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SEO Training Course


SEO training is critical for anyone wanting to excel at search engine optimisation. Our established training program is the best face-to-face SEO program available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Engine Strategies (SES), Search Marketing Expo (SMX) and offer courses across the globe.

We've been accredited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO Training Course.

And our course includes a subscription to our SEOToolSet®; - powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO - and to empower you to make a real difference.


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Newly Updated Course!

The SEOToolSet® Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimisation tools, SEOToolSet® v.5. 

The redesigned SEOToolSet® is better, stronger and faster software for your SEO projects — and every student gets a free subscription! The course includes access to the SEOToolSet v.5 Standard Version for 12 months, valued at $1079 USD in subscriptions alone.

Even if you've taken any of the courses in the past, the updated material and powerful new tools make it worth taking again.

If you ever wanted to get trained in SEO, now is the time to take the SEOToolSet® Training course!


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Why should you participate in face-to-face SEO training? We find that about 20 percent of our classes are question-and-answer time. Students need that time to understand the material and to relate the material to their individual situations. 

We teach a comprehensive search engine optimisation training program covering the science and methods that companies use to significantly improve rankings. The content is designed for everyone that wants to beat their competition for those who really need to know SEO. Marketing managers through web programmers, novice through seasoned professionals, this course will teach you to do SEO.

If being second best is not good enough, then a face-to-face SEO class is the only way to go.

The SEO training course content is comprehensive and covers all of our standard practices in a half-day, one-day and a three day search engine optimisation training course designed for marketing and Web professionals. 

Many companies send staff, then send more the next month, then more after that. Larger clients complete our course, then schedule our course to be presented at their facility for groups of 10 to 50. Class size is limited to about 50 students, and often fills weeks before the class. 

The courses offered in Australia are:

Three-day SEO Training

The in-depth three-day search engine optimisation (SEO) training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. It covers SEO principles, our SEO approach, strategies and methodologies and provides access to our SEOToolSet®.

The three-day SEO course is targeted at those people who actively practise SEO or are involved in determining, developing and implementing SEO strategies. The course covers search engine optimisation basics through to advanced concepts and methodologies. The course also features a session on ethical practices and our SEO Code of Ethics.

The training course is presented by Bruce Clay, the President of Bruce Clay, Inc.®.

This course is acknowledged as a leader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the search engine optimisation industry and is consistently rated in the top Search Engine Marketing training programs.

Inclusions

Fees include the three day training course, meals and refreshments, two detailed course manuals, access to the SEOToolSet® for twelve months for multiple URLs, a copy of our SEO for Dummies book, a graduation certificate and eligibility to take the advanced certification exam.

Course Fees

The fees for the three-day course are A$2,950, excluding GST.

One-day SEO Training

The one-day SEO course is designed to provide an overview of SEO and an introduction to some of the more advanced SEO concepts and methodologies.

The one-day SEO course is relevant to all people seeking to obtain a solid understanding of the principles of SEO, those that need to manage an SEO project, team or vendor or are involved in a project that requires an understanding of SEO and how to identify potential SEO issues.

The training course is presented by Jeremy Bolt and Kate Gamble, senior staff at Bruce Clay Australia.

1 Day dates for 2012

  • Tuesday 31st July
  • Tuesday 4th September
  • Tuesday 6th November

Inclusions

Fees include the one-day SEO training course, meals and refreshments, a one year free subscription to the SEOToolSet® for one URL and a course manual.

Course Fees

The fees for the one-day SEO training course are A$795, excluding GST.

Half-day SEO Copywriting Training

The half-day SEO copywriting course covers copywriting principles and how this impacts your SEO and online strategies, methodologies and conversion.

Course Fees

The feeds for the one-day SEO training course are A$495, excluding GST.

The training course is presented by Jeremy Bolt, a Director of Bruce Clay Australia.

Testimonials

Testimonials from attendees at the three day course.

Testimonials from attendees at the one day course

Testimonials from attendees at other Bruce Clay training around the world.

Discounts

We offer discounts for 2 or more attendees for all our training courses.

 




Sample SEOToolSet® SEO Training Video



SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimisation, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.


