by-step SEO guide explaining what SEO is and how to optimize a website for search — complete with free SEO tools you can use! Let’s start at Square 1…


Search engine optimization (SEO) is the science/art of increasing traffic to a website by helping it rank higher in organic, or non-paid, search results.

Detailed in this Bruce Clay SEO tutorial are trustworthy strategies that aim to improve both internal and external factors that influence search ranking.

If you do these on-page and off-page elements of SEO at least as well as your competitors, you can achieve higher search engine rankings in the organic section of search engine results pages and have a quality website capable of maintaining your revenue goals.


Each lesson guides you through SEO basics to hands-on optimization using free SEO tools and bonus videos. Improve your organic search marketing know-how and your website!

  1. Keyword Research – How to Select Keywords
  2. Includes: Keyword Suggestion tool
  3. Competitive Research – Who’s Your SEO Competition?
  4. Includes: Top-Ranked Websites by Keyword tool
  5. SEO Competitive Analysis – Spy on Your Competition
  6. Includes: Single Page Analyzer
  7. Choosing Keywords for SEO Relevance
  8. Includes: Search Engine Optimization/KSP tool
  9. Key Considerations when Writing Content
  10. How to Use Keywords in Content
  11. How to Optimize Website Content for SEO
  12. Includes: Domain Indexing Report, SEO Multi-Page Information tool, Single Page Analyzer
  13. How to Submit a Website to Search Engines
  14. Includes: Check Server Page tool
  15. Sitemaps – How to Create a Sitemap
  16. Using Rich Media to Engage Your Site Visitors
  17. How to Optimize Multimedia Content for SEO
  18. Siloing – How to Structure Your Website
  19. Link Building – How to Attract Quality Links
  20. Includes: Link Analysis Report, Pages Indexed and Inbound Links Report
  21. Avoiding Google Penalties
  22. Monitoring Backlinks and Link Pruning
  23. Technical SEO Tips
  24. Includes: SEO Cloaking Checker tool
  25. Mobile SEO and UX Optimization
  26. How to Monitor Search Engine Rankings & SEO Progress
  27. Includes: Single Page Analyzer
  28. Final encouragement – SEO: The Job That’s Never Done


Our extensive SEO how-to guide follows the proven, topical keyword methodology that thousands of students worldwide have learned in our renowned SEO Training courses (and proven effective with their own SEO projects).

This tutorial covers only “white hat” SEO methodology. That means everything you learn here adheres to search engine guidelines — to keep your site out of the penalty box. You need to earn the expertise, authority and trust (E-A-T) that are the basis of Google’s definition of “quality.”

Bruce Clay set the standard for ethical web marketing by authoring the “SEO Code of Ethics,” now translated into 18 languages, and has been a respected leader in the ever-changing search marketing industry since 1996.

We specialize in digital marketing services, software tools, and SEO training. This combined expertise makes us uniquely qualified to present an ethics-based, search engine-friendly SEO tutorial to teach you best practices that reflect the latest developments in search.

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