For those marketers responsible for: developing content strategies; and/or writing and reviewing new website copy. The half-day SEO copywriting training course covers an introduction to SEO as well as copywriter guidelines, SEO style guides, writing headlines, increasing click through rates, how content is consumed online and how to write memorable content..

Copywriter training course benefits:

• Understand key SEO concepts and how to apply them to content
• Learn how content is consumed online
• Learn how to maximise traffic and conversion opportunities from content
• Understand how to make your site more relevant

Who should absolutely attend?

• Marketing and Brand Managers
• Anyone reviewing content for a website
• Anyone developing content for a website
• Start-ups – What to write, what content strategy to employ?

What is covered?

• SEO fundamentals and key concepts related to copywriting
• Keyword research
• SEO content style guides
• How to structure content for online consumption
• Measuring success
• Increasing click through rate and engagement
• Messaging and writing memorable content
• Exercises

2013 Dates:

• Contact us about upcoming dates

What you get:

• The training, obviously...
• Training materials to take away with you
• Mid morning tea, coffee and muffins or fruit
• Opportunity to network with other delightful attendees

Course Fees:

The fees for the half-day SEO training course are $450 AUD, excluding GST.

The training course is presented by Jeremy Bolt, a Director of Bruce Clay Australia.

Testimonials from training course attendees

Discounts

We offer discounts for 3 or more attendees, or call us to discuss in-house training needs and pricing.

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2. SEO Training for Marketers – 1 Day

For anybody responsible for SEO in their organisation, who are managing internal SEO resources or an SEO agency.Technical SEO resources are also welcome to attend and the course also acts as a great refresher for those who have been getting a little rusty and are in need of an SEO update. The one-day SEO course is designed to provide an overview of SEO, updates and an introduction to some of the more advanced SEO concepts and methodologies and includes local search, web spam, style guides and access to our SEOToolset.

One Day SEO Course Benefits:

• Learn how to achieve higher rankings and traffic from search engines
• Gives you an excellent grounding in SEO
• Ensures you are able to ask the right questions and set SEO tasks
• Helps you avoid spam penalties through ethical SEO

Who should absolutely attend?

• Marketing and Brand Managers
• Small business owners and site owners
• Webmasters and Technical resources managing SEO
• SEO project managers
• Novices want to learn more about search and Internet marketing

What is covered?

• SEO fundamentals and key concepts
• The conceptual search algorithm
• Keyword research
• Personalised and behavioural search
• Local search
• SEO and social media
• Various style guides
• Optimising engagement objects, e.g. images
• Measuring success and other key SEO KPI’s
• Increasing click through rate and engagement
• Site structure and key concepts
• Exercises

One day dates : 2013

• Wednesday 8th May

What you get:

• The training
• Course manual
• Meals and refreshments throughout the day
• Free subscription to the SEOToolset for 1 URL for 6 months
• Unparalleled opportunity to learn
• Opportunity to network with other delightful attendees

Course Fees

The fees for the one-day SEO training course are $795 AUD or $820 NZD, excluding GST.

The training course is presented by Jeremy Bolt and/or Kate Gamble, both senior SEO staff at Bruce Clay Australia.

Testimonials from attendees at the one day course

Discounts

We offer discounts for 2 or more attendees at the one day training course,or call us to discuss your in-house training needs and pricing.

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3. Three-day SEO Training

The in-depth three-day search engine optimisation (SEO) training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. It covers SEO principles, our SEO approach, strategies and methodologies and provides access to our SEOToolSet®.

The three-day SEO course is targeted at those people who actively practice SEO or are involved in determining, developing and implementing SEO strategies. The course covers search engine optimisation basics through to advanced concepts and methodologies. The course also features a session on ethical practices and our SEO Code of Ethics.

This course is acknowledged as aleader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the search engine optimisation industry and is consistently rated in the top Search Engine Marketing training programs.

What you get

Fees include the three day trainingcourse, meals and refreshments, two detailed course manuals, access to theSEOToolSet® for twelve months for multiple URLs, a copy of our SEO for Dummies book, a graduation certificate and eligibility to take the advanced certification exam.

Course Fees

The fees for the three-day course are $2,950 AUD, excluding GST.

The training course is presented by Bruce Clay, the President of Bruce Clay, Inc.®.

Testimonials from attendees at the three day course.

Discounts

We offer discounts for 2 or more attendees at the one day training course, or call us to discuss your in-house training needs and pricing.

Newly Updated Course!

The SEOToolSet® Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimisation tools, SEOToolSet® v.5. 

The redesigned SEOToolSet® is better, stronger and faster software for your SEO projects — and every student  gets a free subscription! The course includes access to the SEOToolSetv.5 Standard Version for 12 months, valued at $1030.95 AUD in subscriptions alone.

Even if you've taken any of the courses in the past, the updated material and powerful new tools make it worth taking again.

If you ever wanted to get trained in SEO, now is the time to take the SEOToolSet® Training course!

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Why doing an SEO Training Course is Important

Why should you participate in face-to-face SEO training? We find that about 20 percent of our classes are question-and-answer time. Students need that time to understand the material and to relate the material to their individual situations. 

We teach a comprehensive search engine optimisation training program covering the science and methods that companies use to significantly improve rankings. The content is designed for everyone that wants to beat their competition for those who really need to know SEO. Marketing managers through web developers, novice through seasoned professionals, this course will teach you to do SEO.

The SEO training course content is comprehensive and covers all of ourstandard practices in a half-day, one-day and a three day search engine optimisation training course designed for marketing and Web professionals. 

Many companies send staff, then send more the next month, then more after that. Larger clients complete our course, then schedule our course to be presented at their offices for groups of 10 to 30. Class size is limited to about 12 students for the Copywriter course, 30 for the One day course and 60 for the three day training. Classes often fill weeks before the class. 

Sample SEOToolSet® SEO Training Video

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We have taught over 2,500 classroom students, with many returning annually year-after-year. The classroom format with questions and answers, discussions over lunch and breaks, and networking about course content makes this a superior presentation format for complex SEO material.  

Simply put, if you want classroom SEO training, you must take this course. These folks have!

Learn more about our SEO instructors and our custom on-site SEO training.

To learn more about our search engine optimisation training classes and the integration with the SEOToolSet®, please visit our sister site at SEOToolSet.com for rates and directions. If you are ready to really learn top-tier SEO methods and tools, then please, register for our SEO Training course now!

You can find out US training schedule here.

For Clients

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In keeping with our belief that communication and understanding lead to better projects, we invite all of our clients to attend the search engine optimisation training course within the first few months of their project. 

It is our experience that clients who understand internet marketing and our process find themselves better able to facilitate the SEO of their site and appreciate more fully the benefits provided by a properly optimised site. Additionally, clients are given the opportunity to meet with their Bruce Clay, Inc. SEO analyst and client liaison so that the whole team is available for questions and additional help.

Current clients, if you have not been to the SEO training course yet, please contact your client liaison for further details on this opportunity.