We have taught over 2,500 classroom students, with many returning annually year-after-year. The classroom format with questions and answers, discussions over lunch and breaks, and networking about course content makes this a superior presentation format for complex SEO material.  

Simply put, if you want classroom SEO training, you must take this course. These folks have!

Learn more about our SEO instructors and our custom on-site SEO training.

To learn more about our search engine optimisation training classes and the integration with the SEOToolSet®, please visit our sister site at SEOToolSet.com for rates and directions. This year's schedule of SEO Training classes is listed below. If you are ready to really learn top-tier SEO methods and tools, then please, register for our SEO Training course now!

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Standard & Advanced SEOToolSet® Training 2012 Schedule


West Coast, Simi Valley, California

  • May 14 - 18, 2012
  • July 16 - 20, 2012
  • September 10 - 14, 2012
  • December 3 - 7, 2012
[See Simi Valley training location and hours]

West Coast Training Location
Best Western Posada Royale Hotel
1775 Madera Road
Simi Valley, CA 93065
(805) 584-6300


Best Western Posada Royale Hotel

Training Times
Standard SEOToolSet® Course:

    Mon Tue 9:00am to 5:30pm
    Wed 9:00am to 4:00pm
Advanced Certification Course:
    Thu 9:00am to 5:30pm
    Fri 9:00am to 11:30am
Lunch is included each day (except Friday).


For your convenience, we have set up a corporate account to provide you with a special rate of $105.00 per night at the Posada Royale Hotel & Suites. Rooms include your choice of King or two Queen size beds with new pillow top mattresses, buffet breakfast with omelet bar, and a wine reception each weekday evening. Accommodations include color TV, high speed wireless internet connections, and climate controls. Executive Suites are available at the rate of $135 per night. Our special room rates are subject to availability as many of our training classes sell out. The training will be held in the conference room facilities of the hotel. The Best Western Posada Royale has implemented an online reservation process for our training class attendees. Simply go to the SEOToolSet® training hotel reservation page and enter our Corporate ID number: 01450770.

The Best Western Posada Royale has also arranged to have all of our guests greeted with an Ethernet cable upon arrival. Each cable will have a note attached welcoming you and inviting you to utilize their complimentary Internet service and will include instructions on getting the best connection.



SEOToolSet® International Training 2012 Schedule



Training courses are now being scheduled for 2012 in these locations (dates to follow):

Milan, Italy - 2 Day Training

Sydney, Australia - 1 Day Training


New Delhi, India

    Tokyo, Japan

     Sao Paulo, Brazil

    Switzerland, Europe

    Register for training now!


    Conference SEO Training


    Search marketing conferences offer the opportunity to learn foundational best practices as well as cutting-edge tactics of Internet marketing. Bruce Clay, Inc. has been chosen as the official "partnered training" provider of SEO workshops at the major search industry conferences listed below. 

    These SEO training workshops are a convenient way to expand one's educational experience during a conference. Based on Bruce Clay's acclaimed SEOToolSet Training course, each SEO training workshop is a condensed, one-day class focused on white hat SEO methodology and strategy that incorporates the latest search engine developments and guidelines. 

    Attendance is limited, so please reserve your seat in advance. 

    To register, click on a date/event below:

    For Clients


    In keeping with our belief that communication and understanding lead to better projects, we invite all of our clients to attend the search engine optimisation training course within the first few months of their project. 

    It is our experience that clients who understand internet marketing and our process find themselves better able to facilitate the SEO of their site and appreciate more fully the benefits provided by a properly optimised site. Additionally, clients are given the opportunity to meet with their Bruce Clay, Inc. SEO analyst and client liaison so that the whole team is available for questions and additional help.

    Current clients, if you have not been to the SEO training course yet, please contact your client liaison for further details on this opportunity.

    Advanced Certification Course


    Many of those who take our search engine optimisation training course are themselves search engine optimisers. For those individuals, we'd like to extend an invitation to our Advanced Certification course, where we teach advanced SEO techniques and offer a chance to become an SEOToolSet® Certified Analyst. 

    Certification offers several benefits including use of our tools with several logins for multiple accounts, spam audits to ensure compliance with standards and the right to display the certification seal -- an industry recognised standard of excellence.

    In order to become a Certified Analyst you need to complete the 3 day SEO training course.