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Free Executives Guide to SEO

Blogging for SEO


The art of blogging has been around for decades, but many businesses are just starting to realize the true impact blogs can have on their search engine marketing and SEO campaigns. The result: Business-related blogs are popping up everywhere, proving to be a very marketable and profitable SEO tool.

Blogs can have the following affects on your Search Engine Optimization campaign:

  • Help your company find its niche
  • Increase the traffic coming to your site
  • Sending your depth of content and page rank soaring
  • Make you a fast friend of the search engine

Every site in the industry could receive a healthy boost in the search engines simply by posting regularly to a company blog. So why haven't you started one yet?

The strength of your blog lies in its relevant, keyword-rich content and its ability to attract inbound links. Because blog entries are usually written on industry-related topics, the search engine will view your posts as being linked together and classify it as relevant content. Your daily posts on industry news, marketing campaigns, product releases, acquisitions or all-purpose general conversation will all count toward your page count as well as your perceived expertise. While creating your entries, it is very important to keep your keywords in mind. There is no need to pack them awkwardly into your sentences, but a few mentions of your company's targeted terms will help your organic search engine rankings.

Blogs can do amazing things for page count. Some blog host applications, such as Moveable Type, will generate a unique HTML page for each individual entry. That means one new page for every entry you write, giving you lots of new pages and a big jump in PageRank. This is an excellent way to create pages for search engine optimization in a short amount of time. A blog entry a day may be all you need to send your page count soaring. This will also help your indexing as search engines typically prefer large sites over smaller ones, working under the notion that large sites are more likely to offer expert opinion than smaller ones. Frequent blogging will ensure that your site is spidered more frequently than sites that do not use blogs.

Search engines love blogs for many reasons. First, blogs are usually written in a simple format making them exceedingly easy for spiders to work through. There is no Flash or JavaScript standing in the way. The page code is often very clean, text rich HTML. Secondly, blogs give search engines exactly what they want – original content written in a natural way. What could be better? Search engines love blogs so much that many, including Google, have their own blog search which allows readers to search for information found specifically on blogs. Without a blog, you don't even stand a chance of showing up on that search. Can you afford that?

If you've had a hard time acquiring inbound links, blogs may be your answer. Bloggers are known for their crazy linking habits. If your blog is interesting, another blogger (and likely more than one) will link to it in his blog. And if he likes it a lot, he may even put a direct link to your site, thereby increasing your overall traffic as well.

Submitting your blog to one of the many blog directories will also help you acquire inbound links. By submitting your blog to a directory you are allowing it to be syndicated via an RSS feed. RSS stands for Really Simple Syndication and is an easy way to way to dispense your blog online. Anyone can subscribe to your RSS feed, which they'll do using a "news reader," and be notified of any new updates or postings. Upon the creation of a new entry, many blogs automatically notify (or ping) sites that carry blog feeds and make them available for syndication. Searching engines spider these sites many times a day, getting them indexed almost instantly.

When used correctly, blogs can be an invaluable tool for your search engine marketing campaign, helping you to create a deeper level of content, rank higher in the engines and increase organic search engine traffic.

Want More SEO Information? Check out our guide to writing — Copywriting 101, or check out our own company blog .